Bose Quietcomfort Ultra Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bose Quietcomfort Ultra sales on Amazon US totaled 49,600 units in July 2026 (▼ 51.7% vs. the prior month), generating an estimated $12,125,020 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.7% of unit volume and 84.5% of revenue, while a typical listing is priced at $259.94. The keyword itself pulled 45,337 Amazon queries over the same period (▼ 31.6% MoM).
Zooming out to the 12-month window ending July 2026, the bose quietcomfort ultra Top 50 moved 747,200 units and $178,538,637 in cumulative sales — an average of 62,267 units and $14,878,220 per month. Monthly throughput topped out at 108,800 units in November 2025 and dipped to 36,750 in May 2026, leaving the latest reading 4.5% higher than August 2025.
Bose Quietcomfort Ultra Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
49.6K
▼ 51.7% MoM
Monthly Revenue 2026/07
$12.1M
▼ 54.8% MoM
Top 10 Market Share 2026/07
86.7%
Bose Quietcomfort Ultra Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bose quietcomfort ultra listing on Amazon US in July 2026 is ASIN B0FQFB8FMG (Brand: Apple), which sold 10,000 units at $189.99 apiece — equal to 20.2% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 43,000 units and $10,243,220 in July 2026 — 86.7% of unit volume and 84.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bose Quietcomfort Ultra' on Amazon
July 2026
Is 86.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FQFB8FMG
Apple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation | Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, USB-C Charging
10K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B0BS1QCFHX
Sony WH-CH720N Wireless Noise Cancelling Over-Ear Headphones, Black | Comfortable Lightweight Design, Dual Noise Sensor technology, Up to 35 Hrs Battery with Quick Charging, Multipoint Connection
7K
▼ 30.0%vs. prior month
$552K
latest month
12-month trend
B0CCZ26B5V
Bose QuietComfort Headphones - Wireless Bluetooth Headphones, Active Over Ear Noise Cancelling and Mic, USB-C Charging, Deep Bass, Up to 24 Hours of Playtime, Black
6K
▼ 40.0%vs. prior month
$1.5M
latest month
12-month trend
B0C8PR4W22
Beats Studio Pro Premium Wireless Over-Ear Headphones- Up to 40-Hour Battery Life, Active Noise Cancelling, Great for Travel & Commuting, USB-C Lossless Audio, Apple & Android Compatible -Black | Over-ear audio with active noise canceling, 40-hour battery life and Bluetooth connectivity
4K
▼ 60.0%vs. prior month
$859.8K
latest month
12-month trend
B0GSS4SGZR
Apple AirPods Max 2 Wireless Over-Ear Headphones – Midnight | Active Noise Cancellation, Adaptive Audio, Personalized Spatial Audio, Live Translation, Bluetooth Headphones for iPhone
4K
▼ 60.0%vs. prior month
$1.9M
latest month
12-month trend
B0FDKR293G
Bose QuietComfort Ultra Bluetooth Headphones (2nd Gen), Wireless Headphones with Spatial Audio, Over Ear Noise Cancelling with Mic, Up to 30 Hours of Play time, Black
4K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bose Quietcomfort Ultra Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bose is the best-performing bose quietcomfort ultra brand in July 2026, moving 15,000 units across 4 ASINs for 34.9% of Top 10 volume. Apple follows with 14,000 units (32.6%), ahead of Sony on 9,000 units (20.9%).
With 5 brands splitting the Top 10 and 88.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $173.00 to $311.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bose
4 ASINs in Top 10
34.9%
Units
15K
Revenue
$4.3M
Avg. price
$311.00
B0CCZ26B5V
$248.99·★4.5·21.5K revsBose QuietComfort Headphones - Wireless Bluetooth Headphones, Active Over Ear Noise Cancelling and Mic, USB-C Charging, Deep Bass, Up to 24 Hours of Playtime, Black
Units sold6KB0FDKR293G
$399.00·★4.2·2.6K revsBose QuietComfort Ultra Bluetooth Headphones (2nd Gen), Wireless Headphones with Spatial Audio, Over Ear Noise Cancelling with Mic, Up to 30 Hours of Play time, Black
Units sold4KB0F7M3HPBD
$299.00·★4.0·3.2K revsBose QuietComfort Ultra Earbuds (2nd Gen) - Wireless Noise Cancelling Earbuds with Mic, Immersive Audio, USB-C Charging, Up to 6 Hours Battery, IPX4 Rating, Black
Units sold3KB0DZHR44J9
$297.00·★4.5·21.5K revsBose QuietComfort Headphones - Wireless Bluetooth Headphones, Active Over Ear Noise Cancelling and Mic, USB-C Charging, Deep Bass, Up to 24 Hours of Playtime, Twilight Blue - Limited Edition Color | Wireless Bluetooth, Active Over-Ear Noise-canceling and Mic, USB-C Charging, Deep Bass, Up to 24 Hours of Playtime
Units sold2K
Apple
2 ASINs in Top 10
32.6%
Units
14K
Revenue
$4M
Avg. price
$309.50
B0FQFB8FMG
$189.99·★4.4·13.9K revsApple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation | Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, USB-C Charging
Units sold10KB0GSS4SGZR
$429.00·★4.5·810 revsApple AirPods Max 2 Wireless Over-Ear Headphones – Midnight | Active Noise Cancellation, Adaptive Audio, Personalized Spatial Audio, Live Translation, Bluetooth Headphones for iPhone
Units sold4K
Sony
2 ASINs in Top 10
20.9%
Units
9K
Revenue
$1.1M
Avg. price
$173.00
B0BS1QCFHX
$98.00·★4.3·16.5K revsSony WH-CH720N Wireless Noise Cancelling Over-Ear Headphones, Black | Comfortable Lightweight Design, Dual Noise Sensor technology, Up to 35 Hrs Battery with Quick Charging, Multipoint Connection
Units sold7KB09XS7JWHH
$248.00·★4.2·20K revsSony WH-1000XM5 Premium Noise Cancelling Wireless Headphones, Black | Auto NC Optimizer, Up to 30 Hrs of Battery, Carrying Case, Crystal Clear Calls, Touch Control, Multipoint Connection
Units sold2K
Trending Bose Quietcomfort Ultra Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CQBNSSX7 booked 1K units at $23.95, with ▲ 0.0% MoM change. On the growth side, B0BG8RWGYB leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B07J69TQ6D close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CQBNSSX7
WC PadZ QC Ultra - Earpads for Bose QuietComfort Ultra Gen 1 & 2 | Made by Wicked Cushions | Enhanced Comfort, Thickness & Durability | Black
Price
$23.95
Rating
4.5
Reviews
826
Latest month sales
B0BG8RWGYB
Bose QuietComfort Earbuds II, Wireless, Bluetooth, World’s Best Noise Cancelling In-Ear Headphones with Personalized Noise Cancellation & Sound, Triple Black (Renewed)
Price
$134.99
Rating
3.8
Reviews
462
Latest month sales
B07J69TQ6D
Bose SoundTrue Ultra in-ear headphones -compatible for Apple devices 741629-0010-cr Charcoal (Renewed)
Unlock to view ASIN details and product titles
Price
$59.99
Rating
4.2
Reviews
143
Latest month sales
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