Saran Wrap Plastic Wrap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Saran Wrap Plastic Wrap sales on Amazon US totaled 246,700 units in July 2026 (▲ 2.5% vs. the prior month), generating an estimated $2,572,114 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.9% of unit volume and 56.3% of revenue, while a typical listing is priced at $19.40. The keyword itself pulled 25,030 Amazon queries over the same period (▲ 6.5% MoM).
Zooming out to the 12-month window ending July 2026, the saran wrap plastic wrap Top 50 moved 2,529,250 units and $25,402,889 in cumulative sales — an average of 210,771 units and $2,116,907 per month. Monthly throughput topped out at 246,700 units in July 2026 and dipped to 116,700 in May 2026, leaving the latest reading 21.7% higher than August 2025.
Saran Wrap Plastic Wrap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
246.7K
▲ 2.5% MoM
Monthly Revenue 2026/07
$2.6M
▼ 0.5% MoM
Top 10 Market Share 2026/07
79.9%
Saran Wrap Plastic Wrap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold saran wrap plastic wrap listing on Amazon US in July 2026 is ASIN B00279LYL6 (Brand: Reynolds), which sold 40,000 units at $5.97 apiece — equal to 16.2% of every unit tracked in this report.
The Top 10 ASINs account for 197,000 units and $1,449,110 in July 2026 — 79.9% of unit volume and 56.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Saran Wrap Plastic Wrap' on Amazon
July 2026
Is 79.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00279LYL6
Reynolds Wrap Heavy Duty Aluminum Foil Roll, 12 Inch Wide, 50sq ft | Thick Heavy Duty Foil, Ideal For BBQ Meats, Food Pans, and Grilling, 12 Inch Wide Roll, Grill Safe, 16.6 yds x 12 in
40K
▲ 0.0%vs. prior month
$228K
latest month
12-month trend
B0014D0T9E
Reynolds Wrap Everyday Strength Aluminum Foil Roll, 12 Inch Wide, 200sq ft | 12 Inch Kitchen Foil Roll, Grill And Freezer Safe, Ideal For Foil Packets, Grilling, Home Cooking, 66.6 yds x 12 in
40K
▲ 0.0%vs. prior month
$554K
latest month
12-month trend
B005GPJCHQ
Reynolds Wrap Everyday Strength Aluminum Foil Roll, 12 Inch Wide, 30sq ft | 12 Inch Kitchen Foil Roll, Grill And Freezer Safe, Ideal For Foil Packets, Grilling, Home Cooking, 10 yds x 12 in
30K
▲ 0.0%vs. prior month
$110.7K
latest month
12-month trend
B0014D5NVS
Glad Press'N Seal Food Plastic Wrap, 70 Square Foot Roll (Package May Vary)
30K
▲ 50.0%vs. prior month
$66.3K
latest month
12-month trend
B07WD9PF7T
Reynolds Kitchens Clear Plastic Wrap, Built-In Slide Cutter, 225sq ft | Plastic Cling Wrap for Food Storage, Seals in Freshness, Clean Cut Every Time, Ideal For Leftovers, BPA-Free, 12 in x 225 ft
20K
▲ 0.0%vs. prior month
$89.8K
latest month
12-month trend
B09Z2LFBJC
Amazon Basics Plastic Wrap, 300 Sq Ft, Pack of 3, 100 Sq Ft Rolls, Packaging May Vary
10K
▲ 0.0%vs. prior month
$67.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Saran Wrap Plastic Wrap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Reynolds is the best-performing saran wrap plastic wrap brand in July 2026, moving 130,000 units across 4 ASINs for 66.0% of Top 10 volume. Glad follows with 30,000 units (15.2%), ahead of Amazon Basics on 19,000 units (9.6%).
With 6 brands splitting the Top 10 and 90.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.79 to $7.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Reynolds
4 ASINs in Top 10
66.0%
Units
130K
Revenue
$982.5K
Avg. price
$7.66
B00279LYL6
$5.97·★4.8·18.3K revsReynolds Wrap Heavy Duty Aluminum Foil Roll, 12 Inch Wide, 50sq ft | Thick Heavy Duty Foil, Ideal For BBQ Meats, Food Pans, and Grilling, 12 Inch Wide Roll, Grill Safe, 16.6 yds x 12 in
Units sold40KB0014D0T9E
$15.99·★4.8·40.1K revsReynolds Wrap Everyday Strength Aluminum Foil Roll, 12 Inch Wide, 200sq ft | 12 Inch Kitchen Foil Roll, Grill And Freezer Safe, Ideal For Foil Packets, Grilling, Home Cooking, 66.6 yds x 12 in
Units sold40KB005GPJCHQ
$3.49·★4.8·7.7K revsReynolds Wrap Everyday Strength Aluminum Foil Roll, 12 Inch Wide, 30sq ft | 12 Inch Kitchen Foil Roll, Grill And Freezer Safe, Ideal For Foil Packets, Grilling, Home Cooking, 10 yds x 12 in
Units sold30KB07WD9PF7T
$5.19·★4.8·14.6K revsReynolds Kitchens Clear Plastic Wrap, Built-In Slide Cutter, 225sq ft | Plastic Cling Wrap for Food Storage, Seals in Freshness, Clean Cut Every Time, Ideal For Leftovers, BPA-Free, 12 in x 225 ft
Units sold20K
Glad
1 ASIN in Top 10
15.2%
Units
30K
Revenue
$66.3K
Avg. price
$4.79
B0014D5NVS
$4.79·★4.7·30.4K revsGlad Press'N Seal Food Plastic Wrap, 70 Square Foot Roll (Package May Vary)
Units sold30K
Amazon Basics
2 ASINs in Top 10
9.6%
Units
19K
Revenue
$107.4K
Avg. price
$5.61
B09Z2LFBJC
$6.72·★4.4·5.2K revsAmazon Basics Plastic Wrap, 300 Sq Ft, Pack of 3, 100 Sq Ft Rolls, Packaging May Vary
Units sold10KB0CH92KWTG
$4.49·★4.4·5.2K revsAmazon Basics Plastic Food Wrap, BPA Free, Microwavable, 200 Sq Ft, Pack of 1
Units sold9K
Trending Saran Wrap Plastic Wrap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DP2P9G2S booked 4K units at $5.99, with ▲ 33.3% MoM change. On the growth side, B0C7VJX57W leads positive momentum with ▲ 900.0% MoM growth on 2K units, with B0G62P327D close behind at ▲ 900.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DP2P9G2S
Yuiicaov 6PCS Extra Large Cellophane Bags, 30x40 Inches Clear Cellophane Wrap for Gift Baskets, Jumbo Huge Packaging Clear Gift Bags 2.8 Mil Thick
Price
$5.99
Rating
4.7
Reviews
1K
Latest month sales
B0C7VJX57W
FugaCity FugaCity Shrink Wrap-1 Roll with Handles 15 inch W 1000ft L Heavy Duty Stretch Wrap,60 Gauge 500% Stretch Industrial Strength | Moving Supplies for Pallet Wrap, Furniture Wrapping Moving & Protection
Price
$16.99
Rating
4.4
Reviews
1.4K
Latest month sales
B0G62P327D
4 Pack Stretch Wrap for Moving, 5 Inch x 1000ft 80 Gauge, Heavy Duty Clear Plastic Wrap with Handles, Packing, Shipping, Pallet & Furniture Protection
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.8
Reviews
51
Latest month sales
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