Maybelline Lifter Gloss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maybelline Lifter Gloss sales on Amazon US totaled 191,100 units in July 2026 (▼ 28.6% vs. the prior month), generating an estimated $2,509,344 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.7% of unit volume and 64.9% of revenue, while a typical listing is priced at $12.47. The keyword itself pulled 35,658 Amazon queries over the same period (▼ 0.5% MoM).
Zooming out to the 12-month window ending July 2026, the maybelline lifter gloss Top 50 moved 2,456,700 units and $31,787,628 in cumulative sales — an average of 204,725 units and $2,648,969 per month. Monthly throughput topped out at 319,600 units in December 2025 and dipped to 95,700 in May 2026, leaving the latest reading 1.4% lower than August 2025.
Maybelline Lifter Gloss Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
191.1K
▼ 28.6% MoM
Monthly Revenue 2026/07
$2.5M
▼ 39.8% MoM
Top 10 Market Share 2026/07
61.7%
Maybelline Lifter Gloss Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maybelline lifter gloss listing on Amazon US in July 2026 is ASIN B0032RMX3U (Brand: Clinique), which sold 30,000 units at $25.00 apiece — equal to 15.7% of every unit tracked in this report.
The Top 10 ASINs account for 118,000 units and $1,627,370 in July 2026 — 61.7% of unit volume and 64.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maybelline Lifter Gloss' on Amazon
July 2026
Is 61.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B0GNTLR45X
MAYBELLINE Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
30K
▲ 50.0%vs. prior month
$322.8K
latest month
12-month trend
B0BVPNQW1C
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
10K
▼ 50.0%vs. prior month
$130.5K
latest month
12-month trend
B0CL8W1HZQ
e.l.f. Glow Reviver Lip Oil, Pink Quartz | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
9K
▲ 28.6%vs. prior month
$71.2K
latest month
12-month trend
B0163BMUFM
Burt's Bees Lip Tint Balm, Fiery Red Dahlia, 0.15 oz., 2 Tubes | Tinted Balm Formula, Color Infused with Hydrating Shea Butter for a Natural Looking Buildable Finish, 8 Hour Moisture
9K
▲ 12.5%vs. prior month
$80.1K
latest month
12-month trend
B004Y9GTYE
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 120, 1 Count (Packaging May Vary)
7K
▼ 30.0%vs. prior month
$69.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Maybelline Lifter Gloss Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAYBELLINE is the best-performing maybelline lifter gloss brand in July 2026, moving 37,000 units across 2 ASINs for 31.4% of Top 10 volume. Clinique follows with 30,000 units (25.4%), ahead of e.l.f. on 20,000 units (16.9%).
With 7 brands splitting the Top 10 and 73.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.67 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAYBELLINE
2 ASINs in Top 10
31.4%
Units
37K
Revenue
$392.7K
Avg. price
$9.92
B0GNTLR45X
$9.86·★4.2·1.4K revsMAYBELLINE Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
Units sold30KB004Y9GTYE
$9.98·★4.4·247.4K revsMaybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 120, 1 Count (Packaging May Vary)
Units sold7K
Clinique
1 ASIN in Top 10
25.4%
Units
30K
Revenue
$685.8K
Avg. price
$25.00
B0032RMX3U
$25.00·★4.5·18.5K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30K
e.l.f.
3 ASINs in Top 10
16.9%
Units
20K
Revenue
$134.4K
Avg. price
$6.67
B0CL8W1HZQ
$8.00·★4.6·30.1K revse.l.f. Glow Reviver Lip Oil, Pink Quartz | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Units sold9KB0CMJZ8G6Y
$8.00·★4.6·30.1K revse.l.f. Glow Reviver Lip Oil, Rose Envy | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Units sold6KB0BSR85M24
$4.00·★4.4·42.6K revse.l.f. Lip Lacquer, Whisper Pink | Hydrating Lip Gloss, Non-Sticky Ultra-Shine with Vitamin A & E, Vegan & Cruelty-Free
Units sold5K
Trending Maybelline Lifter Gloss Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0H3QX5FKJ booked 6K units at $22.00.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H3QX5FKJ
Summer Fridays Sweet Summer Minis Lip Balm Trio (0.35 Oz, 3 Ct) | Limited-Edition Tinted Lip Gloss Gift Set, Hydrating, Non-Sticky Sheer Color, Nourishing Skin Care Ingredients, Vegan
Price
$22.00
Rating
4.7
Reviews
10.6K
Latest month sales
B0BWX6NZLT
NOONI Korean Lip Oil - Applepeony - pH Color-Changing Plumping Lip Gloss | 24HR Hydration, Moisturizing Lip Oil, Natural Lip Plumping Effect, Waterproof Wear, Glossy Finish, Gift Stocking Stuffers
Price
$9.99
Rating
4.0
Reviews
25.8K
Latest month sales
B0BSR85M24
e.l.f. Lip Lacquer, Whisper Pink | Hydrating Lip Gloss, Non-Sticky Ultra-Shine with Vitamin A & E, Vegan & Cruelty-Free
Unlock to view ASIN details and product titles
Price
$4.00
Rating
4.4
Reviews
42.6K
Latest month sales
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