Wonderskin Eyeliner Waterproof Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Wonderskin Eyeliner Waterproof sales on Amazon US totaled 411,000 units in July 2026 (▼ 19.7% vs. the prior month), generating an estimated $4,263,920 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.7% of unit volume and 39.6% of revenue, while a typical listing is priced at $11.21. The keyword itself pulled 21,085 Amazon queries over the same period (▼ 19.1% MoM).

Zooming out to the 12-month window ending July 2026, the wonderskin eyeliner waterproof Top 50 moved 5,150,800 units and $51,219,438 in cumulative sales — an average of 429,233 units and $4,268,287 per month. Monthly throughput topped out at 569,800 units in October 2025 and dipped to 262,700 in May 2026, leaving the latest reading 18.2% higher than August 2025.

5.2MTotal units sold · Last 12 months
$51.2MTotal revenue · Last 12 months
21.1K▼ 19.1% MoM
Monthly search volume
$11.21Avg. price · July 2026

Wonderskin Eyeliner Waterproof Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales347.6K
Revenue$3.2M

2025/09

Sales360.6K
Revenue$3.4M

2025/10

Sales569.8K
Revenue$5M

2025/11

Sales524.3K
Revenue$5.1M

2025/12

Sales459.3K
Revenue$4.7M

2026/01

Sales434.4K
Revenue$4.2M

2026/02

Sales430.2K
Revenue$4.6M

2026/03

Sales415K
Revenue$4.4M

2026/04

Sales423.9K
Revenue$4.3M

2026/05

Sales262.7K
Revenue$2.7M

2026/06

Sales512K
Revenue$5.3M
411K

2026/07

Sales411K
Revenue$4.3M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

411K

▼ 19.7% MoM

Monthly Revenue 2026/07

$4.3M

▼ 19.3% MoM

Top 10 Market Share 2026/07

48.7%

See the Top 10 ASINs driving 48.7% of sales

Wonderskin Eyeliner Waterproof Market Share & Sales Concentration on Amazon US — July 2026

The most-sold wonderskin eyeliner waterproof listing on Amazon US in July 2026 is ASIN B074Y8LM6T (Brand: NYX PROFESSIONAL MAKEUP), which sold 30,000 units at $9.99 apiece — equal to 7.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.

The Top 10 ASINs account for 200,000 units and $1,689,400 in July 2026 — 48.7% of unit volume and 39.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Wonderskin Eyeliner Waterproof' on Amazon

July 2026
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48.7% Volume Share 200K units sold
39.6% Revenue Share $1.7M estimated
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Top 5 Volume Share breakdown

B074Y8LM6T 7.3%
B07MWSXPT1 4.9%
B07T9JV956 4.9%
B07TXJHYKB 4.9%
B000H3I2JG 4.9%
Others 73.2%
#1
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula

B074Y8LM6T

NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula

$9.99·★ 4.5·107.5K reviews
Monthly Sales

30K

▼ 25.0%

vs. prior month

Revenue

$299.4K

latest month

Monthly Trend

12-month trend

#2
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black

B07MWSXPT1

e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black

$5.79·★ 4.4·35.2K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$100K

latest month

Monthly Trend

12-month trend

#3
Neutrogena Oil-Free Eye Makeup Remover, 8 fl. oz | Gentle Cleanser for Sensitive Eyes, Dissolves Waterproof Mascara, Non-Greasy, Dermatologist & Ophthalmologist Tested

B07T9JV956

Neutrogena Oil-Free Eye Makeup Remover, 8 fl. oz | Gentle Cleanser for Sensitive Eyes, Dissolves Waterproof Mascara, Non-Greasy, Dermatologist & Ophthalmologist Tested

$9.97·★ 4.7·22.7K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$199.4K

latest month

Monthly Trend

12-month trend

#4
essence Lash Princess False Lash Waterproof Mascara, Black (Pack of 1) | Lengthens & Adds Volume, No Smudge, No Flake, Long Lasting, Fiber Brush, Vegan & Cruelty Free, Paraben Free

B07TXJHYKB

essence Lash Princess False Lash Waterproof Mascara, Black (Pack of 1) | Lengthens & Adds Volume, No Smudge, No Flake, Long Lasting, Fiber Brush, Vegan & Cruelty Free, Paraben Free

$4.97·★ 4.4·82.8K reviews
Monthly Sales

20K

▼ 33.3%

vs. prior month

Revenue

$99.4K

latest month

Monthly Trend

12-month trend

#5
Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.

B000H3I2JG

Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.

$6.67·★ 4.5·54.3K reviews
Monthly Sales

20K

▼ 33.3%

vs. prior month

Revenue

$157.2K

latest month

Monthly Trend

12-month trend

#6
Revlon ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.

B01J1A3TFW

Revlon ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.

$11.38·★ 4.5·54.3K reviews
Monthly Sales

20K

▼ 33.3%

vs. prior month

Revenue

$225K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Wonderskin Eyeliner Waterproof Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

NYX PROFESSIONAL MAKEUP is the best-performing wonderskin eyeliner waterproof brand in July 2026, moving 40,000 units across 2 ASINs for 20.0% of Top 10 volume. REVLON follows with 40,000 units (20.0%), ahead of e.l.f. on 20,000 units (10.0%).

Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.79 to $9.98, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

20.0%
20.0%
10.0%
50.0%
NYX PROFESSIONAL MAKEUP
REVLON
e.l.f.
Other brands
1

NYX PROFESSIONAL MAKEUP

2 ASINs in Top 10

20.0%

Units

40K

Revenue

$395.6K

Avg. price

$9.98

  • NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula

    B074Y8LM6T

    $9.99·★4.5·107.5K revs

    NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula

    Units sold30K
  • NYX PROFESSIONAL MAKEUP Makeup Setting Spray - Matte Finish, Long-Lasting Face Mist for up to 16HR Wear, Vegan Formula

    B00B4YVU4G

    $9.97·★4.5·92.2K revs

    NYX PROFESSIONAL MAKEUP Makeup Setting Spray - Matte Finish, Long-Lasting Face Mist for up to 16HR Wear, Vegan Formula

    Units sold10K
2

REVLON

2 ASINs in Top 10

20.0%

Units

40K

Revenue

$382.2K

Avg. price

$9.03

  • Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.

    B000H3I2JG

    $6.67·★4.5·54.3K revs

    Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.

    Units sold20K
  • Revlon ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.

    B01J1A3TFW

    $11.38·★4.5·54.3K revs

    Revlon ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.

    Units sold20K
3

e.l.f.

1 ASIN in Top 10

10.0%

Units

20K

Revenue

$100K

Avg. price

$5.79

  • e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black

    B07MWSXPT1

    $5.79·★4.4·35.2K revs

    e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black

    Units sold20K

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