Dove Sensitive Skin Bar Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dove Sensitive Skin Bar Soap sales on Amazon US totaled 512,000 units in July 2026 (▼ 22.7% vs. the prior month), generating an estimated $6,557,100 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.6% of unit volume and 61.5% of revenue, while a typical listing is priced at $12.28. The keyword itself pulled 80,845 Amazon queries over the same period (▲ 8.3% MoM).
Zooming out to the 12-month window ending July 2026, the dove sensitive skin bar soap Top 50 moved 5,212,300 units and $64,755,223 in cumulative sales — an average of 434,358 units and $5,396,269 per month. Monthly throughput topped out at 662,000 units in June 2026 and dipped to 290,500 in May 2026, leaving the latest reading 44.2% higher than August 2025.
Dove Sensitive Skin Bar Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
512K
▼ 22.7% MoM
Monthly Revenue 2026/07
$6.6M
▼ 17.2% MoM
Top 10 Market Share 2026/07
58.6%
Dove Sensitive Skin Bar Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dove sensitive skin bar soap listing on Amazon US in July 2026 is ASIN B001ET7IQK (Brand: Dove), which sold 70,000 units at $12.97 apiece — equal to 13.7% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $4,035,200 in July 2026 — 58.6% of unit volume and 61.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dove Sensitive Skin Bar Soap' on Amazon
July 2026
Is 58.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B00SK71SAG
Dove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Hypoallergenic body wash with MicroMoisture technology for 24-hour hydration and soft skin
60K
▼ 40.0%vs. prior month
$658.2K
latest month
12-month trend
B00I69SEK0
Dove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
50K
▼ 37.5%vs. prior month
$648.5K
latest month
12-month trend
B002TSA90M
DOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
20K
▲ 0.0%vs. prior month
$259.6K
latest month
12-month trend
B002TSA93Y
Dove Shea Butter Beauty Bar Soap 8 Count, Cleanser, 3.75 oz I beauty bar | Moisturizing beauty bar with ¼ moisturizing cream and shea butter for soft, radiant skin
20K
▼ 33.3%vs. prior month
$259.4K
latest month
12-month trend
B08TLGQW7Q
Dove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
20K
▲ 0.0%vs. prior month
$233.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dove Sensitive Skin Bar Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing dove sensitive skin bar soap brand in July 2026, moving 270,000 units across 8 ASINs for 90.0% of Top 10 volume. DOVE MEN + CARE follows with 20,000 units (6.7%), ahead of Mirai on 10,000 units (3.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.97 to $17.03, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
8 ASINs in Top 10
90.0%
Units
270K
Revenue
$3.6M
Avg. price
$14.97
B001ET7IQK
$12.97·★4.8·18.2K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
Units sold70KB00SK71SAG
$10.97·★4.8·63.6K revsDove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Hypoallergenic body wash with MicroMoisture technology for 24-hour hydration and soft skin
Units sold60KB00I69SEK0
$12.97·★4.8·12.2K revsDove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
Units sold50KB002TSA93Y
$12.97·★4.8·30.9K revsDove Shea Butter Beauty Bar Soap 8 Count, Cleanser, 3.75 oz I beauty bar | Moisturizing beauty bar with ¼ moisturizing cream and shea butter for soft, radiant skin
Units sold20KB08TLGQW7Q
$11.00·★4.8·2.6K revsDove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Units sold20KB0007D8E1C
$12.97·★4.8·6.9K revsDove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
Units sold20KB0BVBYQGTW
$32.91·★4.8·63.6K revsDove Body Wash Sensitive Skin 30.6 oz Pump 3 Pack, Sulfate Free | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
Units sold20KB0026IJF96
$12.97·★4.8·2.8K revsDove Gentle Exfoliating Beauty Bar Soap , Renewing 8 Count 3.75 oz | For exfoliating care, Helps smooth dull skin, With plant-based cleansers, Sulfate-free
Units sold10K
DOVE MEN + CARE
1 ASIN in Top 10
6.7%
Units
20K
Revenue
$259.6K
Avg. price
$12.97
B002TSA90M
$12.97·★4.8·13.8K revsDOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
Units sold20K
Mirai
1 ASIN in Top 10
3.3%
Units
10K
Revenue
$167.1K
Avg. price
$17.03
B0DP37D91R
$17.03·★4.3·2.3K revsMirai Clinical Persimmon Soap for Old People Smell,Nonenal® Odor Eliminator | Japanese Persimmon Soap, Natural Body Odor Soap, Green Tea Extract, Deodorizing Bar for Men, Women, Gentle for All Skin Types
Units sold10K
Trending Dove Sensitive Skin Bar Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DP37D91R booked 10K units at $17.03, with ▲ 0.0% MoM change. On the growth side, B001O4FYXY leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DP37D91R
Mirai Clinical Persimmon Soap for Old People Smell,Nonenal® Odor Eliminator | Japanese Persimmon Soap, Natural Body Odor Soap, Green Tea Extract, Deodorizing Bar for Men, Women, Gentle for All Skin Types
Price
$17.03
Rating
4.3
Reviews
2.3K
Latest month sales
B0026IJF96
Dove Gentle Exfoliating Beauty Bar Soap , Renewing 8 Count 3.75 oz | For exfoliating care, Helps smooth dull skin, With plant-based cleansers, Sulfate-free
Price
$12.97
Rating
4.8
Reviews
2.8K
Latest month sales
B001O4FYXY
Dove Beauty Bar Soap, Original Pack (4 Soap Bars), 3.17 Oz Ea | Dermatologist-Recommended 3-in-1 Hand, Face & Body Soap for Women & Men with ¼ Moisturizing Cream for Lotion-Soft Skin
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.8
Reviews
3.2K
Latest month sales
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