Dr Bronners Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dr Bronners sales on Amazon US totaled 478,600 units in July 2026 (▼ 2.4% vs. the prior month), generating an estimated $7,072,686 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.2% of unit volume and 67.7% of revenue, while a typical listing is priced at $21.17. The keyword itself pulled 30,454 Amazon queries over the same period (▼ 3.1% MoM).
Zooming out to the 12-month window ending July 2026, the dr bronners Top 50 moved 5,048,450 units and $74,726,576 in cumulative sales — an average of 420,704 units and $6,227,215 per month. Monthly throughput topped out at 490,300 units in June 2026 and dipped to 274,400 in May 2026, leaving the latest reading 14.8% higher than August 2025.
Dr Bronners Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
478.6K
▼ 2.4% MoM
Monthly Revenue 2026/07
$7.1M
▼ 2.8% MoM
Top 10 Market Share 2026/07
79.2%
Dr Bronners Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dr bronners listing on Amazon US in July 2026 is ASIN B00IRKRK9O (Brand: TheraBreath), which sold 100,000 units at $14.97 apiece — equal to 20.9% of every unit tracked in this report.
The Top 10 ASINs account for 379,000 units and $4,786,310 in July 2026 — 79.2% of unit volume and 67.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dr Bronners' on Amazon
July 2026
Is 79.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00IRKRK9O
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B00028EYJ8
Dr. Bronner's Peppermint Pure-Castile Liquid Soap, Hand Soap, 32 oz | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
20K
▼ 33.3%vs. prior month
$340K
latest month
12-month trend
B000HJZS10
Dr. Bronner's Peppermint Pure-Castile Liquid Soap, Body Wash, 8 oz | 18-in-1 Uses: Body Wash & Hand Soap, Shampoo, Face, Laundry, Floors, Car, Pets & More, Fair Trade & Organic Oils, Travel Size
10K
▲ 0.0%vs. prior month
$98.3K
latest month
12-month trend
B000HK1ON0
Dr. Bronner's Pure-Castile Liquid Soap, Made with Organic Oils, 18-in-1 Uses: Face, Body, Hair, Laundry, Pets and Dishes, Concentrated, Vegan, Non-GMO, Lavender, 32 Oz | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
10K
▲ 0.0%vs. prior month
$171.1K
latest month
12-month trend
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Best Dr Bronners Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TheraBreath is the best-performing dr bronners brand in July 2026, moving 100,000 units across 1 ASIN for 26.4% of Top 10 volume. Dove follows with 100,000 units (26.4%), ahead of Boka on 100,000 units (26.4%).
With 4 brands splitting the Top 10 and 79.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.97 to $14.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TheraBreath
1 ASIN in Top 10
26.4%
Units
100K
Revenue
$1.5M
Avg. price
$14.97
B00IRKRK9O
$14.97·★4.8·53.7K revsTheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
Units sold100K
Dove
1 ASIN in Top 10
26.4%
Units
100K
Revenue
$1.1M
Avg. price
$10.97
B00MEDOY2G
$10.97·★4.8·86.1K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100K
Boka
1 ASIN in Top 10
26.4%
Units
100K
Revenue
$1.1M
Avg. price
$11.62
B083JHCCV2
$11.62·★4.5·60.9K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100K
Trending Dr Bronners Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000HJXQ9G booked 9K units at $9.99, with ▲ 12.5% MoM change. On the growth side, B01LZQZ36F leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B099C2GTPY close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000HJXQ9G
Dr. Bronner's Baby Unscented Pure-Castile Liquid Soap, No Fragrance, 8 oz | Body Wash, Gentle on Sensitive Skin, 18-in-1 Uses: Hands, Face, Hair, Laundry, Pets & More - Fair Trade & Organic Ingredients
Price
$9.99
Rating
4.7
Reviews
40.7K
Latest month sales
B01LZQZ36F
Dr. Bronner’s All-One Toothpaste – Peppermint, 5 oz, 1-Pack – Fluoride-Free Toothpaste for Adults, SLS-Free, 70% Organic & Natural Ingredients, Vegan, Helps Freshen Breath, Reduce Plaque, Whiten Teeth
Price
$9.99
Rating
4.3
Reviews
4.3K
Latest month sales
B099C2GTPY
Dr. Bronner's Sal Suds Biodegradable Cleaner (16 Ounce, 2-Pack) – All Purpose Pine Mop Detergent for Floors, Laundry & Dishes, Multi Surface Concentrate, Heavy-Duty Degreaser
Unlock to view ASIN details and product titles
Price
$22.49
Rating
4.8
Reviews
9.9K
Latest month sales
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