Dove Niacinamide Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dove Niacinamide sales on Amazon US totaled 681,000 units in July 2026 (▼ 28.6% vs. the prior month), generating an estimated $13,014,700 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.2% of unit volume and 68.0% of revenue, while a typical listing is priced at $16.38. The keyword itself pulled 20,466 Amazon queries over the same period (▼ 1.0% MoM).
Zooming out to the 12-month window ending July 2026, the dove niacinamide Top 50 moved 7,263,100 units and $138,501,871 in cumulative sales — an average of 605,258 units and $11,541,823 per month. Monthly throughput topped out at 954,000 units in June 2026 and dipped to 333,400 in August 2025, leaving the latest reading 104.3% higher than August 2025.
Dove Niacinamide Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
681K
▼ 28.6% MoM
Monthly Revenue 2026/07
$13M
▼ 30.1% MoM
Top 10 Market Share 2026/07
60.2%
Dove Niacinamide Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dove niacinamide listing on Amazon US in July 2026 is ASIN B0DG4WXBCF (Brand: MEDITHERAPY), which sold 100,000 units at $17.49 apiece — equal to 14.7% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 410,000 units and $8,853,300 in July 2026 — 60.2% of unit volume and 68.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dove Niacinamide' on Amazon
July 2026
Is 60.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DG4WXBCF
MEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B0DBF65JYY
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0FKGJYFC8
Dr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
50K
▼ 50.0%vs. prior month
$1.3M
latest month
12-month trend
B0D8W1YVBX
EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% & TXA | Brightening Vitamin C Serum for Face Glow with Hyaluronic Acid | Dark Spot & Uneven Tone Care | Korean Skincare, 1.01 fl oz
40K
▼ 60.0%vs. prior month
$839.6K
latest month
12-month trend
B0CLLV2T1P
ANUA Niacinamide 10 + TXA 4 Serum, Korean Skincare, 1.01 fl.oz | Dark Spot Care, Hyaluronic Acid, Tranexamic Acid, Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin
30K
▼ 57.1%vs. prior month
$628.2K
latest month
12-month trend
B0DC156Y5X
JIYU Toner Pads - Korean Skincare for Dark Spots, Wrinkles & Dull Skin - Hydrating Facial Treatment with Snail Mucin, Niacinamide, Peptides & Centella - 100 Count
30K
▼ 25.0%vs. prior month
$1.5M
latest month
12-month trend
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Best Dove Niacinamide Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MEDITHERAPY is the best-performing dove niacinamide brand in July 2026, moving 100,000 units across 1 ASIN for 24.4% of Top 10 volume. medicube follows with 70,000 units (17.1%), ahead of Dr.Althea on 50,000 units (12.2%).
Volume is spread across 10 brands, with the top three holding 53.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $17.49 to $27.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MEDITHERAPY
1 ASIN in Top 10
24.4%
Units
100K
Revenue
$2M
Avg. price
$17.49
B0DG4WXBCF
$17.49·★4.3·10.5K revsMEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
Units sold100K
medicube
1 ASIN in Top 10
17.1%
Units
70K
Revenue
$1.3M
Avg. price
$18.90
B0DBF65JYY
$18.90·★4.6·20.9K revsmedicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
Units sold70K
Dr.Althea
1 ASIN in Top 10
12.2%
Units
50K
Revenue
$1.3M
Avg. price
$27.00
B0FKGJYFC8
$27.00·★4.6·21.2K revsDr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
Units sold50K
Trending Dove Niacinamide Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08R994Q1L booked 20K units at $5.97, with ▲ 100.0% MoM change. On the growth side, B084PM4NFG leads positive momentum with ▲ 50.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08R994Q1L
Good Molecules Niacinamide Serum 10%, Pore & Texture Serum, 1 fl oz | 10% niacinamide serum to refine skin texture and minimize the look of pores. Non-comedogenic.
Price
$5.97
Rating
4.6
Reviews
11.5K
Latest month sales
B0DHKSF81K
celimax Pore+Dark Spot Brightening Cream, 1.18 fl.oz | Niacinamide, Tranexamic Acid, TXA Cream, Pore Minimizer, Hydrating, Dark Spot Remover for Face, Sensitive Skin
Price
$18.36
Rating
4.4
Reviews
3.2K
Latest month sales
B084PM4NFG
Dove Even Tone Antiperspirant Stick Peach Blossom & Rice Milk 3PK 2.6 oz | Peach Blossom & Rice Milk
Unlock to view ASIN details and product titles
Price
$16.39
Rating
4.6
Reviews
8.1K
Latest month sales
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