Elf Lip Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Elf Lip Oil sales on Amazon US totaled 264,000 units in July 2026 (▼ 11.0% vs. the prior month), generating an estimated $2,361,450 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.3% of unit volume and 42.0% of revenue, while a typical listing is priced at $9.10. The keyword itself pulled 38,825 Amazon queries over the same period (▲ 13.2% MoM).
Zooming out to the 12-month window ending July 2026, the elf lip oil Top 50 moved 3,860,600 units and $34,173,727 in cumulative sales — an average of 321,717 units and $2,847,811 per month. Monthly throughput topped out at 677,000 units in December 2025 and dipped to 158,000 in May 2026, leaving the latest reading 14.6% lower than August 2025.
Elf Lip Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
264K
▼ 11.0% MoM
Monthly Revenue 2026/07
$2.4M
▼ 11.8% MoM
Top 10 Market Share 2026/07
44.3%
Elf Lip Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold elf lip oil listing on Amazon US in July 2026 is ASIN B09XMYFTB7 (Brand: e.l.f.), which sold 30,000 units at $10.00 apiece — equal to 11.4% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 117,000 units and $992,550 in July 2026 — 44.3% of unit volume and 42.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Elf Lip Oil' on Amazon
July 2026
Is 44.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09XMYFTB7
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
30K
▼ 25.0%vs. prior month
$300K
latest month
12-month trend
B0CMYR1CNK
e.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
10K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B088W7L534
e.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Dazzling Peony, 0.17 Oz
10K
▼ 50.0%vs. prior month
$50K
latest month
12-month trend
B0C7W6GW8P
e.l.f. Squeeze Me Lip Balm, Strawberry | Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free
10K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B0CRRZNL11
eos Vanilla Cashmere Plumping Peptides & Shea Butter Lip Butter, 0.35 oz
10K
▲ 0.0%vs. prior month
$69.8K
latest month
12-month trend
B0DFRL3GHB
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
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Best Elf Lip Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing elf lip oil brand in July 2026, moving 88,000 units across 7 ASINs for 75.2% of Top 10 volume. eos follows with 10,000 units (8.5%), ahead of EADEM on 10,000 units (8.5%).
With 4 brands splitting the Top 10 and 92.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.28 to $24.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
7 ASINs in Top 10
75.2%
Units
88K
Revenue
$602.6K
Avg. price
$6.28
B09XMYFTB7
$10.00·★4.6·43.1K revse.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
Units sold30KB0CMYR1CNK
$2.00·★4.6·19.7K revse.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
Units sold10KB088W7L534
$6.00·★4.4·98.1K revse.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Dazzling Peony, 0.17 Oz
Units sold10KB0C7W6GW8P
$3.17·★4.6·27.1K revse.l.f. Squeeze Me Lip Balm, Strawberry | Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free
Units sold10KB0F3J7LLBR
$5.79·★4.4·10.1K revse.l.f. Sheer For It Blush Tint, Left On Red | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold10KB0791MDRFP
$8.99·★4.5·39.8K revse.l.f. Matte Magic Mist & Set Makeup Setting Spray, Matte Finish & Oil Control for Lightweight Long-Lasting Wear, Vitamin B & E, 4 Fl Oz
Units sold9KB0CL8W1HZQ
$8.00·★4.6·30.1K revse.l.f. Glow Reviver Lip Oil, Pink Quartz | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Units sold9K
eos
1 ASIN in Top 10
8.5%
Units
10K
Revenue
$69.8K
Avg. price
$6.97
B0CRRZNL11
$6.97·★4.6·4.7K revseos Vanilla Cashmere Plumping Peptides & Shea Butter Lip Butter, 0.35 oz
Units sold10K
EADEM
1 ASIN in Top 10
8.5%
Units
10K
Revenue
$240K
Avg. price
$24.00
B0DFRL3GHB
$24.00·★4.5·3K revsEADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
Units sold10K
Trending Elf Lip Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0791MDRFP booked 9K units at $8.99, with ▲ 12.5% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0791MDRFP
e.l.f. Matte Magic Mist & Set Makeup Setting Spray, Matte Finish & Oil Control for Lightweight Long-Lasting Wear, Vitamin B & E, 4 Fl Oz
Price
$8.99
Rating
4.5
Reviews
39.8K
Latest month sales
B0CL8W1HZQ
e.l.f. Glow Reviver Lip Oil, Pink Quartz | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Price
$8.00
Rating
4.6
Reviews
30.1K
Latest month sales
B0163BMUFM
Burt's Bees Lip Tint Balm, Fiery Red Dahlia, 0.15 oz., 2 Tubes | Tinted Balm Formula, Color Infused with Hydrating Shea Butter for a Natural Looking Buildable Finish, 8 Hour Moisture
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.6
Reviews
23K
Latest month sales
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