Cerave Hydrating Facial Cleanser Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cerave Hydrating Facial Cleanser sales on Amazon US totaled 1,099,000 units in July 2026 (▼ 21.8% vs. the prior month), generating an estimated $16,276,520 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.6% of unit volume and 59.8% of revenue, while a typical listing is priced at $13.42. The keyword itself pulled 97,331 Amazon queries over the same period (▲ 12.6% MoM).
Zooming out to the 12-month window ending July 2026, the cerave hydrating facial cleanser Top 50 moved 13,519,850 units and $194,598,808 in cumulative sales — an average of 1,126,654 units and $16,216,567 per month. Monthly throughput topped out at 1,406,000 units in June 2026 and dipped to 695,000 in May 2026, leaving the latest reading 0.0% higher than August 2025.
Cerave Hydrating Facial Cleanser Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 21.8% MoM
Monthly Revenue 2026/07
$16.3M
▼ 18.8% MoM
Top 10 Market Share 2026/07
54.6%
Cerave Hydrating Facial Cleanser Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cerave hydrating facial cleanser listing on Amazon US in July 2026 is ASIN B0B2RM68G2 (Brand: BIODANCE), which sold 100,000 units at $19.00 apiece — equal to 9.1% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 600,000 units and $9,739,400 in July 2026 — 54.6% of unit volume and 59.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cerave Hydrating Facial Cleanser' on Amazon
July 2026
Is 54.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B00QY1XZ4W
Vanicream Gentle Facial Cleaner with Pump Dispenser, 8 Fl Oz, Formulated without Common Irritants for Sensitive Skin, Removes Makeup, Dirt & Excess Oils, Non-Comedogenic, pH-Balanced Face Wash
80K
▼ 11.1%vs. prior month
$797.6K
latest month
12-month trend
B00TTD9BRC
CeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Hyaluronic Acid For Instant Hydration, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0BVV8BNYJ
Anua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B01N7T7JKJ
La Roche-Posay Toleriane Hydrating Gentle Facial Cleanser, with Niacinamide | Face cleanser with niacinamide & ceramides, safe for sensitive skin. Daily face wash for normal to dry skin, fragrance free.
60K
▼ 25.0%vs. prior month
$1.2M
latest month
12-month trend
B01MSSDEPK
CeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
60K
▲ 0.0%vs. prior month
$958.2K
latest month
12-month trend
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Best Cerave Hydrating Facial Cleanser Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing cerave hydrating facial cleanser brand in July 2026, moving 300,000 units across 6 ASINs for 50.0% of Top 10 volume. BIODANCE follows with 100,000 units (16.7%), ahead of Vanicream on 80,000 units (13.3%).
With 5 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $19.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
6 ASINs in Top 10
50.0%
Units
300K
Revenue
$5.1M
Avg. price
$16.08
B00TTD9BRC
$15.97·★4.7·147.8K revsCeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Hyaluronic Acid For Instant Hydration, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
Units sold70KB01MSSDEPK
$15.97·★4.7·113.6K revsCeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Units sold60KB07RK4HST7
$18.14·★4.7·150.2K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold60KB01N1LL62W
$15.97·★4.8·76.1K revsCeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Units sold50KB07RJ18VMF
$16.97·★4.8·28K revsCeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 19oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Units sold30KB07YLJPMC3
$13.49·★4.6·35.8K revsCeraVe Foaming Acne Cream Cleanser, Face Wash with 4% Benzoyl Peroxide, 5oz | Skin Care, Hyaluronic Acid, Niacinamide, Facial Cleanser, Acne Treatment For Face, Face Care, Gentle Cleanser, Ceramides
Units sold30K
BIODANCE
1 ASIN in Top 10
16.7%
Units
100K
Revenue
$1.8M
Avg. price
$19.00
B0B2RM68G2
$19.00·★4.5·45.6K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100K
Vanicream
1 ASIN in Top 10
13.3%
Units
80K
Revenue
$797.6K
Avg. price
$9.97
B00QY1XZ4W
$9.97·★4.7·35K revsVanicream Gentle Facial Cleaner with Pump Dispenser, 8 Fl Oz, Formulated without Common Irritants for Sensitive Skin, Removes Makeup, Dirt & Excess Oils, Non-Comedogenic, pH-Balanced Face Wash
Units sold80K
Trending Cerave Hydrating Facial Cleanser Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01N1LL62W booked 50K units at $15.97, with ▲ 25.0% MoM change. On the growth side, B0C7JJG6BB leads positive momentum with ▲ 100.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01N1LL62W
CeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Price
$15.97
Rating
4.8
Reviews
76.1K
Latest month sales
B07YLJPMC3
CeraVe Foaming Acne Cream Cleanser, Face Wash with 4% Benzoyl Peroxide, 5oz | Skin Care, Hyaluronic Acid, Niacinamide, Facial Cleanser, Acne Treatment For Face, Face Care, Gentle Cleanser, Ceramides
Price
$13.49
Rating
4.6
Reviews
35.8K
Latest month sales
B0C7JJG6BB
CeraVe Acne Control Cleanser, Face Wash with 2% Salicylic Acid, 16 oz | Skin Care with Niacinamide, Acne Face Wash, Acne Treatment For Face, Ceramides, Fragrance Free, Gentle, Oil Absorbing Clay
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.7
Reviews
23.3K
Latest month sales
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