Dish Towels For Kitchen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Dish Towels For Kitchen sales on Amazon US totaled 244,900 units in July 2026 (▼ 13.9% vs. the prior month), generating an estimated $4,511,088 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.6% of unit volume and 69.4% of revenue, while a typical listing is priced at $17.16. The keyword itself pulled 76,478 Amazon queries over the same period (▲ 13.1% MoM).

Zooming out to the 12-month window ending July 2026, the dish towels for kitchen Top 50 moved 2,850,350 units and $49,975,701 in cumulative sales — an average of 237,529 units and $4,164,642 per month. Monthly throughput topped out at 284,400 units in June 2026 and dipped to 156,000 in May 2026, leaving the latest reading 15.1% higher than August 2025.

2.9MTotal units sold · Last 12 months
$50MTotal revenue · Last 12 months
76.5K▲ 13.1% MoM
Monthly search volume
$17.16Avg. price · July 2026

Dish Towels For Kitchen Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales212.7K
Revenue$3.6M

2025/09

Sales219.3K
Revenue$3.9M

2025/10

Sales219.1K
Revenue$3.9M

2025/11

Sales281.8K
Revenue$4.8M

2025/12

Sales228.2K
Revenue$3.9M

2026/01

Sales245.8K
Revenue$4.4M

2026/02

Sales248.8K
Revenue$4.4M

2026/03

Sales247.4K
Revenue$4.2M

2026/04

Sales262K
Revenue$4.4M

2026/05

Sales156K
Revenue$2.9M

2026/06

Sales284.4K
Revenue$5.1M
244.9K

2026/07

Sales244.9K
Revenue$4.5M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

244.9K

▼ 13.9% MoM

Monthly Revenue 2026/07

$4.5M

▼ 11.5% MoM

Top 10 Market Share 2026/07

68.6%

See the Top 10 ASINs driving 68.6% of sales

Dish Towels For Kitchen Market Share & Sales Concentration on Amazon US — July 2026

The most-sold dish towels for kitchen listing on Amazon US in July 2026 is ASIN B0DQYPYVB6 (Brand: Bounty), which sold 100,000 units at $19.96 apiece — equal to 40.8% of every unit tracked in this report and 10.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 168,000 units and $3,130,310 in July 2026 — 68.6% of unit volume and 69.4% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Dish Towels For Kitchen' on Amazon

July 2026
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68.6% Volume Share 168K units sold
69.4% Revenue Share $3.1M estimated
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Top 5 Volume Share breakdown

B0DQYPYVB6 40.8%
B07HRCDDL1 4.1%
B07WMQP4SF 4.1%
B09FX7TFJV 4.1%
B007JCHA6E 2.9%
Others 44.1%
#1
Bounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll

B0DQYPYVB6

Bounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll

$19.96· 4.8·22.2K reviews
Monthly Sales

100K

▲ 0.0%

vs. prior month

Revenue

$2.2M

latest month

Monthly Trend

12-month trend

#2
MR.SIGA Microfiber Cleaning Cloths, Streak Free Microfiber Towels, 12 Pack | Ultra absorbent and high density, reusable cleaning towels for kitchen, car, glass and household surfaces, color coded cloths

B07HRCDDL1

MR.SIGA Microfiber Cleaning Cloths, Streak Free Microfiber Towels, 12 Pack | Ultra absorbent and high density, reusable cleaning towels for kitchen, car, glass and household surfaces, color coded cloths

$13.99· 4.7·104.5K reviews
Monthly Sales

10K

▼ 50.0%

vs. prior month

Revenue

$139.9K

latest month

Monthly Trend

12-month trend

#3
Homaxy 100% Cotton Waffle Weave Kitchen Dish Cloths 6-Pack, Dark Grey | 12 x 12 Inches, Ultra Soft Absorbent Dish Towels, Quick Drying Dish Rags with Hanging Loop

B07WMQP4SF

Homaxy 100% Cotton Waffle Weave Kitchen Dish Cloths 6-Pack, Dark Grey | 12 x 12 Inches, Ultra Soft Absorbent Dish Towels, Quick Drying Dish Rags with Hanging Loop

$8.98· 4.5·40.5K reviews
Monthly Sales

10K

▼ 50.0%

vs. prior month

Revenue

$95.7K

latest month

Monthly Trend

12-month trend

#4
MR.SIGA Microfiber Cleaning Cloths, Streak Free Microfiber Towels, 12 Pack | All-purpose microfiber cloths, ultra absorbent, reusable household cleaning towels, Gray, 32 x 32 cm(12.6 x 12.6 inch)

B09FX7TFJV

MR.SIGA Microfiber Cleaning Cloths, Streak Free Microfiber Towels, 12 Pack | All-purpose microfiber cloths, ultra absorbent, reusable household cleaning towels, Gray, 32 x 32 cm(12.6 x 12.6 inch)

$16.75· 4.7·104.5K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$169.9K

latest month

Monthly Trend

12-month trend

#5
Utopia Towels 24 Pack Cotton Washcloths Set, 100% Ring Spun Cotton, Premium Quality Flannel Face Cloths, Highly Absorbent and Soft Feel Fingertip Towels, White | Premium 100% Ring Spun Cotton Face Cloths - Highly Absorbent, Fast Drying Soft Feel Fingertip Towels for Daily Use

B007JCHA6E

Utopia Towels 24 Pack Cotton Washcloths Set, 100% Ring Spun Cotton, Premium Quality Flannel Face Cloths, Highly Absorbent and Soft Feel Fingertip Towels, White | Premium 100% Ring Spun Cotton Face Cloths - Highly Absorbent, Fast Drying Soft Feel Fingertip Towels for Daily Use

$17.69· 4.6·74.9K reviews
Monthly Sales

7K

▼ 22.2%

vs. prior month

Revenue

$141.4K

latest month

Monthly Trend

12-month trend

#6
Homaxy 100% Cotton Terry Kitchen Towels, 4 Pack, Black | Ultra Soft and Absorbent Dish Towels for Kitchen, Suitable for Drying and Washing Dishes

B08R6VYDSP

Homaxy 100% Cotton Terry Kitchen Towels, 4 Pack, Black | Ultra Soft and Absorbent Dish Towels for Kitchen, Suitable for Drying and Washing Dishes

$12.99· 4.4·11.5K reviews
Monthly Sales

7K

▲ 16.7%

vs. prior month

Revenue

$71K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Dish Towels For Kitchen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Bounty is the best-performing dish towels for kitchen brand in July 2026, moving 100,000 units across 1 ASIN for 59.5% of Top 10 volume. MR.SIGA follows with 20,000 units (11.9%), ahead of Homaxy on 17,000 units (10.1%).

With 7 brands splitting the Top 10 and 81.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.98 to $19.96, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

59.5%
11.9%
10.1%
18.5%
Bounty
MR.SIGA
Homaxy
Other brands
1

Bounty

1 ASIN in Top 10

59.5%

Units

100K

Revenue

$2.2M

Avg. price

$19.96

  • Bounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll

    B0DQYPYVB6

    $19.96·4.8·22.2K revs

    Bounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll

    Units sold100K
2

MR.SIGA

2 ASINs in Top 10

11.9%

Units

20K

Revenue

$309.8K

Avg. price

$15.37

  • MR.SIGA Microfiber Cleaning Cloths, Streak Free Microfiber Towels, 12 Pack | Ultra absorbent and high density, reusable cleaning towels for kitchen, car, glass and household surfaces, color coded cloths

    B07HRCDDL1

    $13.99·4.7·104.5K revs

    MR.SIGA Microfiber Cleaning Cloths, Streak Free Microfiber Towels, 12 Pack | Ultra absorbent and high density, reusable cleaning towels for kitchen, car, glass and household surfaces, color coded cloths

    Units sold10K
  • MR.SIGA Microfiber Cleaning Cloths, Streak Free Microfiber Towels, 12 Pack | All-purpose microfiber cloths, ultra absorbent, reusable household cleaning towels, Gray, 32 x 32 cm(12.6 x 12.6 inch)

    B09FX7TFJV

    $16.75·4.7·104.5K revs

    MR.SIGA Microfiber Cleaning Cloths, Streak Free Microfiber Towels, 12 Pack | All-purpose microfiber cloths, ultra absorbent, reusable household cleaning towels, Gray, 32 x 32 cm(12.6 x 12.6 inch)

    Units sold10K
3

Homaxy

2 ASINs in Top 10

10.1%

Units

17K

Revenue

$166.8K

Avg. price

$10.98

  • Homaxy 100% Cotton Waffle Weave Kitchen Dish Cloths 6-Pack, Dark Grey | 12 x 12 Inches, Ultra Soft Absorbent Dish Towels, Quick Drying Dish Rags with Hanging Loop

    B07WMQP4SF

    $8.98·4.5·40.5K revs

    Homaxy 100% Cotton Waffle Weave Kitchen Dish Cloths 6-Pack, Dark Grey | 12 x 12 Inches, Ultra Soft Absorbent Dish Towels, Quick Drying Dish Rags with Hanging Loop

    Units sold10K
  • Homaxy 100% Cotton Terry Kitchen Towels, 4 Pack, Black | Ultra Soft and Absorbent Dish Towels for Kitchen, Suitable for Drying and Washing Dishes

    B08R6VYDSP

    $12.99·4.4·11.5K revs

    Homaxy 100% Cotton Terry Kitchen Towels, 4 Pack, Black | Ultra Soft and Absorbent Dish Towels for Kitchen, Suitable for Drying and Washing Dishes

    Units sold7K

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