Biotene Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Biotene sales on Amazon US totaled 389,600 units in July 2026 (▼ 2.2% vs. the prior month), generating an estimated $5,572,408 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.2% of unit volume and 60.8% of revenue, while a typical listing is priced at $17.23. The keyword itself pulled 26,315 Amazon queries over the same period (▲ 0.5% MoM).
Zooming out to the 12-month window ending July 2026, the biotene Top 50 moved 4,203,800 units and $59,388,813 in cumulative sales — an average of 350,317 units and $4,949,068 per month. Monthly throughput topped out at 407,800 units in April 2026 and dipped to 233,800 in May 2026, leaving the latest reading 24.0% higher than August 2025.
Biotene Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
389.6K
▼ 2.2% MoM
Monthly Revenue 2026/07
$5.6M
▼ 1.8% MoM
Top 10 Market Share 2026/07
64.2%
Biotene Market Share & Sales Concentration on Amazon US — July 2026
The most-sold biotene listing on Amazon US in July 2026 is ASIN B00IRKRK9O (Brand: TheraBreath), which sold 100,000 units at $14.97 apiece — equal to 25.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $3,386,200 in July 2026 — 64.2% of unit volume and 60.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Biotene' on Amazon
July 2026
Is 64.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00IRKRK9O
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B0DDCQ534S
Sensodyne Pronamel Gentle Whitening Fresh Mint Toothpaste, 4 oz (4 Pack) | Amazon Exclusive, For Sensitive Teeth, to Reharden and Strengthen Enamel, Fresh Mint, Protection Against Cavities, SLS Free
50K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B002KAOAZ4
Biotene Oral Rinse Mouthwash for Dry Mouth, 33.8 fl oz | Breath Freshener and Dry Mouth Treatment, Fresh Mint, Alcohol-Free Mouthwash
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B00DPIUVOO
Biotene Fluoride Toothpaste for Dry Mouth Symptoms, Fresh Mint, 4.3 oz | Bad Breath Treatment and Cavity Prevention, Fresh Mint, Made Without Sodium Lauryl Sulfate
20K
▲ 0.0%vs. prior month
$138.8K
latest month
12-month trend
B000O3VRTQ
CloSYS Ultra Sensitive Mouthwash, 32 Oz, Alcohol Free Mouthwash | Unflavored Mouth Wash, Dye Free, pH Balanced, Helps Soothe Entire Mouth
10K
▲ 0.0%vs. prior month
$131.9K
latest month
12-month trend
B0064QVBFC
Biotene OralBalance Moisturizing Gel, 1.5 oz | Alcohol-Free Dry Mouth Gel, Flavor-Free, Provides Up To Four Hours Of Relief
10K
▲ 0.0%vs. prior month
$69.5K
latest month
12-month trend
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Best Biotene Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TheraBreath is the best-performing biotene brand in July 2026, moving 100,000 units across 1 ASIN for 40.0% of Top 10 volume. biotène follows with 60,000 units (24.0%), ahead of SENSODYNE PRONAMEL on 50,000 units (20.0%).
With 6 brands splitting the Top 10 and 84.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.97 to $23.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TheraBreath
1 ASIN in Top 10
40.0%
Units
100K
Revenue
$1.5M
Avg. price
$14.97
B00IRKRK9O
$14.97·★4.8·53.7K revsTheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
Units sold100K
biotène
4 ASINs in Top 10
24.0%
Units
60K
Revenue
$497.2K
Avg. price
$7.97
B002KAOAZ4
$10.97·★4.7·28.4K revsBiotene Oral Rinse Mouthwash for Dry Mouth, 33.8 fl oz | Breath Freshener and Dry Mouth Treatment, Fresh Mint, Alcohol-Free Mouthwash
Units sold20KB00DPIUVOO
$6.97·★4.7·11.3K revsBiotene Fluoride Toothpaste for Dry Mouth Symptoms, Fresh Mint, 4.3 oz | Bad Breath Treatment and Cavity Prevention, Fresh Mint, Made Without Sodium Lauryl Sulfate
Units sold20KB0064QVBFC
$6.97·★4.5·7.6K revsBiotene OralBalance Moisturizing Gel, 1.5 oz | Alcohol-Free Dry Mouth Gel, Flavor-Free, Provides Up To Four Hours Of Relief
Units sold10KB07N6LDLCN
$6.97·★4.6·5K revsBiotene Dry Mouth Lozenges for Dry Mouth and Fresh Breath, 27 Count | Dry Mouth Relief and Breath Freshener, Refreshing Mint, Provides Dry Mouth Relief, Freshens Breath, Sweetened With Xylitol
Units sold10K
SENSODYNE PRONAMEL
1 ASIN in Top 10
20.0%
Units
50K
Revenue
$1.1M
Avg. price
$23.32
B0DDCQ534S
$23.32·★4.8·6.3K revsSensodyne Pronamel Gentle Whitening Fresh Mint Toothpaste, 4 oz (4 Pack) | Amazon Exclusive, For Sensitive Teeth, to Reharden and Strengthen Enamel, Fresh Mint, Protection Against Cavities, SLS Free
Units sold50K
Trending Biotene Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DPLFYZBZ leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0FJ83VRT7 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DPLFYZBZ
HUPPY Mouthwash Tablets, Nano Hydroxyapatite, Alcohol Free and Fluoride Free, Natural Fresh Breath, Remineralizing, SLS Free, Plastic Free, Travel Friendly Chewable Tabs, Cool Mint Flavor, 124 Count
Price
$19.99
Rating
4.2
Reviews
54
Latest month sales
B0FJ83VRT7
7.5% Hydroxyapatite Toothpaste – Strengthens Enamel, Protects Gums & Freshens Breath – Fluoride-Free, Ideal for Sensitive Teeth, 120g (2)
Price
$13.99
Rating
4.5
Reviews
812
Latest month sales
B0FJ2FNT6Q
Oral Spray – Fresh Breath, Dual Cooling Experience & Convenient On-the-Go Design – Perfect for Freshening Breath Anywhere, Anytime (1 count)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.2
Reviews
924
Latest month sales
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