Vaseline Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vaseline Squishy sales on Amazon US totaled 86,200 units in July 2026 (▲ 3.3% vs. the prior month), generating an estimated $966,799 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.1% of unit volume and 62.0% of revenue, while a typical listing is priced at $12.57. The keyword itself pulled 34,177 Amazon queries over the same period (▲ 47.6% MoM).
Zooming out to the 12-month window ending July 2026, the vaseline squishy Top 50 moved 347,450 units and $3,668,081 in cumulative sales — an average of 28,954 units and $305,673 per month. Monthly throughput topped out at 86,200 units in July 2026 and dipped to 4,200 in August 2025, leaving the latest reading 1952.4% higher than August 2025.
Vaseline Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
86.2K
▲ 3.3% MoM
Monthly Revenue 2026/07
$966.8K
▲ 6.3% MoM
Top 10 Market Share 2026/07
66.1%
Vaseline Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vaseline squishy listing on Amazon US in July 2026 is ASIN B0GY7YN8BZ (Brand: QPNGKT), which sold 10,000 units at $8.99 apiece — equal to 11.6% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 57,000 units and $599,620 in July 2026 — 66.1% of unit volume and 62.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vaseline Squishy' on Amazon
July 2026
Is 66.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0GRLZ7966
Cheese Squishy (6cm),Cheese Block Squeeze Toy,Squishies Stress Relief Fidget Toys,Stocking Stuffer Novelty Birthday Gifts for Kids Teens Boys Girls (2.4 inch)
9K
▲ 12.5%vs. prior month
$71.9K
latest month
12-month trend
B0FWKW898Q
Vaseline Original Petroleum Healing Jelly Tube For Dry Skin 6.8oz 1ct | Skin protectant for cracked skin, minor cuts, burns & eczema; squeeze tube, fragrance-free, hypoallergenic & derm recommended
7K
▲ 0.0%vs. prior month
$59.4K
latest month
12-month trend
B0FMRQ4B3W
Bread Butter Squishy,Slow Rising Squishy，Stress Balls，Fidget Toy | Party Favor Gift squeeze toy Stress Relief back to school cheese squishy
7K
▲ 40.0%vs. prior month
$68K
latest month
12-month trend
B0GYKZPHJT
2 Packs Slow Rising Butter Squishy, Squishies Butter Squeeze Toys Pack Sensory Stress Relief Soft & Stretchy Fidget Toy for Party Favors Squishy Butter
6K
▲ 20.0%vs. prior month
$94.6K
latest month
12-month trend
B0GWP76TLM
Popsicle Squishy Sugar Ice Cream Squishies Squeeze Toys | slow rising texture,leakproof structure, soft tactile feel for kids teens adults travel,office study & summer classroom prize
4K
▲ 33.3%vs. prior month
$39.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vaseline Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
QPNGKT is the best-performing vaseline squishy brand in July 2026, moving 10,000 units across 1 ASIN for 17.5% of Top 10 volume. Vaseline follows with 10,000 units (17.5%), ahead of KUBEIJIA on 9,000 units (15.8%).
Volume is spread across 9 brands, with the top three holding 50.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $9.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
QPNGKT
1 ASIN in Top 10
17.5%
Units
10K
Revenue
$95.1K
Avg. price
$8.99
B0GY7YN8BZ
$8.99·★2.4·724 revsCheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
Units sold10K
Vaseline
2 ASINs in Top 10
17.5%
Units
10K
Revenue
$89.4K
Avg. price
$9.24
B0FWKW898Q
$8.49·★4.4·444 revsVaseline Original Petroleum Healing Jelly Tube For Dry Skin 6.8oz 1ct | Skin protectant for cracked skin, minor cuts, burns & eczema; squeeze tube, fragrance-free, hypoallergenic & derm recommended
Units sold7KB00407DVNC
$9.99·★4.7·8.8K revsVaseline Petroleum Jelly Variety Pack, 2 Size Variety Bundle | #1 Dermatologist-Recommended, Hypoallergenic Skin Protectant, Healing Ointment for Sensitive and Dry Skin (7.5 Oz & 1.75 Oz)
Units sold3K
KUBEIJIA
1 ASIN in Top 10
15.8%
Units
9K
Revenue
$71.9K
Avg. price
$7.99
B0GRLZ7966
$7.99·★3.8·554 revsCheese Squishy (6cm),Cheese Block Squeeze Toy,Squishies Stress Relief Fidget Toys,Stocking Stuffer Novelty Birthday Gifts for Kids Teens Boys Girls (2.4 inch)
Units sold9K
Trending Vaseline Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GY4L838W booked 4K units at $19.98, with ▲ 300.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GY4L838W
Recheel Butter Squishy Toys, 9 Pack Slow Rising Food Squishies Set | Soft Kawaii Food Squishies with Bread, Cake & Fruit Designs, Perfect Fidget Toys for Stress Relief, Relaxation and Play
Price
$19.98
Rating
4.7
Reviews
123
Latest month sales
B0GXNC1PP3
Butter Squeeze Toy 2PCS, Slow Rising Dumpling Squishy Butter Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors (Butter Stick)
Price
$9.99
Rating
4.2
Reviews
174
Latest month sales
B00407DVNC
Vaseline Petroleum Jelly Variety Pack, 2 Size Variety Bundle | #1 Dermatologist-Recommended, Hypoallergenic Skin Protectant, Healing Ointment for Sensitive and Dry Skin (7.5 Oz & 1.75 Oz)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
8.8K
Latest month sales
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