Dish Towels For Kitchen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dish Towels For Kitchen sales on Amazon US totaled 244,900 units in July 2026 (▼ 13.9% vs. the prior month), generating an estimated $4,511,088 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.6% of unit volume and 69.4% of revenue, while a typical listing is priced at $17.16. The keyword itself pulled 76,478 Amazon queries over the same period (▲ 13.1% MoM).
Zooming out to the 12-month window ending July 2026, the dish towels for kitchen Top 50 moved 2,850,350 units and $49,975,701 in cumulative sales — an average of 237,529 units and $4,164,642 per month. Monthly throughput topped out at 284,400 units in June 2026 and dipped to 156,000 in May 2026, leaving the latest reading 15.1% higher than August 2025.
Dish Towels For Kitchen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
244.9K
▼ 13.9% MoM
Monthly Revenue 2026/07
$4.5M
▼ 11.5% MoM
Top 10 Market Share 2026/07
68.6%
Dish Towels For Kitchen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dish towels for kitchen listing on Amazon US in July 2026 is ASIN B0DQYPYVB6 (Brand: Bounty), which sold 100,000 units at $19.96 apiece — equal to 40.8% of every unit tracked in this report and 10.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 168,000 units and $3,130,310 in July 2026 — 68.6% of unit volume and 69.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dish Towels For Kitchen' on Amazon
July 2026









Is 68.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0DQYPYVB6
Bounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll
100K
▲ 0.0%vs. prior month
$2.2M
latest month
12-month trend

B07HRCDDL1
MR.SIGA Microfiber Cleaning Cloths, Streak Free Microfiber Towels, 12 Pack | Ultra absorbent and high density, reusable cleaning towels for kitchen, car, glass and household surfaces, color coded cloths
10K
▼ 50.0%vs. prior month
$139.9K
latest month
12-month trend

B07WMQP4SF
Homaxy 100% Cotton Waffle Weave Kitchen Dish Cloths 6-Pack, Dark Grey | 12 x 12 Inches, Ultra Soft Absorbent Dish Towels, Quick Drying Dish Rags with Hanging Loop
10K
▼ 50.0%vs. prior month
$95.7K
latest month
12-month trend

B09FX7TFJV
MR.SIGA Microfiber Cleaning Cloths, Streak Free Microfiber Towels, 12 Pack | All-purpose microfiber cloths, ultra absorbent, reusable household cleaning towels, Gray, 32 x 32 cm(12.6 x 12.6 inch)
10K
▲ 0.0%vs. prior month
$169.9K
latest month
12-month trend

B007JCHA6E
Utopia Towels 24 Pack Cotton Washcloths Set, 100% Ring Spun Cotton, Premium Quality Flannel Face Cloths, Highly Absorbent and Soft Feel Fingertip Towels, White | Premium 100% Ring Spun Cotton Face Cloths - Highly Absorbent, Fast Drying Soft Feel Fingertip Towels for Daily Use
7K
▼ 22.2%vs. prior month
$141.4K
latest month
12-month trend

B08R6VYDSP
Homaxy 100% Cotton Terry Kitchen Towels, 4 Pack, Black | Ultra Soft and Absorbent Dish Towels for Kitchen, Suitable for Drying and Washing Dishes
7K
▲ 16.7%vs. prior month
$71K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dish Towels For Kitchen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing dish towels for kitchen brand in July 2026, moving 100,000 units across 1 ASIN for 59.5% of Top 10 volume. MR.SIGA follows with 20,000 units (11.9%), ahead of Homaxy on 17,000 units (10.1%).
With 7 brands splitting the Top 10 and 81.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.98 to $19.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
1 ASIN in Top 10
59.5%
Units
100K
Revenue
$2.2M
Avg. price
$19.96

B0DQYPYVB6
$19.96·★4.8·22.2K revsBounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll
Units sold100K
MR.SIGA
2 ASINs in Top 10
11.9%
Units
20K
Revenue
$309.8K
Avg. price
$15.37

B07HRCDDL1
$13.99·★4.7·104.5K revsMR.SIGA Microfiber Cleaning Cloths, Streak Free Microfiber Towels, 12 Pack | Ultra absorbent and high density, reusable cleaning towels for kitchen, car, glass and household surfaces, color coded cloths
Units sold10K
B09FX7TFJV
$16.75·★4.7·104.5K revsMR.SIGA Microfiber Cleaning Cloths, Streak Free Microfiber Towels, 12 Pack | All-purpose microfiber cloths, ultra absorbent, reusable household cleaning towels, Gray, 32 x 32 cm(12.6 x 12.6 inch)
Units sold10K
Homaxy
2 ASINs in Top 10
10.1%
Units
17K
Revenue
$166.8K
Avg. price
$10.98

B07WMQP4SF
$8.98·★4.5·40.5K revsHomaxy 100% Cotton Waffle Weave Kitchen Dish Cloths 6-Pack, Dark Grey | 12 x 12 Inches, Ultra Soft Absorbent Dish Towels, Quick Drying Dish Rags with Hanging Loop
Units sold10K
B08R6VYDSP
$12.99·★4.4·11.5K revsHomaxy 100% Cotton Terry Kitchen Towels, 4 Pack, Black | Ultra Soft and Absorbent Dish Towels for Kitchen, Suitable for Drying and Washing Dishes
Units sold7K
Trending Dish Towels For Kitchen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08C2H9CSQ booked 6K units at $5.67, with ▲ 100.0% MoM change. On the growth side, B084YY3H1Q leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B08C2H9CSQ
24 Pack Kitchen Dishcloths - Does Not Shed Fluff - Reusable Dish Towels, Dish cloths, Super Absorbent Coral Fleece Cleaning Cloths, Nonstick Oil Washable Fast Drying, 7 x 9 Inch (Multicolor) | Reusable Coral Fleece Cloths Washable Fast Drying and Easy to Clean for Dishwashing Kitchen Counters and Everyday Wiping
Price
$5.67
Rating
4.3
Reviews
26.2K
Latest month sales

B0CCYC64VR
Kitinjoy Cotton 8 Pack Terry Kitchen Dish Cloths, Mixed Color | 12 x 12 Inches Super Soft and Absorbent Dish Rags, Quick Drying Dish towels for Washing Dishes
Price
$9.98
Rating
4.6
Reviews
3.4K
Latest month sales

B084YY3H1Q
Microfiber Dish Towels - Soft, Super Absorbent and Lint Free Kitchen Towels - 8 Pack (Lattice Designed Gray Colors) - 26 x 18 Inch
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.6
Reviews
13.5K
Latest month sales
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