Thayers Witch Hazel Toner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Thayers Witch Hazel Toner sales on Amazon US totaled 395,100 units in July 2026 (▼ 24.0% vs. the prior month), generating an estimated $5,051,100 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.3% of unit volume and 56.0% of revenue, while a typical listing is priced at $13.82. The keyword itself pulled 42,816 Amazon queries over the same period (▲ 35.5% MoM).
Zooming out to the 12-month window ending July 2026, the thayers witch hazel toner Top 50 moved 4,748,850 units and $61,765,391 in cumulative sales — an average of 395,738 units and $5,147,116 per month. Monthly throughput topped out at 519,900 units in June 2026 and dipped to 247,300 in May 2026, leaving the latest reading 5.7% higher than August 2025.
Thayers Witch Hazel Toner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
395.1K
▼ 24.0% MoM
Monthly Revenue 2026/07
$5.1M
▼ 25.7% MoM
Top 10 Market Share 2026/07
63.3%
Thayers Witch Hazel Toner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold thayers witch hazel toner listing on Amazon US in July 2026 is ASIN B071914GGL (Brand: The Ordinary), which sold 100,000 units at $13.50 apiece — equal to 25.3% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $2,829,500 in July 2026 — 63.3% of unit volume and 56.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Thayers Witch Hazel Toner' on Amazon
July 2026
Is 63.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B071914GGL
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B09HH958QK
Amazon Basics Witch Hazel USP Astringent for Oily Skin, Relief from Irritation and Redness, Unscented, 16 Fluid Ounces (Previously Solimo)
30K
▲ 0.0%vs. prior month
$118.2K
latest month
12-month trend
B0BTRTWWKC
T.N. Dickinson's Witch Hazel Moisturizing Astringent | Alcohol Free | 16 Oz | Calms, Nourishes & Hydrates Skin; for Face & Body
30K
▲ 0.0%vs. prior month
$165.6K
latest month
12-month trend
B082G1PXB5
THAYERS Blemish Clearing Acne Pads, Salicylic Acid Acne Treatment for Face, Pore Reducing, Exfoliating, and Soothing Skincare, Witch Hazel Toner Pads, 60 Ct
20K
▼ 33.3%vs. prior month
$199.4K
latest month
12-month trend
B0CSDWS3HJ
BYOMA Hydrating Milky Toner | Dewy, Ultra Hydrating, Soothes Skin, Locks in Moisture, Reduces Redness, Barrier Repair
20K
▼ 50.0%vs. prior month
$299.8K
latest month
12-month trend
B09LKXR62L
CeraVe Hydrating Toner for Face Non-Alcoholic with Hyaluronic Acid, Niacinamide, and Ceramides for Sensitive Dry Skin, Fragrance-Free Non Comedogenic, Full Size, 6.8 Fl Oz | Skin Care Formula with Ceramides Gently Softens and Hydrates Dry, Sensitive Skin, Non-Alcoholic, Fragrance-Free
10K
▼ 50.0%vs. prior month
$108.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Thayers Witch Hazel Toner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing thayers witch hazel toner brand in July 2026, moving 100,000 units across 1 ASIN for 40.0% of Top 10 volume. Amazon Basics follows with 30,000 units (12.0%), ahead of T.N. Dickinson's on 30,000 units (12.0%).
With 9 brands splitting the Top 10 and 64.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.91 to $13.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
1 ASIN in Top 10
40.0%
Units
100K
Revenue
$1.4M
Avg. price
$13.50
B071914GGL
$13.50·★4.7·61.2K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold100K
Amazon Basics
1 ASIN in Top 10
12.0%
Units
30K
Revenue
$118.2K
Avg. price
$3.91
B09HH958QK
$3.91·★4.8·9.6K revsAmazon Basics Witch Hazel USP Astringent for Oily Skin, Relief from Irritation and Redness, Unscented, 16 Fluid Ounces (Previously Solimo)
Units sold30K
T.N. Dickinson's
1 ASIN in Top 10
12.0%
Units
30K
Revenue
$165.6K
Avg. price
$5.22
B0BTRTWWKC
$5.22·★4.8·8.8K revsT.N. Dickinson's Witch Hazel Moisturizing Astringent | Alcohol Free | 16 Oz | Calms, Nourishes & Hydrates Skin; for Face & Body
Units sold30K
Trending Thayers Witch Hazel Toner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08C2BLPD2 booked 10K units at $13.97, with ▲ 0.0% MoM change. On the growth side, B00016XJ4M leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B000S823S6 close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08C2BLPD2
Good Molecules Niacinamide Brightening Toner with Arbutin, 4 fl oz | Brightens and evens the look of skin tone, refines texture, and minimizes the look of pores.
Price
$13.97
Rating
4.6
Reviews
10.7K
Latest month sales
B00016XJ4M
THAYERS Facial Toner, Witch Hazel with Aloe Vera, Rose Petal, 12 Fl Oz
Price
$10.99
Rating
4.6
Reviews
22.1K
Latest month sales
B000S823S6
THAYERS Alcohol-Free, Hydrating Original Witch Hazel Facial Toner with Aloe Vera Formula, Vegan, Dermatologist Tested and Recommended, 12 Oz (Packaging May Vary)
Unlock to view ASIN details and product titles
Price
$8.67
Rating
4.7
Reviews
157.2K
Latest month sales
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