Dumplings Squishy Mystery Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dumplings Squishy Mystery sales on Amazon US totaled 118,650 units in July 2026 (▼ 5.3% vs. the prior month), generating an estimated $1,504,967 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.2% of unit volume and 51.5% of revenue, while a typical listing is priced at $16.54. The keyword itself pulled 15,458 Amazon queries over the same period (▼ 13.2% MoM).
Zooming out to the 12-month window ending July 2026, the dumplings squishy mystery Top 50 moved 619,500 units and $7,794,269 in cumulative sales — an average of 51,625 units and $649,522 per month. Monthly throughput topped out at 124,650 units in June 2026 and dipped to 11,200 in August 2025, leaving the latest reading 959.4% higher than August 2025.
Dumplings Squishy Mystery Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
118.7K
▼ 5.3% MoM
Monthly Revenue 2026/07
$1.5M
▲ 12.6% MoM
Top 10 Market Share 2026/07
63.2%
Dumplings Squishy Mystery Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dumplings squishy mystery listing on Amazon US in July 2026 is ASIN B0GH7H2GZF (Brand: Midou), which sold 10,000 units at $5.88 apiece — equal to 8.4% of every unit tracked in this report.
The Top 10 ASINs account for 75,000 units and $775,600 in July 2026 — 63.2% of unit volume and 51.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dumplings Squishy Mystery' on Amazon
July 2026
Is 63.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0CYT6D2ZS
6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
10K
▲ 0.0%vs. prior month
$134.3K
latest month
12-month trend
B0F7M16P52
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
9K
▼ 55.0%vs. prior month
$54.2K
latest month
12-month trend
B0GSZGPFYQ
QHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
9K
▲ 28.6%vs. prior month
$84.9K
latest month
12-month trend
B0DPV6Q119
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | Bread squishy butter squishy Party Favor Gift squeeze toy back to school
8K
▲ 60.0%vs. prior month
$78.6K
latest month
12-month trend
B0FMRQ4B3W
Bread Butter Squishy,Slow Rising Squishy，Stress Balls，Fidget Toy | Party Favor Gift squeeze toy Stress Relief back to school cheese squishy
7K
▲ 40.0%vs. prior month
$68K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dumplings Squishy Mystery Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Generic is the best-performing dumplings squishy mystery brand in July 2026, moving 33,000 units across 4 ASINs for 44.0% of Top 10 volume. Midou follows with 10,000 units (13.3%), ahead of LAWOHO on 10,000 units (13.3%).
With 7 brands splitting the Top 10 and 70.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.88 to $15.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Generic
4 ASINs in Top 10
44.0%
Units
33K
Revenue
$285.6K
Avg. price
$8.73
B0F7M16P52
$5.99·★3.7·1.3K revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
Units sold9KB0GSZGPFYQ
$9.98·★4.1·381 revsQHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
Units sold9KB0DPV6Q119
$9.98·★4.5·397 revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | Bread squishy butter squishy Party Favor Gift squeeze toy back to school
Units sold8KB0FMRQ4B3W
$8.98·★4.4·807 revsBread Butter Squishy,Slow Rising Squishy，Stress Balls，Fidget Toy | Party Favor Gift squeeze toy Stress Relief back to school cheese squishy
Units sold7K
Midou
1 ASIN in Top 10
13.3%
Units
10K
Revenue
$53.7K
Avg. price
$5.88
B0GH7H2GZF
$5.88·★3.7·1.1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
LAWOHO
1 ASIN in Top 10
13.3%
Units
10K
Revenue
$134.3K
Avg. price
$15.99
B0CYT6D2ZS
$15.99·★4.5·4.3K revs6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
Units sold10K
Trending Dumplings Squishy Mystery Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GBVG9JQV booked 6K units at $7.98, with ▲ 500.0% MoM change. On the growth side, B0GYNLQ796 leads positive momentum with ▲ 1100.0% MoM growth on 600 units, with B0GV22JT89 close behind at ▲ 900.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GBVG9JQV
30 Pack Squishy Toys for Kids, Mini Mochi Squishies, Cute Kawaii Animal Squishy Pack, Soft Fidget Toys, Sensory Squeeze Toys, Party Favors, Goodie Bags Stuffers for Kids, Classroom Prizes
Price
$7.98
Rating
4.6
Reviews
258
Latest month sales
B0GYNLQ796
10Pcs Cookies and Cat Paw Taba Squishy Fun Box Toys Kit, Stress Relief Squeezee Fidget Sensory Cheap Squishies Toys Pack for Kids Adults
Price
$15.99
Rating
4.8
Reviews
38
Latest month sales
B0GV22JT89
Toymendous Squishy Fried Chicken - Squish Toy - Ages 3+
Unlock to view ASIN details and product titles
Price
$11.99
Rating
3.8
Reviews
68
Latest month sales
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