Dog Chews Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dog Chews sales on Amazon US totaled 735,000 units in July 2026 (▼ 5.4% vs. the prior month), generating an estimated $14,565,120 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.8% of unit volume and 38.2% of revenue, while a typical listing is priced at $21.56. The keyword itself pulled 47,026 Amazon queries over the same period (▲ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the dog chews Top 50 moved 8,194,000 units and $166,837,930 in cumulative sales — an average of 682,833 units and $13,903,161 per month. Monthly throughput topped out at 777,000 units in June 2026 and dipped to 432,000 in May 2026, leaving the latest reading 17.0% higher than August 2025.
Dog Chews Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
735K
▼ 5.4% MoM
Monthly Revenue 2026/07
$14.6M
▼ 10.0% MoM
Top 10 Market Share 2026/07
40.8%
Dog Chews Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dog chews listing on Amazon US in July 2026 is ASIN B08P2D95G8 (Brand: Pur Luv), which sold 60,000 units at $14.99 apiece — equal to 8.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $5,562,400 in July 2026 — 40.8% of unit volume and 38.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dog Chews' on Amazon
July 2026
Is 40.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08P2D95G8
Pur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew | 3-ingredient jerky: whole-muscle chicken breast, 12g protein/treat; no dyes, fillers or artificial flavors
60K
▲ 20.0%vs. prior month
$718.8K
latest month
12-month trend
B006W6YHHI
Greenies Regular Dental Dog Treats, Original Chicken Flavor, 36 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 25-50 lbs, original chicken flavor
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B006HKA6II
Milk-Bone Soft & Chewy Dog Treats, 25 Oz. Canister | Made with real beef & filet mignon, tender dog treats, easy to chew, for dogs of all ages and sizes
30K
▲ 0.0%vs. prior month
$434.1K
latest month
12-month trend
B00CPDWT2M
Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers, Real Bacon, Made in USA, Medium | Durable, Super Chewer, Made in USA, Dog Bones, Long-Lasting, A Size for Every Dog, Keeps Them Busy
30K
▲ 0.0%vs. prior month
$327.3K
latest month
12-month trend
B00CU2CMOI
Pedigree Dentastix Large Breed Dental Dog Treats, Variety, 51 Count | Original, Beef & Fresh Flavors, triple action dental care, reduces tartar, cleans teeth, freshens breath, for dogs 40+ lbs
30K
▲ 0.0%vs. prior month
$719.4K
latest month
12-month trend
B07BVL8TQF
GOOD 'N' FUN Kabobs Long-Lasting Dog Treat Made With Real Protein, 24 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
30K
▲ 0.0%vs. prior month
$535.2K
latest month
12-month trend
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Best Dog Chews Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Greenies is the best-performing dog chews brand in July 2026, moving 80,000 units across 3 ASINs for 26.7% of Top 10 volume. Pur Luv follows with 60,000 units (20.0%), ahead of Milk-Bone on 50,000 units (16.7%).
With 7 brands splitting the Top 10 and 63.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.33 to $27.61, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Greenies
3 ASINs in Top 10
26.7%
Units
80K
Revenue
$2.4M
Avg. price
$27.61
B006W6YHHI
$33.12·★4.8·36.4K revsGreenies Regular Dental Dog Treats, Original Chicken Flavor, 36 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 25-50 lbs, original chicken flavor
Units sold40KB000KAHPZ8
$13.99·★4.8·75.4K revsGreenies Teenie Original Natural Dental Dog Treats, Chicken, 43 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 5-15 lbs, original chicken flavor
Units sold20KB006W6YHV4
$35.73·★4.8·24.3K revsGreenies Large Natural Dental Dog Treats, Original Flavor, 24 Count | Veterinarian-recommended, cleaner teeth after 28 days, clean to gumline, for dogs 50-100 lbs, original chicken flavor
Units sold20K
Pur Luv
1 ASIN in Top 10
20.0%
Units
60K
Revenue
$718.8K
Avg. price
$14.99
B08P2D95G8
$14.99·★4.6·13.5K revsPur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew | 3-ingredient jerky: whole-muscle chicken breast, 12g protein/treat; no dyes, fillers or artificial flavors
Units sold60K
Milk-Bone
2 ASINs in Top 10
16.7%
Units
50K
Revenue
$723.7K
Avg. price
$14.33
B006HKA6II
$14.18·★4.7·34.9K revsMilk-Bone Soft & Chewy Dog Treats, 25 Oz. Canister | Made with real beef & filet mignon, tender dog treats, easy to chew, for dogs of all ages and sizes
Units sold30KB002T27T4M
$14.48·★4.8·22.7K revsMilk-Bone Soft & Chewy Dog Training Treats, 25 oz Canister | Made with real chicken breast, soft dog treats for training and rewarding, 18% protein, fortified with vitamins and minerals
Units sold20K
Trending Dog Chews Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B002T27T4M booked 20K units at $14.48, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002T27T4M
Milk-Bone Soft & Chewy Dog Training Treats, 25 oz Canister | Made with real chicken breast, soft dog treats for training and rewarding, 18% protein, fortified with vitamins and minerals
Price
$14.48
Rating
4.8
Reviews
22.7K
Latest month sales
B006W6YHV4
Greenies Large Natural Dental Dog Treats, Original Flavor, 24 Count | Veterinarian-recommended, cleaner teeth after 28 days, clean to gumline, for dogs 50-100 lbs, original chicken flavor
Price
$35.73
Rating
4.8
Reviews
24.3K
Latest month sales
B0186R3OUG
Dentalife Purina Daily Dental Chews for Large Dogs, 18 ct Pouch | Chewy, ridged texture in a tasty chicken flavor, helps reduce tartar buildup and help freshen breath
Unlock to view ASIN details and product titles
Price
$7.94
Rating
4.7
Reviews
13.2K
Latest month sales
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