Dr Bronners Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dr Bronners sales on Amazon US totaled 550,600 units in July 2026 (▼ 5.6% vs. the prior month), generating an estimated $7,939,886 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.9% of unit volume and 68.8% of revenue, while a typical listing is priced at $21.71. The keyword itself pulled 29,940 Amazon queries over the same period (▼ 3.1% MoM).
Zooming out to the 12-month window ending July 2026, the dr bronners Top 50 moved 5,611,700 units and $81,095,706 in cumulative sales — an average of 467,642 units and $6,757,975 per month. Monthly throughput topped out at 583,300 units in June 2026 and dipped to 294,700 in May 2026, leaving the latest reading 23.6% higher than August 2025.
Dr Bronners Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
550.6K
▼ 5.6% MoM
Monthly Revenue 2026/07
$7.9M
▼ 4.4% MoM
Top 10 Market Share 2026/07
79.9%
Dr Bronners Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dr bronners listing on Amazon US in July 2026 is ASIN B00IRKRK9O (Brand: TheraBreath), which sold 100,000 units at $14.97 apiece — equal to 18.2% of every unit tracked in this report.
The Top 10 ASINs account for 440,000 units and $5,466,100 in July 2026 — 79.9% of unit volume and 68.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dr Bronners' on Amazon
July 2026
Is 79.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00IRKRK9O
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B00028EYJ8
Dr. Bronner's Peppermint Pure-Castile Liquid Soap, Hand Soap, 32 oz | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
20K
▼ 33.3%vs. prior month
$340K
latest month
12-month trend
B000HJZS10
Dr. Bronner's Peppermint Pure-Castile Liquid Soap, Body Wash, 8 oz | 18-in-1 Uses: Body Wash & Hand Soap, Shampoo, Face, Laundry, Floors, Car, Pets & More, Fair Trade & Organic Oils, Travel Size
10K
▲ 0.0%vs. prior month
$98.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dr Bronners Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing dr bronners brand in July 2026, moving 170,000 units across 2 ASINs for 38.6% of Top 10 volume. TheraBreath follows with 100,000 units (22.7%), ahead of Boka on 100,000 units (22.7%).
With 4 brands splitting the Top 10 and 84.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.88 to $14.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
2 ASINs in Top 10
38.6%
Units
170K
Revenue
$1.9M
Avg. price
$10.98
B00MEDOY2G
$10.99·★4.8·86.1K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100KB09DDD6YGJ
$10.97·★4.8·6.6K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70K
TheraBreath
1 ASIN in Top 10
22.7%
Units
100K
Revenue
$1.5M
Avg. price
$14.97
B00IRKRK9O
$14.97·★4.8·53.7K revsTheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
Units sold100K
Boka
1 ASIN in Top 10
22.7%
Units
100K
Revenue
$1.1M
Avg. price
$9.88
B083JHCCV2
$9.88·★4.5·61K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100K
Trending Dr Bronners Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01LZQZ36F leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B099C2GTPY close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01LZQZ36F
Dr. Bronner’s All-One Toothpaste – Peppermint, 5 oz, 1-Pack – Fluoride-Free Toothpaste for Adults, SLS-Free, 70% Organic & Natural Ingredients, Vegan, Helps Freshen Breath, Reduce Plaque, Whiten Teeth
Price
$9.99
Rating
4.3
Reviews
4.3K
Latest month sales
B099C2GTPY
Dr. Bronner's Sal Suds Biodegradable Cleaner (16 Ounce, 2-Pack) – All Purpose Pine Mop Detergent for Floors, Laundry & Dishes, Multi Surface Concentrate, Heavy-Duty Degreaser
Price
$22.49
Rating
4.8
Reviews
9.9K
Latest month sales
B0000533G8
Dr. Bronner's Peppermint Pure-Castile Liquid Soap, Body Wash, 16 oz | 18-in-1 Uses: Body Wash & Hand Soap, Shampoo, Face, Laundry, Floors, Car, Pets & More, Fair Trade & Organic Oils, Travel Size
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.8
Reviews
71.3K
Latest month sales
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