Foaming Hand Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Foaming Hand Soap sales on Amazon US totaled 471,000 units in July 2026 (▼ 11.5% vs. the prior month), generating an estimated $4,675,030 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.8% of unit volume and 56.3% of revenue, while a typical listing is priced at $13.80. The keyword itself pulled 88,664 Amazon queries over the same period (▲ 18.0% MoM).
Zooming out to the 12-month window ending July 2026, the foaming hand soap Top 50 moved 4,625,450 units and $49,986,326 in cumulative sales — an average of 385,454 units and $4,165,527 per month. Monthly throughput topped out at 532,200 units in June 2026 and dipped to 262,200 in May 2026, leaving the latest reading 26.4% higher than August 2025.
Foaming Hand Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
471K
▼ 11.5% MoM
Monthly Revenue 2026/07
$4.7M
▼ 19.8% MoM
Top 10 Market Share 2026/07
65.8%
Foaming Hand Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold foaming hand soap listing on Amazon US in July 2026 is ASIN B001ET7IQK (Brand: Dove), which sold 70,000 units at $12.97 apiece — equal to 14.9% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 310,000 units and $2,630,600 in July 2026 — 65.8% of unit volume and 56.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Foaming Hand Soap' on Amazon
July 2026
Is 65.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B00F1U0YB4
Mrs. MEYER'S Clean Day, Hand Soap Refill, Lemon Verbena Scent, 33 Fl Oz
40K
▼ 20.0%vs. prior month
$163.2K
latest month
12-month trend
B07MFMWFYL
MRS. MEYER'S CLEAN DAY Hand Soap Refill, Rain Water Scent, 33 Fl Oz Bottle
40K
▼ 20.0%vs. prior month
$228.4K
latest month
12-month trend
B08BPY986S
Amazon Basics Original Fresh Liquid Hand Soap with Moisturizers, 7.5 Fl Oz (Pack of 6)
40K
▲ 0.0%vs. prior month
$223.6K
latest month
12-month trend
B079FV6PRH
Softsoap Liquid Hand Soap, Fresh Breeze - 7.5 Fl Oz (Pack of 6) | Paraben-Free, Phthalate-Free, Washes Away Germs, Bathroom Hand Soap, Kitchen Hand Soap, Daily Handwashing, Gentle on Hands
30K
▲ 50.0%vs. prior month
$215.7K
latest month
12-month trend
B07ZDHQQW1
Dial Antibacterial Defense Foaming Hand Soap Refill, Spring Water, 52 Fl Oz | With aloe vera, dermatologist-tested, gentle on skin, free from parabens and SLS and SLES, moisturizing formula
30K
▲ 0.0%vs. prior month
$299.4K
latest month
12-month trend
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Best Foaming Hand Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mrs. MEYER'S is the best-performing foaming hand soap brand in July 2026, moving 100,000 units across 3 ASINs for 32.3% of Top 10 volume. Dove follows with 70,000 units (22.6%), ahead of Dial on 50,000 units (16.1%).
With 6 brands splitting the Top 10 and 71.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.07 to $12.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mrs. MEYER'S
3 ASINs in Top 10
32.3%
Units
100K
Revenue
$572.8K
Avg. price
$10.37
B00F1U0YB4
$7.61·★4.7·53.1K revsMrs. MEYER'S Clean Day, Hand Soap Refill, Lemon Verbena Scent, 33 Fl Oz
Units sold40KB07MFMWFYL
$8.58·★4.7·53.1K revsMRS. MEYER'S CLEAN DAY Hand Soap Refill, Rain Water Scent, 33 Fl Oz Bottle
Units sold40KB00NU9MJYS
$14.91·★4.8·90.9K revsMRS. MEYER'S CLEAN DAY Hand Soap, Lemon Verbena Scent, 12.5 Fl Oz Bottle - 3 Pack | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
Units sold20K
Dove
1 ASIN in Top 10
22.6%
Units
70K
Revenue
$907.9K
Avg. price
$12.97
B001ET7IQK
$12.97·★4.8·18.2K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
Units sold70K
Dial
3 ASINs in Top 10
16.1%
Units
50K
Revenue
$501.8K
Avg. price
$10.07
B07ZDHQQW1
$9.98·★4.6·21.9K revsDial Antibacterial Defense Foaming Hand Soap Refill, Spring Water, 52 Fl Oz | With aloe vera, dermatologist-tested, gentle on skin, free from parabens and SLS and SLES, moisturizing formula
Units sold30KB07Z7XTQKZ
$10.35·★4.6·21.9K revsDial Antibacterial Defense Foaming Hand Soap + Aloe, Fresh Pear Scent, 52 Fl Oz Hand Soap Refill, Dermatologist-Tested, Gentle on Skin
Units sold10KB084MVWG1F
$9.88·★4.8·30.8K revsDial Antibacterial Defense Liquid Hand Soap + Aloe, Spring Water Scent, 11 Fl Oz (Pack of 4), Dermatologist-Tested Hand Wash, Gentle Formula
Units sold10K
Trending Foaming Hand Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0B3S3NGXB leads positive momentum with ▲ 900.0% MoM growth on 2K units, with B00289J6WE close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B3S3NGXB
J.R. Watkins Moisturizing Foam Hand Soap Dispenser 3 Pack, Lemon, 9 fl oz
Price
$10.44
Rating
4.6
Reviews
9.1K
Latest month sales
B00289J6WE
Dial Antibacterial Foaming Hand Wash, Soothing White Tea, 7.5 fl oz | Helps maintain soft hands, Gentle for frequent use, No parabens or phthalates, Dermatologist tested
Price
$10.35
Rating
4.8
Reviews
7.2K
Latest month sales
B0GT7JBC3D
Bath & Body Works Mahogany Teakwood Gentle & Clean Foaming Hand Soap - Germ-Cleansing Hand Soap with Gentle Cleansing & Conditioning Formula - Dermatologist Approved - Thoughtful Gift- 3-Pack | Gentle & Clean, Germ-Cleansing, Gentle Cleansing & Conditioning Formula, Dermatologist Approved, Thoughtful Gift
Unlock to view ASIN details and product titles
Price
$20.49
Rating
4.7
Reviews
418
Latest month sales
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