Dr. Dent Purple Mouthwash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dr. Dent Purple Mouthwash sales on Amazon US totaled 341,800 units in July 2026 (▲ 2.2% vs. the prior month), generating an estimated $4,904,346 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.5% of unit volume and 62.2% of revenue, while a typical listing is priced at $15.20. The keyword itself pulled 4,327 Amazon queries over the same period (▼ 39.6% MoM).
Zooming out to the 12-month window ending July 2026, the dr. dent purple mouthwash Top 50 moved 3,574,400 units and $50,228,123 in cumulative sales — an average of 297,867 units and $4,185,677 per month. Monthly throughput topped out at 341,800 units in July 2026 and dipped to 202,400 in May 2026, leaving the latest reading 25.0% higher than August 2025.
Dr. Dent Purple Mouthwash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
341.8K
▲ 2.2% MoM
Monthly Revenue 2026/07
$4.9M
▲ 4.5% MoM
Top 10 Market Share 2026/07
58.5%
Dr. Dent Purple Mouthwash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dr. dent purple mouthwash listing on Amazon US in July 2026 is ASIN B0758F8KDC (Brand: TheraBreath), which sold 50,000 units at $16.97 apiece — equal to 14.6% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $3,051,600 in July 2026 — 58.5% of unit volume and 62.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dr. Dent Purple Mouthwash' on Amazon
July 2026
Is 58.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
50K
▲ 400.0%vs. prior month
$843K
latest month
12-month trend
B0D1W289B2
Davids Nano Hydroxyapatite Toothpaste Sensitive + Whitening Peppermint 4oz | Fluoride Free | Remineralizing | Enamel Health | Antiplaque | SLS Free | Made in USA | Recyclable Metal Tube | EWG Verified
30K
▼ 25.0%vs. prior month
$298.5K
latest month
12-month trend
B0GC1X785H
Hismile iD Stain Whitening Mouthwash, Gunk Removing Mouthwash for Fresh Breath, Hydrogen Peroxide Mouthwash to Promote Whiter Teeth, Peroxide Rinse with Essential Oils 237ml
30K
▲ 0.0%vs. prior month
$539.1K
latest month
12-month trend
B01L4ND4O0
ACT Restoring Zero Alcohol Fluoride Mouthwash 33.8 fl. oz. Strengthens Tooth Enamel, Mint Burst
20K
▲ 100.0%vs. prior month
$131K
latest month
12-month trend
B0GNND9PTV
DRDENT Purple Teeth Whitening Strips - Safe for Enamel - Non Sensitive Teeth Whitening - Whitening Without Any Harm
20K
▲ 0.0%vs. prior month
$480.8K
latest month
12-month trend
B0GYWJ7KCR
DR.DENT Purple Mouthwash for Teeth Whitening - Color Correcting Mouthwash Sachets - Peroxide Free, Alcohol Free - Freshens Breath, Supports Gum Health - Vegan, Mint Flavor (20 pc)
10K
▼ 50.0%vs. prior month
$186.2K
latest month
12-month trend
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Best Dr. Dent Purple Mouthwash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TheraBreath is the best-performing dr. dent purple mouthwash brand in July 2026, moving 50,000 units across 1 ASIN for 25.0% of Top 10 volume. Davids follows with 30,000 units (15.0%), ahead of HISMILE on 30,000 units (15.0%).
Volume is spread across 9 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.95 to $17.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TheraBreath
1 ASIN in Top 10
25.0%
Units
50K
Revenue
$843K
Avg. price
$16.97
B0758F8KDC
$16.97·★4.7·33.8K revsTheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Units sold50K
Davids
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$298.5K
Avg. price
$9.95
B0D1W289B2
$9.95·★4.4·22.1K revsDavids Nano Hydroxyapatite Toothpaste Sensitive + Whitening Peppermint 4oz | Fluoride Free | Remineralizing | Enamel Health | Antiplaque | SLS Free | Made in USA | Recyclable Metal Tube | EWG Verified
Units sold30K
HISMILE
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$539.1K
Avg. price
$17.97
B0GC1X785H
$17.97·★4.3·4.1K revsHismile iD Stain Whitening Mouthwash, Gunk Removing Mouthwash for Fresh Breath, Hydrogen Peroxide Mouthwash to Promote Whiter Teeth, Peroxide Rinse with Essential Oils 237ml
Units sold30K
Trending Dr. Dent Purple Mouthwash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0758F8KDC leads positive momentum with ▲ 400.0% MoM growth on 50K units, with B01L4ND4O0 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Price
$16.97
Rating
4.7
Reviews
33.8K
Latest month sales
B01L4ND4O0
ACT Restoring Zero Alcohol Fluoride Mouthwash 33.8 fl. oz. Strengthens Tooth Enamel, Mint Burst
Price
$6.54
Rating
4.7
Reviews
13.2K
Latest month sales
B0DJMZ6LSX
GuruNanda Fresh Breath Mouthwash – 12-Hour Fresh Breath & Helps Fight Bad Breath – ADA Accepted, Alcohol & Fluoride-Free Oral Rinse, Wild Mint - 16 oz, Pack of 2
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.6
Reviews
5.2K
Latest month sales
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