Dphue Gloss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

L'Oreal Paris is the best-performing dphue gloss brand in July 2026, moving 13,000 units across 2 ASINs for 32.5% of Top 10 volume. COLOR WOW follows with 7,000 units (17.5%), ahead of KERACOLOR on 6,000 units (15.0%).

With 8 brands splitting the Top 10 and 65.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.45 to $26.00, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GWK8PWKV booked 4K units at $34.00. On the growth side, B0F85W9WZN leads positive momentum with ▲ 66.7% MoM growth on 1K units, with B0F2L82NDQ close behind at ▲ 50.0% MoM on 600 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.