Disposable Bath Towels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Disposable Bath Towels sales on Amazon US totaled 254,650 units in July 2026 (▼ 3.7% vs. the prior month), generating an estimated $4,466,489 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.0% of unit volume and 82.7% of revenue, while a typical listing is priced at $18.96. The keyword itself pulled 12,389 Amazon queries over the same period (▼ 35.8% MoM).
Zooming out to the 12-month window ending July 2026, the disposable bath towels Top 50 moved 2,782,000 units and $49,808,923 in cumulative sales — an average of 231,833 units and $4,150,744 per month. Monthly throughput topped out at 264,300 units in June 2026 and dipped to 168,300 in May 2026, leaving the latest reading 11.2% higher than August 2025.
Disposable Bath Towels Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
254.7K
▼ 3.7% MoM
Monthly Revenue 2026/07
$4.5M
▼ 1.8% MoM
Top 10 Market Share 2026/07
84.0%
Disposable Bath Towels Market Share & Sales Concentration on Amazon US — July 2026
The most-sold disposable bath towels listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 39.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 214,000 units and $3,695,070 in July 2026 — 84.0% of unit volume and 82.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Disposable Bath Towels' on Amazon
July 2026
Is 84.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B00BFUSDO4
Kleenex Disposable Paper Hand Towels, 6 Boxes, 60 Tissues per Box (360 Total Tissues), Packaging May Vary
50K
▲ 0.0%vs. prior month
$850.5K
latest month
12-month trend
B06XQ9NQPQ
Scrubzz Disposable Rinse Free Bathing Wipes - 25 Pack - All-in-1 Single Use Shower Wipes, Simply Dampen, Lather, and Dry Without Shampoo or Rinsing
20K
▲ 0.0%vs. prior month
$193K
latest month
12-month trend
B0BFVXFMZJ
Scrubzz Disposable No Rinse Bathing Wipes - 25 Pack - All-in-1 Single Use Shower Wipes, Simply Dampen, Lather, and Dry Without Shampoo or Rinsing (Lavender, 1-Pack)
10K
▲ 11.1%vs. prior month
$100.3K
latest month
12-month trend
B0DLLJNMW6
60 XL Shower Wipes - Body Wipes for Adults Bathing No Rinse for Women & Men | 6 Packs of 10 - Adult Wipes, 12"x8" XL Moist Bath Wipes - with Aloe and Vitamin E for Camping, Travel, Gym & Bedridden Care
10K
▲ 0.0%vs. prior month
$144.1K
latest month
12-month trend
B07KK4937F
Scrubzz Disposable No Rinse Bathing Wipes - All-in-1 Single Use Shower Wipes, Simply Dampen, Lather, and Dry Without Shampoo or Rinsing (Unscented, 2-Pack)
6K
▲ 20.0%vs. prior month
$105.4K
latest month
12-month trend
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Best Disposable Bath Towels Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing disposable bath towels brand in July 2026, moving 100,000 units across 1 ASIN for 46.7% of Top 10 volume. Kleenex follows with 50,000 units (23.4%), ahead of Scrubzz on 40,000 units (18.7%).
With 7 brands splitting the Top 10 and 88.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.42 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
1 ASIN in Top 10
46.7%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Kleenex
1 ASIN in Top 10
23.4%
Units
50K
Revenue
$850.5K
Avg. price
$17.69
B00BFUSDO4
$17.69·★4.8·28K revsKleenex Disposable Paper Hand Towels, 6 Boxes, 60 Tissues per Box (360 Total Tissues), Packaging May Vary
Units sold50K
Scrubzz
4 ASINs in Top 10
18.7%
Units
40K
Revenue
$515.7K
Avg. price
$16.42
B06XQ9NQPQ
$9.99·★4.7·49.9K revsScrubzz Disposable Rinse Free Bathing Wipes - 25 Pack - All-in-1 Single Use Shower Wipes, Simply Dampen, Lather, and Dry Without Shampoo or Rinsing
Units sold20KB0BFVXFMZJ
$9.43·★4.7·49.9K revsScrubzz Disposable No Rinse Bathing Wipes - 25 Pack - All-in-1 Single Use Shower Wipes, Simply Dampen, Lather, and Dry Without Shampoo or Rinsing (Lavender, 1-Pack)
Units sold10KB07KK4937F
$16.28·★4.7·49.9K revsScrubzz Disposable No Rinse Bathing Wipes - All-in-1 Single Use Shower Wipes, Simply Dampen, Lather, and Dry Without Shampoo or Rinsing (Unscented, 2-Pack)
Units sold6KB0CLW8NJCH
$29.99·★4.7·3.3K revsExtra Large Body Wipes for Adults Bathing No Rinse - 80 Ultra Thick Disposable Shower Wipes for Men, Women & Elderly - Great for Gym, Camping, Post Surgery
Units sold4K
Trending Disposable Bath Towels Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CC9791DF booked 4K units at $16.99, with ▲ 0.0% MoM change. On the growth side, B0D8V6NGKZ leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CC9791DF
JOLLY CHEF 200 Pack Disposable Paper Napkins, Soft Bathroom Napkins for Guests, 2-Ply White Paper Hand Towels for Halloween, Wedding, Thanksgiving
Price
$16.99
Rating
4.4
Reviews
1K
Latest month sales
B0CLW8NJCH
Extra Large Body Wipes for Adults Bathing No Rinse - 80 Ultra Thick Disposable Shower Wipes for Men, Women & Elderly - Great for Gym, Camping, Post Surgery
Price
$29.99
Rating
4.7
Reviews
3.3K
Latest month sales
B0D8V6NGKZ
50-Count Disposable Bath Hair Towels, 19.7" x 27.6" Thickened and Absorbent Salon & Spa Towels for Massage Yoga Camping Trips (White)
Unlock to view ASIN details and product titles
Price
$21.99
Rating
4.6
Reviews
117
Latest month sales
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