Monster High Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Monster High sales on Amazon US totaled 21,350 units in July 2026 (▼ 19.1% vs. the prior month), generating an estimated $672,213 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.7% of unit volume and 42.7% of revenue, while a typical listing is priced at $43.78. The keyword itself pulled 506,607 Amazon queries over the same period (▼ 1.5% MoM).
Zooming out to the 12-month window ending July 2026, the monster high Top 50 moved 264,000 units and $9,194,403 in cumulative sales — an average of 22,000 units and $766,200 per month. Monthly throughput topped out at 68,050 units in December 2025 and dipped to 6,750 in May 2026, leaving the latest reading 94.1% higher than August 2025.
Monster High Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
21.4K
▼ 19.1% MoM
Monthly Revenue 2026/07
$672.2K
▼ 28.8% MoM
Top 10 Market Share 2026/07
55.7%
Monster High Market Share & Sales Concentration on Amazon US — July 2026
The most-sold monster high listing on Amazon US in July 2026 is ASIN B0G43TFK86 (Brand: Monster High), which sold 2,000 units at $26.99 apiece — equal to 9.4% of every unit tracked in this report.
The Top 10 ASINs account for 11,900 units and $287,333 in July 2026 — 55.7% of unit volume and 42.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Monster High' on Amazon
July 2026
Top 5 Volume Share breakdown
B0G43TFK86
Monster High Doll, Moonspell Magic Claire de Luna | Clairvoyant Witch in Blue Clothes with Cauldron Surprise & Accessories like Crystal Ball, Hat & Spellbook
2K
vs. prior month
$54.9K
latest month
12-month trend
B0G43P5JG8
Monster High Doll, Moonspell Magic Carina Song | Love Witch in Pink Dress with Cauldron Surprise & Accessories like Mirror, Hat & Spellbook
2K
vs. prior month
$55.7K
latest month
12-month trend
B0DLC8JQLY
Monster High Scary Sweet Birthday Cupid Asteria Doll | Doll in Pink and Red Party Dress with Party-Themed Accessories like Invite, Balloon, Gift and More
2K
▲ 100.0%vs. prior month
$24K
latest month
12-month trend
B0G43YKFL4
Monster High Doll, Moonspell Magic Willow Thorne | Nature Witch in Green Top and Printed Pants with Cauldron Surprise & Accessories like Herb Jar, Hat & Spellbook
1K
vs. prior month
$27.5K
latest month
12-month trend
B0DLCHQFFH
Monster High Scary Sweet Birthday Doll, Draculaura in Pink Party Dress with Themed Accessories Like Invite, Balloon, Gift, Fan and More
1K
▲ 150.0%vs. prior month
$23.4K
latest month
12-month trend
B0CPKXVTPM
Monster High Wednesday Doll and Accessories, Wednesday Addams Collectible in Nevermore Academy Uniform with Thing and Backpack, Doll Stand
1K
▲ 0.0%vs. prior month
$29.9K
latest month
12-month trend
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Trending Monster High Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F96LCM84 leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0G27W9XKV close behind at ▲ 400.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F96LCM84
Monster High Skulltimate Secrets Draculaura Doll | Destination: Gore-geous Oasis Vampire Doll and Accessories Set with Suitcase and 19+ Surprises like Clothes
Price
$29.99
Rating
4.8
Reviews
1.6K
Latest month sales
B0G27W9XKV
Monster High Self-Scare Secrets Cleo De Nile Doll and Accessories Set with 13 Realistic Surprises Like Pottery Set and Makeup
Price
$21.59
Rating
4.7
Reviews
100
Latest month sales
B0DMWD5YNY
Monster High Boo-tique Hotel Doll House, Foldable Playset with Spooky Surprises in Every Room and 13+ Pieces Including Furniture and Accessories
Unlock to view ASIN details and product titles
Price
$55.11
Rating
4.8
Reviews
425
Latest month sales
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