Elf Brow Gel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Elf Brow Gel sales on Amazon US totaled 290,600 units in July 2026 (▼ 15.1% vs. the prior month), generating an estimated $2,237,379 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.7% of unit volume and 34.0% of revenue, while a typical listing is priced at $10.47. The keyword itself pulled 31,814 Amazon queries over the same period (▲ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the elf brow gel Top 50 moved 3,062,450 units and $25,101,632 in cumulative sales — an average of 255,204 units and $2,091,803 per month. Monthly throughput topped out at 342,100 units in June 2026 and dipped to 165,300 in May 2026, leaving the latest reading 15.4% higher than August 2025.
Elf Brow Gel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
290.6K
▼ 15.1% MoM
Monthly Revenue 2026/07
$2.2M
▼ 22.8% MoM
Top 10 Market Share 2026/07
44.7%
Elf Brow Gel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold elf brow gel listing on Amazon US in July 2026 is ASIN B00WAJAKOU (Brand: e.l.f.), which sold 20,000 units at $3.49 apiece — equal to 6.9% of every unit tracked in this report.
The Top 10 ASINs account for 130,000 units and $760,900 in July 2026 — 44.7% of unit volume and 34.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Elf Brow Gel' on Amazon
July 2026
Is 44.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00WAJAKOU
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B07PBQZ3KF
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Blonde, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B0CXZHMR7J
L'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
20K
▼ 33.3%vs. prior month
$234.8K
latest month
12-month trend
B08M58SWB1
NYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
10K
▼ 50.0%vs. prior month
$96.1K
latest month
12-month trend
B0BSP2J3BH
e.l.f. Clear Lash & Brow Mascara Gel, Dual-Sided Flexible Hold, Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B07SH4NYT4
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Deep Brown
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Elf Brow Gel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing elf brow gel brand in July 2026, moving 100,000 units across 8 ASINs for 76.9% of Top 10 volume. L'Oreal Paris follows with 20,000 units (15.4%), ahead of NYX PROFESSIONAL MAKEUP on 10,000 units (7.7%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.29 to $11.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
8 ASINs in Top 10
76.9%
Units
100K
Revenue
$430K
Avg. price
$5.29
B00WAJAKOU
$3.49·★4.5·71.5K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
Units sold20KB07PBQZ3KF
$3.49·★4.5·71.5K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Blonde, 0.006 Oz
Units sold20KB0BSP2J3BH
$5.79·★4.5·28.8K revse.l.f. Clear Lash & Brow Mascara Gel, Dual-Sided Flexible Hold, Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes
Units sold10KB07SH4NYT4
$6.00·★4.4·15.1K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Deep Brown
Units sold10KB0815D98F3
$5.79·★4.4·15.1K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown, Fiber-Infused 3.5g
Units sold10KB0815DW6LZ
$5.79·★4.4·15.1K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
Units sold10KB0B42ZB835
$6.00·★4.5·14.3K revse.l.f. Brow Lift, Clear Eyebrow Shaping Wax For Holding Brows In Place, Creates A Fluffy Feathered Look, Vegan & Cruelty-Free, Clear
Units sold10KB0B52KG7YP
$6.00·★4.6·4.7K revse.l.f. Instant Lift Brow Pencil, Dual-Ended Precision Brow Pencils For Shaping & Defining Eyebrows, Vegan & Cruelty-Free, Neutral Brown, 2-Pack
Units sold10K
L'Oreal Paris
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$234.8K
Avg. price
$11.97
B0CXZHMR7J
$11.97·★4.5·5.5K revsL'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
Units sold20K
NYX PROFESSIONAL MAKEUP
1 ASIN in Top 10
7.7%
Units
10K
Revenue
$96.1K
Avg. price
$9.49
B08M58SWB1
$9.49·★4.4·36.6K revsNYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
Units sold10K
Trending Elf Brow Gel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B42ZB835 booked 10K units at $6.00, with ▲ 0.0% MoM change. On the growth side, B072M2R5SM leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0GVGCC3CQ close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B42ZB835
e.l.f. Brow Lift, Clear Eyebrow Shaping Wax For Holding Brows In Place, Creates A Fluffy Feathered Look, Vegan & Cruelty-Free, Clear
Price
$6.00
Rating
4.5
Reviews
14.3K
Latest month sales
B072M2R5SM
Benefit 24-HR Brow Setter setting gel Clear
Price
$20.99
Rating
4.6
Reviews
2.1K
Latest month sales
B0GVGCC3CQ
e.l.f. SKIN Glass Slick Serum Stick | Balm Face Serum, Helps Visibly Plump & Smooth Complexion with Nourishing Peptides, Vegan & Cruelty-Free
Unlock to view ASIN details and product titles
Price
$11.97
Rating
4.4
Reviews
153
Latest month sales
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