Kids Electric Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kids Electric Toothbrush sales on Amazon US totaled 143,000 units in July 2026 (▲ 2.0% vs. the prior month), generating an estimated $2,494,514 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.4% of unit volume and 39.4% of revenue, while a typical listing is priced at $18.91. The keyword itself pulled 88,128 Amazon queries over the same period (▲ 12.8% MoM).
Zooming out to the 12-month window ending July 2026, the kids electric toothbrush Top 50 moved 1,681,200 units and $24,728,410 in cumulative sales — an average of 140,100 units and $2,060,701 per month. Monthly throughput topped out at 224,450 units in December 2025 and dipped to 72,500 in May 2026, leaving the latest reading 7.9% lower than August 2025.
Kids Electric Toothbrush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
143K
▲ 2.0% MoM
Monthly Revenue 2026/07
$2.5M
▼ 15.8% MoM
Top 10 Market Share 2026/07
52.4%
Kids Electric Toothbrush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kids electric toothbrush listing on Amazon US in July 2026 is ASIN B0787G4D3Q (Brand: Colgate), which sold 10,000 units at $7.99 apiece — equal to 7.0% of every unit tracked in this report.
The Top 10 ASINs account for 75,000 units and $982,460 in July 2026 — 52.4% of unit volume and 39.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kids Electric Toothbrush' on Amazon
July 2026
Is 52.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0787G4D3Q
Colgate 360 Advanced Floss Tip Soft Toothbrush, 2 Pack | Adult Manual Toothbrushes, Advanced Floss-Tip Cleaning Bristles, Easy-To-Open, Recyclable Packaging
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B08QWYFP2R
Amazon Basics Kids Electric Toothbrush, Battery Powered, Soft Bristles, Oscillating Brush Head, Ages 4+, 2 Count, 1-Pack (Previously Solimo)
10K
▲ 0.0%vs. prior month
$80.8K
latest month
12-month trend
B0FZVBBM44
Oral-B Toothbrush, Vibrating Plaque Remover Pulsar, Vibrating Battery Toothbrush, Soft, 4 Count
10K
▲ 11.1%vs. prior month
$219.7K
latest month
12-month trend
B0BP5X3RST
Oral-B Kid's Battery Toothbrush Featuring Marvel's Spiderman, Soft Bristles, for Kids 3+
9K
▲ 12.5%vs. prior month
$71.1K
latest month
12-month trend
B00G5L85S2
Philips Sonicare for Kids 7+ Genuine Replacement Toothbrush Heads, 2 Brush Heads, Turquoise and White, Standard, HX6042/94
8K
▲ 0.0%vs. prior month
$156.8K
latest month
12-month trend
B01AKGRSCG
Oral-B Kids Battery Power Electric Toothbrush Featuring Disney's Frozen for Children and Toddlers age 3+, Soft (Characters May Vary)
8K
▲ 33.3%vs. prior month
$63.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kids Electric Toothbrush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Oral-B is the best-performing kids electric toothbrush brand in July 2026, moving 27,000 units across 3 ASINs for 36.0% of Top 10 volume. Philips Sonicare follows with 18,000 units (24.0%), ahead of Colgate on 10,000 units (13.3%).
With 6 brands splitting the Top 10 and 73.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $20.29, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Oral-B
3 ASINs in Top 10
36.0%
Units
27K
Revenue
$354.4K
Avg. price
$12.40
B0FZVBBM44
$21.97·★4.7·697 revsOral-B Toothbrush, Vibrating Plaque Remover Pulsar, Vibrating Battery Toothbrush, Soft, 4 Count
Units sold10KB0BP5X3RST
$7.97·★4.7·27.1K revsOral-B Kid's Battery Toothbrush Featuring Marvel's Spiderman, Soft Bristles, for Kids 3+
Units sold9KB01AKGRSCG
$7.26·★4.7·27.1K revsOral-B Kids Battery Power Electric Toothbrush Featuring Disney's Frozen for Children and Toddlers age 3+, Soft (Characters May Vary)
Units sold8K
Philips Sonicare
3 ASINs in Top 10
24.0%
Units
18K
Revenue
$390.3K
Avg. price
$20.29
B00G5L85S2
$17.96·★4.8·5.6K revsPhilips Sonicare for Kids 7+ Genuine Replacement Toothbrush Heads, 2 Brush Heads, Turquoise and White, Standard, HX6042/94
Units sold8KB00G5L89JM
$17.96·★4.7·6.7K revsPhilips Sonicare for Kids Replacement Brush Heads, 2-Pack, 6 Month Supply | Gentle Cleaning for Kids 3+, Soft Bristles, Contoured Bristle Profile, Up To 62,000 Bristle Movements/Min, HX6032/94
Units sold6KB0BN2DK5YX
$24.96·★4.4·1.4K revsPhilips Sonicare for Kids Electric Toothbrush, Design a Pet Edition | Gentle Clean, 2 Intensity Settings, KidPacer Timer, Includes Brush Head & Reusable Stickers, HX3601/01
Units sold4K
Colgate
1 ASIN in Top 10
13.3%
Units
10K
Revenue
$79.9K
Avg. price
$7.99
B0787G4D3Q
$7.99·★4.6·16.7K revsColgate 360 Advanced Floss Tip Soft Toothbrush, 2 Pack | Adult Manual Toothbrushes, Advanced Floss-Tip Cleaning Bristles, Easy-To-Open, Recyclable Packaging
Units sold10K
Trending Kids Electric Toothbrush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FQNW8V75 booked 5K units at $17.99, with ▲ 1566.7% MoM change. On the growth side, B0CFFZ389Y leads positive momentum with ▲ 1900.0% MoM growth on 2K units, with B0GKJB2BDL close behind at ▲ 900.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FQNW8V75
7AM2M Sonic Electric Toothbrush for Adults,Type-C Charging Run for 120 Days | 6 Brush Heads & 5 Modes, 40000VPM Powered Rechargeable Toothbrush, Smart Timer, IPX7 Waterproof, Travel&Home Use, Pink
Price
$17.99
Rating
4.5
Reviews
4.6K
Latest month sales
B0CFFZ389Y
Colgate Kids Battery Powered Minecraft Toothbrush, Extra Soft | For Kids Ages 3 and Up, Extra Soft Bristles, Battery Powered, Easy On/Off Switch, Lay Flat Handle, Fun Minecraft Design
Price
$5.42
Rating
4.8
Reviews
18.1K
Latest month sales
B0GKJB2BDL
Brush Buddies Paw Patrol Sonic Toothbrush for Kids Ages 3+ Battery Powered Kids Toothbrush with Soft Bristles Toddler Sonic Toothbrush Paw Patrol Electric Toothbrush for Boys and Girls
Unlock to view ASIN details and product titles
Price
$4.82
Rating
4.0
Reviews
21
Latest month sales
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