Rainbow High Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rainbow High sales on Amazon US totaled 5,300 units in July 2026 (▼ 3.4% vs. the prior month), generating an estimated $103,400 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.8% of unit volume and 50.9% of revenue, while a typical listing is priced at $21.53. The keyword itself pulled 14,654 Amazon queries over the same period (▼ 17.1% MoM).
Zooming out to the 12-month window ending July 2026, the rainbow high Top 50 moved 90,150 units and $1,659,007 in cumulative sales — an average of 7,513 units and $138,251 per month. Monthly throughput topped out at 26,350 units in December 2025 and dipped to 1,700 in May 2026, leaving the latest reading 53.6% higher than August 2025.
Rainbow High Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
5.3K
▼ 3.4% MoM
Monthly Revenue 2026/07
$103.4K
▼ 18.2% MoM
Top 10 Market Share 2026/07
52.8%
Rainbow High Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rainbow high listing on Amazon US in July 2026 is ASIN B0GCC5P4QD (Brand: Rainbow High), which sold 400 units at $16.99 apiece — equal to 7.5% of every unit tracked in this report.
The Top 10 ASINs account for 2,800 units and $52,596 in July 2026 — 52.8% of unit volume and 50.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rainbow High' on Amazon
July 2026
Is 52.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GCC5P4QD
Rainbow High My Fashion Style Violet, Purple 11" Fashion Doll with Statement Outfit, Stylish Handbag, Great Toy Gift for Girls Kids Ages 4-12 Years
400
vs. prior month
$6.8K
latest month
12-month trend
B0DLZHKT1M
Rainbow High Littles Rainbow Fantasy Fairies + Pet – Opal, Rainbow 5.5" Posable Small Doll & Fantasy Owl Pet with Interchangeable Fairy Wings, Kids Gift 4+
400
▲ 100.0%vs. prior month
$3.7K
latest month
12-month trend
B0GC8SVTF4
Rainbow High My Fashion Style Skyler, Blue 11" Fashion Doll with Statement Outfit, Stylish Handbag, Great Toy Gift for Girls Kids Ages 4-12 Years
300
vs. prior month
$5.1K
latest month
12-month trend
B0CG7KY1H3
Rainbow High Amaya, Rainbow with Slime Kit & Pet, 11" Shimmer Posable Fashion Doll with DIY Sparkle Slime, Magical Yeti Pet, Fun Play Accessories, Great Toy Gift for Girls Kids Ages 4-12 Years
300
▲ 50.0%vs. prior month
$7.3K
latest month
12-month trend
B0GCCGY9KK
Rainbow High Pretty in Paris Fashion - Bella Parker (Pink), Rainbow 11" Fashion Doll with Outfit, Stylish Handbag, Girls Toy Gift for Kids Ages 4-12 Years
300
vs. prior month
$8.4K
latest month
12-month trend
B0FGXZ16PG
Rainbow High Be Dazzling Fashion Dolls- Vivienne Rouge (Red) with Bedazzler Tool and Sparkle Gems
300
▼ 25.0%vs. prior month
$5.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Rainbow High Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DLZ4K77X leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0DLZHKT1M close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DLZ4K77X
Rainbow High Littles Rainbow Fantasy Fairies + Pet – Astrid, Rainbow 5.5" Posable Small Doll & Fantasy Butterfly Pet with Interchangeable Fairy Wings, Kids Gift 4+
Price
$12.99
Rating
4.8
Reviews
192
Latest month sales
B0DLZHKT1M
Rainbow High Littles Rainbow Fantasy Fairies + Pet – Opal, Rainbow 5.5" Posable Small Doll & Fantasy Owl Pet with Interchangeable Fairy Wings, Kids Gift 4+
Price
$11.99
Rating
4.8
Reviews
216
Latest month sales
B0DLZ4NSFX
Rainbow High Rainbow Shimmers with Slime – Skyler, Blue 11” Fashion Doll, Create a Rainbow Doll, Slime Kit, Pet Bunny, Kids Gift 4+
Unlock to view ASIN details and product titles
Price
$19.59
Rating
4.6
Reviews
211
Latest month sales
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