Draculaura Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Draculaura sales on Amazon US totaled 13,450 units in July 2026 (▼ 15.4% vs. the prior month), generating an estimated $311,855 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.9% of unit volume and 61.3% of revenue, while a typical listing is priced at $48.29. The keyword itself pulled 13,019 Amazon queries over the same period (▼ 23.3% MoM).
Zooming out to the 12-month window ending July 2026, the draculaura Top 50 moved 268,100 units and $6,819,818 in cumulative sales — an average of 22,342 units and $568,318 per month. Monthly throughput topped out at 68,400 units in December 2025 and dipped to 4,750 in May 2026, leaving the latest reading 28.3% lower than August 2025.
Draculaura Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.4K
▼ 15.4% MoM
Monthly Revenue 2026/07
$311.9K
▼ 16.1% MoM
Top 10 Market Share 2026/07
69.9%
Draculaura Market Share & Sales Concentration on Amazon US — July 2026
The most-sold draculaura listing on Amazon US in July 2026 is ASIN B0DLC8JQLY (Brand: Monster High), which sold 2,000 units at $12.01 apiece — equal to 14.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 9,400 units and $191,199 in July 2026 — 69.9% of unit volume and 61.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Draculaura' on Amazon
July 2026
Is 69.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DLC8JQLY
Monster High Scary Sweet Birthday Cupid Asteria Doll | Doll in Pink and Red Party Dress with Party-Themed Accessories like Invite, Balloon, Gift and More
2K
▲ 100.0%vs. prior month
$24K
latest month
12-month trend
B0DLCHQFFH
Monster High Scary Sweet Birthday Doll, Draculaura in Pink Party Dress with Themed Accessories Like Invite, Balloon, Gift, Fan and More
1K
▲ 150.0%vs. prior month
$23.4K
latest month
12-month trend
B0G21SXPBX
Fuggler Bouquets: 2x9 Inch + 1x3.5 Inch Plush Set (Munch Munch, Reek-o, Munch-o) by ZURU, Funny Ugly Monster Designs, Unique Gift for Collectors
1K
▲ 0.0%vs. prior month
$27.2K
latest month
12-month trend
B0CPKXVTPM
Monster High Wednesday Doll and Accessories, Wednesday Addams Collectible in Nevermore Academy Uniform with Thing and Backpack, Doll Stand
1K
▲ 0.0%vs. prior month
$29.9K
latest month
12-month trend
B0DLBRTSZZ
Monster High Scary Sweet Birthday Doll, Frankie Stein in Black Party Dress with Themed Accessories Like Invite, Balloon, Toy, Lipstick and More
1K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
B0CMG7Q5FC
Monster High Spectra Vondergeist Doll | Ghost in Purple Clothes, Includes Pet Ferret Rhuen, 7 Accessories like Backpack, Tablet, Snacks and More (Amazon Exclusive)
800
▼ 20.0%vs. prior month
$21.6K
latest month
12-month trend
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Best Draculaura Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Monster High is the best-performing draculaura brand in July 2026, moving 8,400 units across 9 ASINs for 89.4% of Top 10 volume. Fuggler follows with 1,000 units (10.6%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $22.82 to $24.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Monster High
9 ASINs in Top 10
89.4%
Units
8.4K
Revenue
$164K
Avg. price
$22.82
B0DLC8JQLY
$12.01·★4.8·4.2K revsMonster High Scary Sweet Birthday Cupid Asteria Doll | Doll in Pink and Red Party Dress with Party-Themed Accessories like Invite, Balloon, Gift and More
Units sold2KB0DLCHQFFH
$24.84·★4.8·4.2K revsMonster High Scary Sweet Birthday Doll, Draculaura in Pink Party Dress with Themed Accessories Like Invite, Balloon, Gift, Fan and More
Units sold1KB0CPKXVTPM
$44.95·★4.8·3.6K revsMonster High Wednesday Doll and Accessories, Wednesday Addams Collectible in Nevermore Academy Uniform with Thing and Backpack, Doll Stand
Units sold1KB0DLBRTSZZ
$12.01·★4.8·4.2K revsMonster High Scary Sweet Birthday Doll, Frankie Stein in Black Party Dress with Themed Accessories Like Invite, Balloon, Toy, Lipstick and More
Units sold1KB0CMG7Q5FC
$26.99·★4.8·17.7K revsMonster High Spectra Vondergeist Doll | Ghost in Purple Clothes, Includes Pet Ferret Rhuen, 7 Accessories like Backpack, Tablet, Snacks and More (Amazon Exclusive)
Units sold800B0FDH4G8TV
$24.84·★4.8·620 revsMonster High Doll, Draculaura in Pink Bow Dress and Black Cardigan with Pet Bat Count Fabulous and 7 Accessories Like Ramen, Lipstick and Purse
Units sold700B0CMGQK5D7
$26.18·★4.8·17.6K revsMonster High Venus McFlytrap Doll with Plant Monster Pet Cat Chewlian and Accessories Like Backpack, Notebook, Snacks and More
Units sold700B0G8XVSSMT
$16.19·★3.9·42 revsMonster High Buried Secrets Dolls and Accessories, Concert Lurks Theme with Mystery Doll and 5 Unboxing Surprises (Characters May Vary)
Units sold600B0D7PV2K6D
$17.39·★4.8·1.9K revsMonster High Jinafire Long Doll with Pet Dog | Dragon Doll with Pet Puppy Cloudy Yun Yun, 7 Accessories like Sketch Pad, Yogurt Drink, Backpack and More (Amazon Exclusive)
Units sold600
Fuggler
1 ASIN in Top 10
10.6%
Units
1K
Revenue
$27.2K
Avg. price
$24.97
B0G21SXPBX
$24.97·★4.8·151 revsFuggler Bouquets: 2x9 Inch + 1x3.5 Inch Plush Set (Munch Munch, Reek-o, Munch-o) by ZURU, Funny Ugly Monster Designs, Unique Gift for Collectors
Units sold1K
Trending Draculaura Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DLCHQFFH booked 1K units at $24.84, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DLCHQFFH
Monster High Scary Sweet Birthday Doll, Draculaura in Pink Party Dress with Themed Accessories Like Invite, Balloon, Gift, Fan and More
Price
$24.84
Rating
4.8
Reviews
4.2K
Latest month sales
B0G8XVSSMT
Monster High Buried Secrets Dolls and Accessories, Concert Lurks Theme with Mystery Doll and 5 Unboxing Surprises (Characters May Vary)
Price
$16.19
Rating
3.9
Reviews
42
Latest month sales
B0D7PV2K6D
Monster High Jinafire Long Doll with Pet Dog | Dragon Doll with Pet Puppy Cloudy Yun Yun, 7 Accessories like Sketch Pad, Yogurt Drink, Backpack and More (Amazon Exclusive)
Unlock to view ASIN details and product titles
Price
$17.39
Rating
4.8
Reviews
1.9K
Latest month sales
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