Dry Shampoo Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dry Shampoo Powder sales on Amazon US totaled 174,300 units in July 2026 (▼ 31.2% vs. the prior month), generating an estimated $3,058,923 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.1% of unit volume and 66.4% of revenue, while a typical listing is priced at $16.69. The keyword itself pulled 27,531 Amazon queries over the same period (▲ 0.7% MoM).
Zooming out to the 12-month window ending July 2026, the dry shampoo powder Top 50 moved 2,309,850 units and $39,098,083 in cumulative sales — an average of 192,488 units and $3,258,174 per month. Monthly throughput topped out at 253,500 units in June 2026 and dipped to 126,900 in May 2026, leaving the latest reading 9.3% higher than August 2025.
Dry Shampoo Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
174.3K
â–¼ 31.2% MoM
Monthly Revenue 2026/07
$3.1M
â–¼ 36.5% MoM
Top 10 Market Share 2026/07
59.1%
Dry Shampoo Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dry shampoo powder listing on Amazon US in July 2026 is ASIN B0CWNJ75X1 (Brand: MONDAY HAIRCARE), which sold 20,000 units at $6.97 apiece — equal to 11.5% of every unit tracked in this report.
The Top 10 ASINs account for 103,000 units and $2,032,380 in July 2026 — 59.1% of unit volume and 66.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dry Shampoo Powder' on Amazon
July 2026
Is 59.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CWNJ75X1
MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin, oil-absorbing for All Hair Types 200 mL
20K
â–¼ 33.3%vs. prior month
$134K
latest month
12-month trend
B0F67KS3K1
K18 AirWashâ„¢ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
20K
â–² 100.0%vs. prior month
$480K
latest month
12-month trend
B07H349CVV
amika perk up talc-free dry shampoo | refreshes roots with a voluminous ‘oomph’ between washes, no white residue, absorbs oil + reduces odor, for all hair types
10K
â–¼ 80.0%vs. prior month
$290K
latest month
12-month trend
B08BTGSTB1
Dove Volume & Fullness Dry Shampoo, Volumizing for Flat Hair 5oz 2ct | For all hair types, volumizing weightless formula refreshes and revives hair without water for 2 days of freshness and bounce
10K
â–¼ 50.0%vs. prior month
$144.9K
latest month
12-month trend
B0DRM4J2YM
Kitsch Volumizing Rice Protein Dry Shampoo Powder Pump - Invisible 1oz | Absorbs Oil, Non-Greasy, Light-to-Medium Hair Colors – Travel Size Dry Hair Shampoo for Women & Men, No White Cast
10K
â–² 0.0%vs. prior month
$89.4K
latest month
12-month trend
B00VVS9O6G
Moroccanoil Dry Shampoo Dark Tones
8K
â–² 0.0%vs. prior month
$239.9K
latest month
12-month trend
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Best Dry Shampoo Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MONDAY HAIRCARE is the best-performing dry shampoo powder brand in July 2026, moving 20,000 units across 1 ASIN for 19.4% of Top 10 volume. K18 follows with 20,000 units (19.4%), ahead of Amika on 10,000 units (9.7%).
Volume is spread across 10 brands, with the top three holding 48.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.97 to $29.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MONDAY HAIRCARE
1 ASIN in Top 10
19.4%
Units
20K
Revenue
$134K
Avg. price
$6.97
B0CWNJ75X1
$6.97·★4.3·7.8K revsMONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin, oil-absorbing for All Hair Types 200 mL
Units sold20K
K18
1 ASIN in Top 10
19.4%
Units
20K
Revenue
$480K
Avg. price
$24.00
B0F67KS3K1
$24.00·★4.4·2.1K revsK18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
Units sold20K
Amika
1 ASIN in Top 10
9.7%
Units
10K
Revenue
$290K
Avg. price
$29.00
B07H349CVV
$29.00·★4.3·20.5K revsamika perk up talc-free dry shampoo | refreshes roots with a voluminous ‘oomph’ between washes, no white residue, absorbs oil + reduces odor, for all hair types
Units sold10K
Trending Dry Shampoo Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B06ZY1X37F booked 5K units at $14.97, with ▲ 0.0% MoM change. On the growth side, B0F67KS3K1 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0BW4MWL2G close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06ZY1X37F
Kristin Ess Volumizing Vitamin C Dry Shampoo Spray for Oily Hair + Frizz - Talc Free Oil Absorbing Powder Spray for Women - Minimal Residue - Sulfate Free + Vegan + Color Safe - Fresh Pear Fragrance
Price
$14.97
Rating
4.4
Reviews
2.5K
Latest month sales
B0F67KS3K1
K18 AirWashâ„¢ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
Price
$24.00
Rating
4.4
Reviews
2.1K
Latest month sales
B0BW4MWL2G
Batiste Original Dry Shampoo, Absorbs Oil & Grease, Classic Clean Scent, 3.81 oz. (Pack of 2)
Unlock to view ASIN details and product titles
Price
$14.94
Rating
4.6
Reviews
824
Latest month sales
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