Paper Plate Holders Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paper Plate Holders sales on Amazon US totaled 186,250 units in July 2026 (▲ 4.8% vs. the prior month), generating an estimated $2,467,233 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 94.9% of unit volume and 92.7% of revenue, while a typical listing is priced at $18.17. The keyword itself pulled 27,710 Amazon queries over the same period (▼ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the paper plate holders Top 50 moved 1,690,400 units and $21,946,999 in cumulative sales — an average of 140,867 units and $1,828,917 per month. Monthly throughput topped out at 186,250 units in July 2026 and dipped to 89,850 in May 2026, leaving the latest reading 62.7% higher than August 2025.
Paper Plate Holders Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
186.3K
▲ 4.8% MoM
Monthly Revenue 2026/07
$2.5M
▲ 4.8% MoM
Top 10 Market Share 2026/07
94.9%
Paper Plate Holders Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paper plate holders listing on Amazon US in July 2026 is ASIN B074PY4Y8Y (Brand: Dixie), which sold 100,000 units at $14.48 apiece — equal to 53.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 176,800 units and $2,287,050 in July 2026 — 94.9% of unit volume and 92.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paper Plate Holders' on Amazon
July 2026
Is 94.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B074PY4Y8Y
Dixie Large Paper Plates, 10 Inch, 150 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
100K
▲ 11.1%vs. prior month
$1.4M
latest month
12-month trend
B0C2D1ZH9M
Amazon Basics Everyday Paper Plates, 8.62 Inch, Disposable, 200 Count, Packaging May Vary
60K
▲ 0.0%vs. prior month
$631.8K
latest month
12-month trend
B0BD94D15T
24 Pieces Transparent Clear Tablecloth Clips, Plastic Table Cloth Clips，Windproof Table Cover Holder Clamps，Table Cloth Holder for Home Wedding Party Christmas Outdoor Indoor Picnic Camping(Large)
6K
▼ 14.3%vs. prior month
$59.9K
latest month
12-month trend
B09ZHFSR2W
100 Pack 2lb Paper Food Trays, Heavy-Duty Paper Food Boat Disposable Serving Basket Tray for French Fries Nachos Snack Hot Dog Taco BBQ Popcorn Party Picnic Wedding Party (Brown)
3K
▼ 25.0%vs. prior month
$41.3K
latest month
12-month trend
B0CHJR9S6V
SAMEBUTECO Bamboo Wooden Dish Racks Plate Stand Holder Vertical Drainer Kitchen Cabinet Organizer for Dish, Pots, Lids, Bowls, Cups, and Cutting Boards and Books(2 Packs)
2K
▲ 100.0%vs. prior month
$20K
latest month
12-month trend
B0741XXT8W
Mind Reader Multi-purpose Storage Caddy with Handle, Desktop Organizer, Cutlery Holder, 4 Compartments, Metal Mesh, Black
2K
▲ 0.0%vs. prior month
$27.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Paper Plate Holders Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dixie is the best-performing paper plate holders brand in July 2026, moving 100,000 units across 1 ASIN for 56.6% of Top 10 volume. Amazon Basics follows with 60,000 units (33.9%), ahead of Sazoemao on 6,000 units (3.4%).
With 10 brands splitting the Top 10 and 93.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $14.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dixie
1 ASIN in Top 10
56.6%
Units
100K
Revenue
$1.4M
Avg. price
$14.48
B074PY4Y8Y
$14.48·★4.8·65.6K revsDixie Large Paper Plates, 10 Inch, 150 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
Units sold100K
Amazon Basics
1 ASIN in Top 10
33.9%
Units
60K
Revenue
$631.8K
Avg. price
$11.12
B0C2D1ZH9M
$11.12·★4.7·59K revsAmazon Basics Everyday Paper Plates, 8.62 Inch, Disposable, 200 Count, Packaging May Vary
Units sold60K
Sazoemao
1 ASIN in Top 10
3.4%
Units
6K
Revenue
$59.9K
Avg. price
$9.99
B0BD94D15T
$9.99·★4.1·1.6K revs24 Pieces Transparent Clear Tablecloth Clips, Plastic Table Cloth Clips，Windproof Table Cover Holder Clamps，Table Cloth Holder for Home Wedding Party Christmas Outdoor Indoor Picnic Camping(Large)
Units sold6K
Trending Paper Plate Holders Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08H6V34FS booked 800 units at $14.99, with ▲ 100.0% MoM change. On the growth side, B00094I1SA leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0FMRL8PCP close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08H6V34FS
Stock Your Home 10-Inch Bamboo Paper Plate Holder (4 Count) - Heavy Duty Wicker Reusable Natural Charger Plates
Price
$14.99
Rating
4.0
Reviews
4.2K
Latest month sales
B00094I1SA
Camco Pop-A-Plate Plastic Plate Dispenser - Measures 10.2" Diameter x 2.6" Tall - Holds 9" Paper Plates - Ideal for Compact Spaces, RVs and Trailers - Mounts Under Cabinets or Shelves - White (57001)
Price
$15.99
Rating
4.3
Reviews
7.1K
Latest month sales
B0FMRL8PCP
10 Pack 10.5'' Plastic Paper Plate Holders with Snap-in Grooves, 4 Colors Reusable Heavy Duty Paper Plate Holder for Picnic, Party, BBQ
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.6
Reviews
614
Latest month sales
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