Wonderskin Eyeliner Waterproof Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wonderskin Eyeliner Waterproof sales on Amazon US totaled 391,000 units in July 2026 (▼ 20.7% vs. the prior month), generating an estimated $4,047,400 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.2% of unit volume and 41.1% of revenue, while a typical listing is priced at $11.10. The keyword itself pulled 23,561 Amazon queries over the same period (▼ 6.7% MoM).
Zooming out to the 12-month window ending July 2026, the wonderskin eyeliner waterproof Top 50 moved 4,907,800 units and $48,900,838 in cumulative sales — an average of 408,983 units and $4,075,070 per month. Monthly throughput topped out at 538,800 units in October 2025 and dipped to 250,700 in May 2026, leaving the latest reading 18.3% higher than August 2025.
Wonderskin Eyeliner Waterproof Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
391K
▼ 20.7% MoM
Monthly Revenue 2026/07
$4M
▼ 20.5% MoM
Top 10 Market Share 2026/07
51.2%
Wonderskin Eyeliner Waterproof Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wonderskin eyeliner waterproof listing on Amazon US in July 2026 is ASIN B074Y8LM6T (Brand: NYX PROFESSIONAL MAKEUP), which sold 30,000 units at $9.99 apiece — equal to 7.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $1,663,200 in July 2026 — 51.2% of unit volume and 41.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wonderskin Eyeliner Waterproof' on Amazon
July 2026
Is 51.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B074Y8LM6T
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula | Liquid Eyeliner with Waterproof, Smudge-proof & Transfer-Resistant Formula, Vegan & Cruelty Free
30K
▼ 25.0%vs. prior month
$299.4K
latest month
12-month trend
B07MWSXPT1
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B07T9JV956
Neutrogena Oil-Free Eye Makeup Remover, 8 fl. oz | Gentle Cleanser for Sensitive Eyes, Dissolves Waterproof Mascara, Non-Greasy, Dermatologist & Ophthalmologist Tested
20K
▲ 0.0%vs. prior month
$199.4K
latest month
12-month trend
B07TXJHYKB
essence Lash Princess False Lash Waterproof Mascara, Black (Pack of 1) | Lengthens & Adds Volume, No Smudge, No Flake, Long Lasting, Fiber Brush, Vegan & Cruelty Free, Paraben Free
20K
▼ 33.3%vs. prior month
$99.4K
latest month
12-month trend
B000H3I2JG
Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$157.2K
latest month
12-month trend
B01J1A3TFW
REVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$225K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wonderskin Eyeliner Waterproof Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
REVLON is the best-performing wonderskin eyeliner waterproof brand in July 2026, moving 40,000 units across 2 ASINs for 20.0% of Top 10 volume. NYX PROFESSIONAL MAKEUP follows with 30,000 units (15.0%), ahead of e.l.f. on 30,000 units (15.0%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.50 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
REVLON
2 ASINs in Top 10
20.0%
Units
40K
Revenue
$382.2K
Avg. price
$9.03
B000H3I2JG
$6.67·★4.5·54.2K revsRevlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
Units sold20KB01J1A3TFW
$11.38·★4.5·54.2K revsREVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
Units sold20K
NYX PROFESSIONAL MAKEUP
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$299.4K
Avg. price
$9.99
B074Y8LM6T
$9.99·★4.5·107.4K revsNYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula | Liquid Eyeliner with Waterproof, Smudge-proof & Transfer-Resistant Formula, Vegan & Cruelty Free
Units sold30K
e.l.f.
2 ASINs in Top 10
15.0%
Units
30K
Revenue
$170K
Avg. price
$6.50
B07MWSXPT1
$5.00·★4.4·35.1K revse.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Units sold20KB07MWT5JV4
$7.99·★4.5·13.4K revse.l.f. H2O Proof Eyeliner Pen, Felt Tip, Waterproof, Long-Lasting, High-Pigmented Liner For Bold Looks, Vegan & Cruelty-Free, Jet Black. 0.02 Fl Oz
Units sold10K
Trending Wonderskin Eyeliner Waterproof Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07MWT5JV4 booked 10K units at $7.99, with ▲ 0.0% MoM change. On the growth side, B0F6982SC7 leads positive momentum with ▲ 50.0% MoM growth on 6K units, with B0CN1D84XJ close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07MWT5JV4
e.l.f. H2O Proof Eyeliner Pen, Felt Tip, Waterproof, Long-Lasting, High-Pigmented Liner For Bold Looks, Vegan & Cruelty-Free, Jet Black. 0.02 Fl Oz
Price
$7.99
Rating
4.5
Reviews
13.4K
Latest month sales
B0F6982SC7
essence Lash Without Limits Extreme Lengthening & Volume Waterproof Mascara | (03 | Black) Smudge-proof, No Clumping, Flexible Elastomer Wand, Reaches Short Lashes, Vegan, Cruelty Free, Paraben Free
Price
$4.99
Rating
4.0
Reviews
1.2K
Latest month sales
B0CN1D84XJ
Wonderskin Lipliner Pencil - 360 Contour Lipliner, Longwear, Waterproof | Waterproof blush lip liner, longwear formula glides on smoothly for precise definition and all-day lip contour.
Unlock to view ASIN details and product titles
Price
$14.40
Rating
3.8
Reviews
5K
Latest month sales
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