Earphones Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Earphones sales on Amazon US totaled 232,200 units in July 2026 (▼ 5.6% vs. the prior month), generating an estimated $10,041,998 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.1% of unit volume and 23.9% of revenue, while a typical listing is priced at $35.34. The keyword itself pulled 61,069 Amazon queries over the same period (▲ 2.9% MoM).
Zooming out to the 12-month window ending July 2026, the earphones Top 50 moved 2,752,750 units and $122,844,519 in cumulative sales — an average of 229,396 units and $10,237,043 per month. Monthly throughput topped out at 252,050 units in December 2025 and dipped to 176,050 in May 2026, leaving the latest reading 0.6% lower than August 2025.
Earphones Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
232.2K
▼ 5.6% MoM
Monthly Revenue 2026/07
$10M
▼ 11.9% MoM
Top 10 Market Share 2026/07
43.1%
Earphones Market Share & Sales Concentration on Amazon US — July 2026
The most-sold earphones listing on Amazon US in July 2026 is ASIN B00NJ2M33I (Brand: Sony), which sold 10,000 units at $9.99 apiece — equal to 4.3% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $2,397,700 in July 2026 — 43.1% of unit volume and 23.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Earphones' on Amazon
July 2026
Is 43.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00NJ2M33I
Sony ZX Series Wired On-Ear Headphones, Black MDR-ZX110
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B075F6TB7F
Skullcandy Jib Wired Earbuds with 3.5mm AUX Plug - Black | 3.5mm Wired Earbuds, In-Ear Headphones, Noise Isolating Fit, In-Line Microphone Call and Track Control, Travel Ready
10K
▲ 66.7%vs. prior month
$87.4K
latest month
12-month trend
B09FT58QQP
TOZO A1 Wireless Earbuds Bluetooth 5.3 Light Weight in Ear Headphones | IPX5 Waterproof,2 Mics for AI Calls,Immersive Premium Sound Bass Headset with Charging Case,32 EQ via App Black
10K
▲ 0.0%vs. prior month
$133.4K
latest month
12-month trend
B0BTYCRJSS
Soundcore by Anker P20i True Wireless Earbuds, with Big Bass, 30H Playtime | Bluetooth 5.3, Water-Resistant, 2 Mics for AI Clear Calls, 22 Preset EQs, Customization via App
10K
▲ 0.0%vs. prior month
$204.1K
latest month
12-month trend
B0C3W4MNN1
PocBuds Bluetooth Headphones Wireless Earbuds 80hrs Playtime Wireless Charging Case Digital Display Sports Ear Buds with Earhook Deep Bass IPX7 Waterproof Over-Ear Earphones for TV Phone Laptop Black
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend
B0D635YLCT
kurdene kurdene Wireless Earbuds Bluetooth 5.3 Light Weight in Ear Headphones | Premium Sound Bass Ear buds with Charging Case,Smart Touch Control,Built in Mics Headset,Clear Calls for Sports Workout
10K
▲ 0.0%vs. prior month
$95.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Earphones Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing earphones brand in July 2026, moving 40,000 units across 4 ASINs for 40.0% of Top 10 volume. Sony follows with 10,000 units (10.0%), ahead of Skullcandy on 10,000 units (10.0%).
With 7 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $36.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
4 ASINs in Top 10
40.0%
Units
40K
Revenue
$1.5M
Avg. price
$36.94
B0D7FVQ1ZB
$14.88·★4.5·18.1K revsApple EarPods Headphones with Lightning Connector | Wired Ear Buds for iPhone with Built-In Remote to Control Music, Phone Calls, and Volume
Units sold10KB0D9ML2N4G
$14.88·★4.6·4K revsApple EarPods Headphones with 3.5mm Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
Units sold10KB0DCH8VDXF
$19.00·★4.5·16.8K revsApple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
Units sold10KB0DGHMNQ5Z
$99.00·★4.5·33.7K revsApple AirPods 4 Wireless Earbuds | Bluetooth Headphones, Personalized Spatial Audio, Sweat & Water Resistant, USB-C Charging Case, H2 Chip
Units sold10K
Sony
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B00NJ2M33I
$9.99·★4.5·100.5K revsSony ZX Series Wired On-Ear Headphones, Black MDR-ZX110
Units sold10K
Skullcandy
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$87.4K
Avg. price
$7.99
B075F6TB7F
$7.99·★4.4·21.1K revsSkullcandy Jib Wired Earbuds with 3.5mm AUX Plug - Black | 3.5mm Wired Earbuds, In-Ear Headphones, Noise Isolating Fit, In-Line Microphone Call and Track Control, Travel Ready
Units sold10K
Trending Earphones Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B075F6TB7F booked 10K units at $7.99, with ▲ 66.7% MoM change. On the growth side, B09DSXQZ37 leads positive momentum with ▲ 100.0% MoM growth on 6K units, with B09WY2TFDP close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B075F6TB7F
Skullcandy Jib Wired Earbuds with 3.5mm AUX Plug - Black | 3.5mm Wired Earbuds, In-Ear Headphones, Noise Isolating Fit, In-Line Microphone Call and Track Control, Travel Ready
Price
$7.99
Rating
4.4
Reviews
21.1K
Latest month sales
B09DSXQZ37
Jogteg Wired Earbuds, 5 Pack 3.5mm Stereo Headphones with Microphone | Heavy bass sound, built-in mic & control buttons, ergonomic semi-in-ear design, tangle-free cord, 5 mixed color pack
Price
$9.99
Rating
4.2
Reviews
5.2K
Latest month sales
B09WY2TFDP
Konohan 160 Packs Bulk Wired Earbuds Classroom Students,Multicolor | 8 Colors Individually Wrapped Earphones, Kids School Library Disposable Headphones 3.5mm Plug, In-ear Design Testing Training
Unlock to view ASIN details and product titles
Price
$49.99
Rating
4.5
Reviews
84
Latest month sales
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