Folding Bed Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Folding Bed sales on Amazon US totaled 32,250 units in July 2026 (▼ 2.9% vs. the prior month), generating an estimated $3,161,947 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.6% of unit volume and 39.7% of revenue, while a typical listing is priced at $119.36. The keyword itself pulled 33,108 Amazon queries over the same period (▲ 5.1% MoM).
Zooming out to the 12-month window ending July 2026, the folding bed Top 50 moved 220,000 units and $21,260,571 in cumulative sales — an average of 18,333 units and $1,771,714 per month. Monthly throughput topped out at 33,200 units in June 2026 and dipped to 11,700 in February 2026, leaving the latest reading 81.2% higher than August 2025.
Folding Bed Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
32.3K
▼ 2.9% MoM
Monthly Revenue 2026/07
$3.2M
▼ 3.8% MoM
Top 10 Market Share 2026/07
49.6%
Folding Bed Market Share & Sales Concentration on Amazon US — July 2026
The most-sold folding bed listing on Amazon US in July 2026 is ASIN B0FY2W4RWX (Brand: JEAREY), which sold 3,000 units at $52.19 apiece — equal to 9.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 16,000 units and $1,254,340 in July 2026 — 49.6% of unit volume and 39.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Folding Bed' on Amazon
July 2026
Is 49.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FY2W4RWX
JEAREY Folding Camping Cot for Adults, 28in Wide with Mattress, Navy | Heavy-duty 1200D Oxford Cot with Removable Mattress and Carry Bag, Portable Design for Camping, Travel, Guests and Hiking
3K
▲ 50.0%vs. prior month
$174K
latest month
12-month trend
B073WRLNS9
Amazon Basics Bed Frame with Storage, Foldable Metal Platform, Sturdy Steel, No Box Spring Needed, 14-inch High, Tool-Free Setup, Noise Free, Easy Assembly, Queen Size, Black
2K
▼ 33.3%vs. prior month
$206.6K
latest month
12-month trend
B003696236
Coleman Trailhead II Large Folding Cot with Easy Setup & Takedown, Supports Adults up to 6ft 2in or 300lbs, Great for Camping, Lounging, Elevated Sleeping, Guests, & More
2K
▼ 33.3%vs. prior month
$110K
latest month
12-month trend
B073WRF565
Amazon Basics Bed Frame with Ample Underbed Storage, Foldable Metal Platform, Sturdy Steel, No Box Spring Needed, 14 inches High, Noise-Free Support, Easy Assembly Tool-Free Setup, Full Size, Black
2K
▲ 0.0%vs. prior month
$190.5K
latest month
12-month trend
B0CCNR435G
CYMULA Memory Foam Camping Mattress Pad, CertiPUR-US Sleeping Mat, Portable Roll Up Mattress for Adults, Camping Bed Pads for Sleepover, Car Bed with Travel Bag
2K
▼ 33.3%vs. prior month
$151.7K
latest month
12-month trend
B07R6TND49
Amazon Basics Foldable Metal Platform Bed Frame, Noise-Free Mattress Foundation with Tool-Free Assembly, 18 Inches High, Sturdy Steel Frame, No Box Spring Needed, Twin Size, Black
1K
vs. prior month
$95.1K
latest month
12-month trend
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Best Folding Bed Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing folding bed brand in July 2026, moving 5,000 units across 3 ASINs for 31.3% of Top 10 volume. JEAREY follows with 3,000 units (18.8%), ahead of CYMULA on 3,000 units (18.8%).
With 7 brands splitting the Top 10 and 68.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $52.19 to $97.37, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
3 ASINs in Top 10
31.3%
Units
5K
Revenue
$492.1K
Avg. price
$97.37
B073WRLNS9
$104.99·★4.7·93.2K revsAmazon Basics Bed Frame with Storage, Foldable Metal Platform, Sturdy Steel, No Box Spring Needed, 14-inch High, Tool-Free Setup, Noise Free, Easy Assembly, Queen Size, Black
Units sold2KB073WRF565
$94.50·★4.7·93.2K revsAmazon Basics Bed Frame with Ample Underbed Storage, Foldable Metal Platform, Sturdy Steel, No Box Spring Needed, 14 inches High, Noise-Free Support, Easy Assembly Tool-Free Setup, Full Size, Black
Units sold2KB07R6TND49
$92.62·★4.7·13.4K revsAmazon Basics Foldable Metal Platform Bed Frame, Noise-Free Mattress Foundation with Tool-Free Assembly, 18 Inches High, Sturdy Steel Frame, No Box Spring Needed, Twin Size, Black
Units sold1K
JEAREY
1 ASIN in Top 10
18.8%
Units
3K
Revenue
$174K
Avg. price
$52.19
B0FY2W4RWX
$52.19·★4.3·423 revsJEAREY Folding Camping Cot for Adults, 28in Wide with Mattress, Navy | Heavy-duty 1200D Oxford Cot with Removable Mattress and Carry Bag, Portable Design for Camping, Travel, Guests and Hiking
Units sold3K
CYMULA
2 ASINs in Top 10
18.8%
Units
3K
Revenue
$211.7K
Avg. price
$62.17
B0CCNR435G
$69.34·★4.3·2.2K revsCYMULA Memory Foam Camping Mattress Pad, CertiPUR-US Sleeping Mat, Portable Roll Up Mattress for Adults, Camping Bed Pads for Sleepover, Car Bed with Travel Bag
Units sold2KB0DKJ9FNF7
$54.99·★4.2·836 revsCYMULA Camping Cot Pad 2 Inch Memory Foam, Pad Only,Camping Pad for Folding Cot and Foldable Cot, Portable Roll Up Camp Gear for Car Camping Travel Tent, Non-Slip Waterproof Bottom, Removable Cover
Units sold1K
Trending Folding Bed Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07R6TND49 booked 1K units at $92.62. On the growth side, B0FL2JYGV5 leads positive momentum with ▲ 300.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07R6TND49
Amazon Basics Foldable Metal Platform Bed Frame, Noise-Free Mattress Foundation with Tool-Free Assembly, 18 Inches High, Sturdy Steel Frame, No Box Spring Needed, Twin Size, Black
Price
$92.62
Rating
4.7
Reviews
13.4K
Latest month sales
B0FR96B5DL
Pataku Folding Bed with Mattress, Twin Foldable Bed, Roll Away Beds for Adults, 75" x 31" Roll Away Portable Beds with 5" Mattress, Folded Frame for Small Apartment, Guest Room
Price
$139.98
Rating
4.4
Reviews
330
Latest month sales
B0FL2JYGV5
Folding Sofa Bed, 3-in-1 Convertible Sleeper Chair Bed with Pillows, Foldable Floor Couch with High-Density Foam, Futon Small Boneless Couch for Living Room Bedroom Lounge, Single, Gray
Unlock to view ASIN details and product titles
Price
$88.99
Rating
4.3
Reviews
102
Latest month sales
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