Eyebrow Pen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Eyebrow Pen sales on Amazon US totaled 322,000 units in July 2026 (▼ 19.1% vs. the prior month), generating an estimated $2,936,070 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.1% of unit volume and 37.9% of revenue, while a typical listing is priced at $10.71. The keyword itself pulled 67,999 Amazon queries over the same period (▲ 2.7% MoM).
Zooming out to the 12-month window ending July 2026, the eyebrow pen Top 50 moved 3,843,300 units and $35,057,592 in cumulative sales — an average of 320,275 units and $2,921,466 per month. Monthly throughput topped out at 399,900 units in October 2025 and dipped to 208,600 in May 2026, leaving the latest reading 8.4% higher than August 2025.
Eyebrow Pen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
322K
▼ 19.1% MoM
Monthly Revenue 2026/07
$2.9M
▼ 25.5% MoM
Top 10 Market Share 2026/07
49.1%
Eyebrow Pen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold eyebrow pen listing on Amazon US in July 2026 is ASIN B074Y8LM6T (Brand: NYX PROFESSIONAL MAKEUP), which sold 30,000 units at $9.97 apiece — equal to 9.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 158,000 units and $1,113,600 in July 2026 — 49.1% of unit volume and 37.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Eyebrow Pen' on Amazon
July 2026
Is 49.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B074Y8LM6T
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
30K
▼ 25.0%vs. prior month
$299.4K
latest month
12-month trend
B000H3I2JG
Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$157.2K
latest month
12-month trend
B00WAJAKOU
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B075DB13ZT
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, 0.006 Oz, Deep Brown, 1 Count
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B0CXZHMR7J
L'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
20K
▼ 33.3%vs. prior month
$234.8K
latest month
12-month trend
B00WZQTCS8
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
10K
▲ 0.0%vs. prior month
$112.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Eyebrow Pen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing eyebrow pen brand in July 2026, moving 50,000 units across 3 ASINs for 31.6% of Top 10 volume. NYX PROFESSIONAL MAKEUP follows with 40,000 units (25.3%), ahead of L'Oreal Paris on 28,000 units (17.7%).
With 5 brands splitting the Top 10 and 74.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.83 to $10.73, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
3 ASINs in Top 10
31.6%
Units
50K
Revenue
$170K
Avg. price
$3.83
B00WAJAKOU
$3.00·★4.5·71.5K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
Units sold20KB075DB13ZT
$3.49·★4.5·71.5K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, 0.006 Oz, Deep Brown, 1 Count
Units sold20KB0B52KG7YP
$5.00·★4.6·4.7K revse.l.f. Instant Lift Brow Pencil, Dual-Ended Precision Brow Pencils For Shaping & Defining Eyebrows, Vegan & Cruelty-Free, Neutral Brown, 2-Pack
Units sold10K
NYX PROFESSIONAL MAKEUP
2 ASINs in Top 10
25.3%
Units
40K
Revenue
$412.2K
Avg. price
$10.73
B074Y8LM6T
$9.97·★4.5·107.3K revsNYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Units sold30KB00WZQTCS8
$11.49·★4.5·72.4K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
Units sold10K
L'Oreal Paris
2 ASINs in Top 10
17.7%
Units
28K
Revenue
$288K
Avg. price
$9.66
B0CXZHMR7J
$11.97·★4.5·5.5K revsL'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
Units sold20KB01643FGDW
$7.34·★4.5·55.7K revsL'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical Pencil, Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps, Brunette, 0.003 Ounce (1 Count)
Units sold8K
Trending Eyebrow Pen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01643FGDW booked 8K units at $7.34, with ▲ 14.3% MoM change. On the growth side, B07PDMZB45 leads positive momentum with ▲ 33.3% MoM growth on 4K units, with B09W2JQ1JC close behind at ▲ 20.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01643FGDW
L'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical Pencil, Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps, Brunette, 0.003 Ounce (1 Count)
Price
$7.34
Rating
4.5
Reviews
55.7K
Latest month sales
B07PDMZB45
Maybelline Express Brow Ultra Slim Eyebrow Makeup, Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows, Black Brown, 1 Count (Packaging May Vary)
Price
$7.99
Rating
4.6
Reviews
21K
Latest month sales
B09W2JQ1JC
3Pcs Waterproof Eyebrow Pencil Dark Brown, Premium Eye Brow Pencil Brn with Spoolie Brush, Longwearing for Perfect Brows, Professional, Precision, Defines, Double-ended Eyebrow Pen for Women, O'CHEAL
Unlock to view ASIN details and product titles
Price
$5.98
Rating
4.4
Reviews
2.6K
Latest month sales
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