Disposable Hand Towels For Bathroom Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Disposable Hand Towels For Bathroom sales on Amazon US totaled 850,900 units in July 2026 (▼ 6.6% vs. the prior month), generating an estimated $21,126,741 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 85.8% of unit volume and 83.4% of revenue, while a typical listing is priced at $27.32. The keyword itself pulled 21,734 Amazon queries over the same period (▼ 3.0% MoM).
Zooming out to the 12-month window ending July 2026, the disposable hand towels for bathroom Top 50 moved 9,654,550 units and $225,210,013 in cumulative sales — an average of 804,546 units and $18,767,501 per month. Monthly throughput topped out at 910,900 units in June 2026 and dipped to 685,300 in May 2026, leaving the latest reading 17.9% higher than August 2025.
Disposable Hand Towels For Bathroom Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
850.9K
▼ 6.6% MoM
Monthly Revenue 2026/07
$21.1M
▼ 4.1% MoM
Top 10 Market Share 2026/07
85.8%
Disposable Hand Towels For Bathroom Market Share & Sales Concentration on Amazon US — July 2026
The most-sold disposable hand towels for bathroom listing on Amazon US in July 2026 is ASIN B079VP6DH5 (Brand: Bounty), which sold 100,000 units at $43.49 apiece — equal to 11.8% of every unit tracked in this report.
The Top 10 ASINs account for 730,000 units and $17,616,400 in July 2026 — 85.8% of unit volume and 83.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Disposable Hand Towels For Bathroom' on Amazon
July 2026
Is 85.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B079VP6DH5
Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
100K
▲ 0.0%vs. prior month
$4.5M
latest month
12-month trend
B07MHJFRBJ
Bounty Quick Size Paper Towels, White, 8 Family Rolls
100K
▲ 0.0%vs. prior month
$2.4M
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B09BWFX1L6
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B0DF8RSVJK
Scott Paper Towels, Choose-A-Sheet, 6 Double Rolls, 108 Sheets Per Roll
100K
▲ 0.0%vs. prior month
$684K
latest month
12-month trend
B0DQYP1L95
Bounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
100K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Disposable Hand Towels For Bathroom Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing disposable hand towels for bathroom brand in July 2026, moving 300,000 units across 3 ASINs for 41.1% of Top 10 volume. CLEAN SKIN CLUB follows with 130,000 units (17.8%), ahead of Amazon Basics on 100,000 units (13.7%).
With 7 brands splitting the Top 10 and 72.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.95 to $32.63, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
3 ASINs in Top 10
41.1%
Units
300K
Revenue
$10M
Avg. price
$32.63
B079VP6DH5
$43.49·★4.8·235.9K revsBounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
Units sold100KB07MHJFRBJ
$24.42·★4.8·235.9K revsBounty Quick Size Paper Towels, White, 8 Family Rolls
Units sold100KB0DQYP1L95
$29.99·★4.8·235.9K revsBounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
Units sold100K
CLEAN SKIN CLUB
2 ASINs in Top 10
17.8%
Units
130K
Revenue
$2.3M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100KB0F4GPMC2M
$17.95·★4.5·6.1K revsReduces Fine Lines and Wrinkles in 6 weeks or Less, CLEAN SKIN CLUB Healthy Aging Clean Towels® XL, Disposable Face Towels, XL - 1 Pack (50 count)
Units sold30K
Amazon Basics
1 ASIN in Top 10
13.7%
Units
100K
Revenue
$2M
Avg. price
$22.86
B09BWFX1L6
$22.86·★4.1·73.8K revsAmazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
Units sold100K
Trending Disposable Hand Towels For Bathroom Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B000JCPU54 leads positive momentum with ▲ 60.0% MoM growth on 8K units, with B0040ZOD04 close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000JCPU54
Genuine Joe Multifold Hand Towels, 9.5" x 9.10", 1-Ply, White, 250/Pack, 16 Count
Price
$30.68
Rating
4.7
Reviews
7.6K
Latest month sales
B0040ZOD04
Scott Professional Multifold Paper Towels, Bulk, 16 x 250 Sheets (01840) | Universal, Standard Tier, Absorbency Pockets, Compressed, Compatible with Universal Folded Towel Dispensers
Price
$41.99
Rating
4.4
Reviews
9.2K
Latest month sales
B07TXRKVS5
Amazon Basics FSC Certified Ultra Plus Universal Multifold Paper Towels, 2400 Count, 16 Pack of 150, White (Previouly AmazonCommercial)
Unlock to view ASIN details and product titles
Price
$37.59
Rating
4.5
Reviews
2.8K
Latest month sales
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