Fenty Beauty Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fenty Beauty sales on Amazon US totaled 492,450 units in July 2026 (▼ 32.9% vs. the prior month), generating an estimated $7,465,754 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 96.9% of unit volume and 96.4% of revenue, while a typical listing is priced at $25.39. The keyword itself pulled 36,808 Amazon queries over the same period (▲ 8.6% MoM).
Zooming out to the 12-month window ending July 2026, the fenty beauty Top 50 moved 6,555,700 units and $99,239,947 in cumulative sales — an average of 546,308 units and $8,269,996 per month. Monthly throughput topped out at 733,750 units in June 2026 and dipped to 410,400 in May 2026, leaving the latest reading 0.7% lower than August 2025.
Fenty Beauty Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
492.4K
▼ 32.9% MoM
Monthly Revenue 2026/07
$7.5M
▼ 38.4% MoM
Top 10 Market Share 2026/07
96.9%
Fenty Beauty Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fenty beauty listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 20.3% of every unit tracked in this report.
The Top 10 ASINs account for 477,000 units and $7,197,420 in July 2026 — 96.9% of unit volume and 96.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fenty Beauty' on Amazon
July 2026
Is 96.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B00T0C9XRK
Essence Cosmetics essence Lash Princess False Lash Effect Mascara, Black (Pack of 1)
80K
▼ 20.0%vs. prior month
$395.2K
latest month
12-month trend
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version | Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fenty Beauty Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing fenty beauty brand in July 2026, moving 100,000 units across 1 ASIN for 21.0% of Top 10 volume. medicube follows with 100,000 units (21.0%), ahead of BIODANCE on 100,000 units (21.0%).
With 9 brands splitting the Top 10 and 62.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.95 to $19.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
1 ASIN in Top 10
21.0%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
medicube
1 ASIN in Top 10
21.0%
Units
100K
Revenue
$1.8M
Avg. price
$18.90
B09V7Z4TJG
$18.90·★4.6·30.4K revsmedicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
Units sold100K
BIODANCE
1 ASIN in Top 10
21.0%
Units
100K
Revenue
$1.8M
Avg. price
$19.00
B0B2RM68G2
$19.00·★4.5·45.9K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100K
Trending Fenty Beauty Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DQ1TNY59 booked 8K units at $5.67, with ▲ 33.3% MoM change. On the growth side, B077V2GVYY leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B08LV23D6N close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DQ1TNY59
Makeup Sponge Set BS-MALL Triangle Puff 14PCS Non-Latex Beauty Blender Sponges with Travel Case, Soft Makeup Puff for Foundation, Concealer, Cream & Powder, Face & Eye Blending for Sensitive Skin
Price
$5.67
Rating
4.7
Reviews
3.3K
Latest month sales
B077V2GVYY
FENTY BEAUTY by Rihanna Match Stix Matte Contour Skinstick Amber 2 0.25 oz/ 7.10 g
Price
$33.00
Rating
4.6
Reviews
82
Latest month sales
B08LV23D6N
Fenty Skin Total Clean'r Remove-It-All Cleanser
Unlock to view ASIN details and product titles
Price
$30.00
Rating
4.7
Reviews
498
Latest month sales
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