Fwee Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fwee sales on Amazon US totaled 139,300 units in July 2026 (▼ 28.5% vs. the prior month), generating an estimated $1,762,277 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 89.7% of unit volume and 88.2% of revenue, while a typical listing is priced at $13.52. The keyword itself pulled 24,160 Amazon queries over the same period (▼ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the fwee Top 50 moved 2,023,050 units and $26,312,940 in cumulative sales — an average of 168,588 units and $2,192,745 per month. Monthly throughput topped out at 249,550 units in December 2025 and dipped to 91,800 in May 2026, leaving the latest reading 9.8% lower than August 2025.
Fwee Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
139.3K
▼ 28.5% MoM
Monthly Revenue 2026/07
$1.8M
▼ 30.8% MoM
Top 10 Market Share 2026/07
89.7%
Fwee Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fwee listing on Amazon US in July 2026 is ASIN B0CZF2T7CK (Brand: L'Oreal Paris), which sold 50,000 units at $10.98 apiece — equal to 35.9% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 125,000 units and $1,554,060 in July 2026 — 89.7% of unit volume and 88.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fwee' on Amazon
July 2026
Is 89.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CZF2T7CK
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
50K
▼ 28.6%vs. prior month
$547.5K
latest month
12-month trend
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B0BVPNQW1C
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
10K
▼ 50.0%vs. prior month
$130.5K
latest month
12-month trend
B0GF21LCW2
Laka Lip Liner - Smooth & Blendable Soft Matte Lip Contour Pencil for Shaping & Overlining Lips | Waterproof Formula, Oil-Cleanse Off, Long-Lasting Wear | #02 Suede Pink (Cool Nude Pink)
10K
▲ 0.0%vs. prior month
$156.9K
latest month
12-month trend
B0B9YHX8DX
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
10K
▼ 50.0%vs. prior month
$220K
latest month
12-month trend
B0GL22N4GY
Dr.Reju-All Advanced PDRN Rejuvenating Lip Serum 0.3 Fl Oz | Hydrating Lip Balm, Lipozip PDRN for Glowy, Dewy Lips, Gentle Exfoliating Lip Moisturizer, With Hibiscus & Lactic Acid
7K
▼ 30.0%vs. prior month
$97.3K
latest month
12-month trend
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Best Fwee Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing fwee brand in July 2026, moving 50,000 units across 1 ASIN for 40.0% of Top 10 volume. BS-MALL follows with 20,000 units (16.0%), ahead of Sacheu on 10,000 units (8.0%).
With 10 brands splitting the Top 10 and 64.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
1 ASIN in Top 10
40.0%
Units
50K
Revenue
$547.5K
Avg. price
$10.98
B0CZF2T7CK
$10.98·★4.5·13.8K revsL'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Units sold50K
BS-MALL
1 ASIN in Top 10
16.0%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20K
Sacheu
1 ASIN in Top 10
8.0%
Units
10K
Revenue
$130.5K
Avg. price
$13.99
B0BVPNQW1C
$13.99·★4.0·22.8K revsSacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
Units sold10K
Trending Fwee Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09NBL8QKQ leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0DJPG8C25 close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09NBL8QKQ
Esobo Girl's Leggings Cross High Waisted Flare Pants Yoga Bootcut Pants Solid Color Full Length Bell Bottoms
Price
$11.88
Rating
4.6
Reviews
2.4K
Latest month sales
B0DJPG8C25
fwee Fingerlike Silicone Lip Brush Slim | Multi-purpose Makeup Blending Brush with Lid
Price
$10.00
Rating
4.6
Reviews
92
Latest month sales
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