Dry Mouth Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dry Mouth sales on Amazon US totaled 360,800 units in July 2026 (▲ 0.5% vs. the prior month), generating an estimated $5,066,755 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.5% of unit volume and 58.7% of revenue, while a typical listing is priced at $16.27. The keyword itself pulled 14,830 Amazon queries over the same period (▼ 14.2% MoM).
Zooming out to the 12-month window ending July 2026, the dry mouth Top 50 moved 4,024,500 units and $56,793,495 in cumulative sales — an average of 335,375 units and $4,732,791 per month. Monthly throughput topped out at 360,800 units in July 2026 and dipped to 250,900 in May 2026, leaving the latest reading 11.9% higher than August 2025.
Dry Mouth Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
360.8K
▲ 0.5% MoM
Monthly Revenue 2026/07
$5.1M
▲ 0.7% MoM
Top 10 Market Share 2026/07
66.5%
Dry Mouth Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dry mouth listing on Amazon US in July 2026 is ASIN B00IRKRK9O (Brand: TheraBreath), which sold 100,000 units at $14.97 apiece — equal to 27.7% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $2,973,100 in July 2026 — 66.5% of unit volume and 58.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dry Mouth' on Amazon
July 2026
Is 66.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00IRKRK9O
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B001ET76AI
TheraBreath Fresh Breath Mouthwash, Mild Mint Flavor, Alcohol-Free, 16 Fl Oz (2-Pack)
40K
▲ 33.3%vs. prior month
$577.6K
latest month
12-month trend
B002KAOAZ4
Biotene Oral Rinse Mouthwash for Dry Mouth, 33.8 fl oz | Breath Freshener and Dry Mouth Treatment, Fresh Mint, Alcohol-Free Mouthwash
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B00DPIUVOO
Biotene Fluoride Toothpaste for Dry Mouth Symptoms, Fresh Mint, 4.3 oz | Bad Breath Treatment and Cavity Prevention, Fresh Mint, Made Without Sodium Lauryl Sulfate
20K
▲ 0.0%vs. prior month
$138.8K
latest month
12-month trend
B0064QVBFC
Biotene OralBalance Moisturizing Gel, 1.5 oz | Alcohol-Free Dry Mouth Gel, Flavor-Free, Provides Up To Four Hours Of Relief
10K
▲ 0.0%vs. prior month
$69.5K
latest month
12-month trend
B007XEVQ8G
Oracoat XyliMelts for Dry Mouth Night Time or Day - Moisturizing Dry Mouth Adhering Discs, Sugar Free with Xylitol, 40 Count, Mild Mint Flavor, 8-Hour Relief
10K
▲ 0.0%vs. prior month
$89.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dry Mouth Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TheraBreath is the best-performing dry mouth brand in July 2026, moving 140,000 units across 2 ASINs for 58.3% of Top 10 volume. biotène follows with 70,000 units (29.2%), ahead of ACT on 20,000 units (8.3%).
With 4 brands splitting the Top 10 and 95.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.23 to $14.82, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TheraBreath
2 ASINs in Top 10
58.3%
Units
140K
Revenue
$2.1M
Avg. price
$14.82
B00IRKRK9O
$14.97·★4.8·53.7K revsTheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
Units sold100KB001ET76AI
$14.68·★4.6·50.5K revsTheraBreath Fresh Breath Mouthwash, Mild Mint Flavor, Alcohol-Free, 16 Fl Oz (2-Pack)
Units sold40K
biotène
5 ASINs in Top 10
29.2%
Units
70K
Revenue
$701.9K
Avg. price
$10.07
B002KAOAZ4
$10.97·★4.7·28.4K revsBiotene Oral Rinse Mouthwash for Dry Mouth, 33.8 fl oz | Breath Freshener and Dry Mouth Treatment, Fresh Mint, Alcohol-Free Mouthwash
Units sold20KB00DPIUVOO
$6.97·★4.7·11.4K revsBiotene Fluoride Toothpaste for Dry Mouth Symptoms, Fresh Mint, 4.3 oz | Bad Breath Treatment and Cavity Prevention, Fresh Mint, Made Without Sodium Lauryl Sulfate
Units sold20KB0064QVBFC
$6.97·★4.5·7.6K revsBiotene OralBalance Moisturizing Gel, 1.5 oz | Alcohol-Free Dry Mouth Gel, Flavor-Free, Provides Up To Four Hours Of Relief
Units sold10KB07N6LDLCN
$6.97·★4.6·5K revsBiotene Dry Mouth Lozenges for Dry Mouth and Fresh Breath, 27 Count | Dry Mouth Relief and Breath Freshener, Refreshing Mint, Provides Dry Mouth Relief, Freshens Breath, Sweetened With Xylitol
Units sold10KB07RG6TPL2
$18.49·★4.7·4.5K revsBiotene Dry Mouth Lozenges, 27 Count (Pack of 3) | For Dry Mouth and Fresh Breath On The Go, Dry Mouth Relief and Breath Freshener, Refreshing Mint
Units sold10K
ACT
2 ASINs in Top 10
8.3%
Units
20K
Revenue
$106.9K
Avg. price
$5.23
B011JD6MNU
$6.54·★4.5·17.2K revsACT Dry Mouth Lozenges with Xylitol, Soothing Mint, 36 Lozenges | With Xylitol, dry mouth relief, soothes, moisturizes and freshens, alcohol free, sugar free, on-the-go convenience
Units sold10KB079119TPM
$3.92·★4.5·9.1K revsACT Dry Mouth Moisturizing Gum, 20 Pieces, With Xylitol, Sugar Free Soothing Mint
Units sold10K
Trending Dry Mouth Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00VN02QC6 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0DP35VBFR close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00VN02QC6
TheraBreath Dry Mouth Lozenges with Zinc, 100 Lozenges, Mandarin Mint, 100 Count (Pack of 2)
Price
$0.00
Rating
4.4
Reviews
11.1K
Latest month sales
B0DP35VBFR
Oracoat XyliMelts for Dry Mouth Night Time or Day - Moisturizing Dry Mouth Adhering Discs, Sugar Free with Xylitol, 40 Count, Berry Smoothie Flavor, 8-Hour Relief
Price
$8.97
Rating
4.1
Reviews
908
Latest month sales
B0CHKPPXLS
Oracoat XyliMelts for Dry Mouth Night Time or Day - Moisturizing Dry Mouth Adhering Discs, Sugar Free with Xylitol, 100 Count, Berry Smoothie Flavor, 8-Hour Relief
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.6
Reviews
1.2K
Latest month sales
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