Foam Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Foam Squishy sales on Amazon US totaled 267,200 units in July 2026 (▼ 0.6% vs. the prior month), generating an estimated $2,771,437 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.2% of unit volume and 33.5% of revenue, while a typical listing is priced at $12.54. The keyword itself pulled 15,581 Amazon queries over the same period (▲ 22.0% MoM).
Zooming out to the 12-month window ending July 2026, the foam squishy Top 50 moved 1,477,450 units and $14,691,498 in cumulative sales — an average of 123,121 units and $1,224,291 per month. Monthly throughput topped out at 268,900 units in June 2026 and dipped to 33,500 in September 2025, leaving the latest reading 628.1% higher than August 2025.
Foam Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
267.2K
▼ 0.6% MoM
Monthly Revenue 2026/07
$2.8M
▲ 4.2% MoM
Top 10 Market Share 2026/07
41.2%
Foam Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold foam squishy listing on Amazon US in July 2026 is ASIN B0D9ZTW7PS (Brand: Schylling), which sold 20,000 units at $9.99 apiece — equal to 7.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $928,500 in July 2026 — 41.2% of unit volume and 33.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Foam Squishy' on Amazon
July 2026
Is 41.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D9ZTW7PS
Schylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish
20K
▲ 0.0%vs. prior month
$140.2K
latest month
12-month trend
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0BVNSDG2W
nobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
10K
▲ 0.0%vs. prior month
$73.1K
latest month
12-month trend
B0CYT6D2ZS
6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
10K
▲ 0.0%vs. prior month
$134.3K
latest month
12-month trend
B0D91CWH9V
3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
10K
▲ 150.0%vs. prior month
$72.5K
latest month
12-month trend
B0G2GS1PJT
4 Pack Squishy Fidget Toys Stress Cube Bulk, Squishies Slow Rising Stress Balls for Adults Kids, Sensory Fidget Toys for Anxiety Relief, Small Squishy Toys for Classroom Prizes Party Favors
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Foam Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Schylling is the best-performing foam squishy brand in July 2026, moving 20,000 units across 1 ASIN for 18.2% of Top 10 volume. Midou follows with 10,000 units (9.1%), ahead of nobasco on 10,000 units (9.1%).
Volume is spread across 10 brands, with the top three holding 36.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.88 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Schylling
1 ASIN in Top 10
18.2%
Units
20K
Revenue
$140.2K
Avg. price
$9.99
B0D9ZTW7PS
$9.99·★4.1·4.7K revsSchylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish
Units sold20K
Midou
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$53.7K
Avg. price
$5.88
B0GH7H2GZF
$5.88·★3.7·1.1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
nobasco
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$73.1K
Avg. price
$7.99
B0BVNSDG2W
$7.99·★4.6·5.1K revsnobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
Units sold10K
Trending Foam Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D91CWH9V booked 10K units at $6.99, with ▲ 150.0% MoM change. On the growth side, B0GZR1J7K1 leads positive momentum with ▲ 900.0% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D91CWH9V
3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
Price
$6.99
Rating
4.0
Reviews
1.1K
Latest month sales
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults
Price
$16.90
Rating
4.4
Reviews
423
Latest month sales
B0GZR1J7K1
Toymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.0
Reviews
143
Latest month sales
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