Kitchen Rugs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kitchen Rugs sales on Amazon US totaled 84,000 units in July 2026 (▼ 9.8% vs. the prior month), generating an estimated $1,953,770 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.1% of unit volume and 49.5% of revenue, while a typical listing is priced at $27.49. The keyword itself pulled 377,787 Amazon queries over the same period (▲ 12.9% MoM).
Zooming out to the 12-month window ending July 2026, the kitchen rugs Top 50 moved 919,500 units and $20,816,029 in cumulative sales — an average of 76,625 units and $1,734,669 per month. Monthly throughput topped out at 93,100 units in June 2026 and dipped to 49,100 in May 2026, leaving the latest reading 49.2% higher than August 2025.
Kitchen Rugs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
84K
▼ 9.8% MoM
Monthly Revenue 2026/07
$2M
▼ 9.9% MoM
Top 10 Market Share 2026/07
57.1%
Kitchen Rugs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kitchen rugs listing on Amazon US in July 2026 is ASIN B0C2Y3T5LN (Brand: StepRite), which sold 9,000 units at $22.99 apiece — equal to 10.7% of every unit tracked in this report and 13% ahead of the No. 2 listing.
The Top 10 ASINs account for 48,000 units and $966,220 in July 2026 — 57.1% of unit volume and 49.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kitchen Rugs' on Amazon
July 2026
Is 57.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C2Y3T5LN
StepRite Kitchen Mats for Floor, 2-Piece Anti-Fatigue Kitchen Rugs, Black | 17.3" x 30" + 17.3" x 47", cushioned comfort, water-resistant, easy to clean, non-slip bottom, kitchen floor, standing desk
9K
▲ 12.5%vs. prior month
$193.9K
latest month
12-month trend
B0D89V1RX1
2x6 Hallway Washable Runner Rug : Vintage Soft Kitchen Laundry Runner with Non Slip Backing Farmhouse Entryway Living Room Floor Mat Stain Resistant Carpet for Bedroom Bathroom Distressed Beside Rug
8K
▲ 0.0%vs. prior month
$150.9K
latest month
12-month trend
B09CYDRFWQ
Kitchen Mat Cushioned Anti Fatigue Rug Standing and Comfort Floor Mats | Water-Resistant, Non-Slip, Easy to Clean Comfort Floor Mat for Kitchen, Sink & Office, Multiple Colors & Sizes, 17.3"x28"
8K
▼ 11.1%vs. prior month
$113.1K
latest month
12-month trend
B0F5X83KSM
5x7 Area Rug Living Room: Modern Washable Indoor Carpet Black | For Bedroom Dining Room Farmhouse Nursery Hallway Office,Modern Abstract,Machine washable,Non-Slip,Stain Resistant,Indoor
6K
▼ 14.3%vs. prior month
$156.7K
latest month
12-month trend
B08N6VLJKV
Muddy Mat® | Super Water Absorbent Door Mat Indoor, Microfiber Quick Dry Chenille Entryway Rug, Slip Resistant Front Door Mat, Indoor Mats for Entryway, Machine Washable Pet Rug, Grey 30"x19"
5K
▼ 28.6%vs. prior month
$121.5K
latest month
12-month trend
B0CSDF3YFB
BEQHAUSE Dirt Trapper Door Mat 20" x 32", Non-Slip Washable Doormats, Beige | Entrance Mat Dirt Resistant and Absorbent Welcome Mat, Low Profile Floor Mats for Front Back Door and Entryway
3K
▼ 25.0%vs. prior month
$54K
latest month
12-month trend
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Best Kitchen Rugs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HY HAO YUN LAI is the best-performing kitchen rugs brand in July 2026, moving 10,000 units across 2 ASINs for 20.8% of Top 10 volume. StepRite follows with 9,000 units (18.8%), ahead of KitchenClouds on 8,000 units (16.7%).
Volume is spread across 8 brands, with the top three holding 56.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.23 to $25.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HY HAO YUN LAI
2 ASINs in Top 10
20.8%
Units
10K
Revenue
$210.9K
Avg. price
$25.24
B0D89V1RX1
$21.99·★4.6·9.7K revs2x6 Hallway Washable Runner Rug : Vintage Soft Kitchen Laundry Runner with Non Slip Backing Farmhouse Entryway Living Room Floor Mat Stain Resistant Carpet for Bedroom Bathroom Distressed Beside Rug
Units sold8KB0B3D42VT3
$28.49·★4.6·9.7K revsHallway Washable Runner Rug - 2x10 Kitchen Rugs Entryway Rug Runner Vintage Soft Floor Mat Non Slip Indoor Farmhouse Carpet for Bathroom Living Room Bedroom (2 X 10, Beige)
Units sold2K
StepRite
1 ASIN in Top 10
18.8%
Units
9K
Revenue
$193.9K
Avg. price
$22.99
B0C2Y3T5LN
$22.99·★4.4·9.6K revsStepRite Kitchen Mats for Floor, 2-Piece Anti-Fatigue Kitchen Rugs, Black | 17.3" x 30" + 17.3" x 47", cushioned comfort, water-resistant, easy to clean, non-slip bottom, kitchen floor, standing desk
Units sold9K
KitchenClouds
1 ASIN in Top 10
16.7%
Units
8K
Revenue
$113.1K
Avg. price
$14.23
B09CYDRFWQ
$14.23·★4.4·22.6K revsKitchen Mat Cushioned Anti Fatigue Rug Standing and Comfort Floor Mats | Water-Resistant, Non-Slip, Easy to Clean Comfort Floor Mat for Kitchen, Sink & Office, Multiple Colors & Sizes, 17.3"x28"
Units sold8K
Trending Kitchen Rugs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CS6M587S booked 3K units at $19.99, with ▲ 50.0% MoM change. On the growth side, B0FDB64PFK leads positive momentum with ▲ 25.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CS6M587S
RELEANY Washable Area Rug, Small 2'x3', Brick/Brown/Green | Non-Slip, Water Repellent, Pet Friendly, Easy to Clean, Vintage Floral Boho Decor for Kitchen Entryway Bathroom
Price
$19.99
Rating
4.5
Reviews
9.1K
Latest month sales
B0B3D42VT3
Hallway Washable Runner Rug - 2x10 Kitchen Rugs Entryway Rug Runner Vintage Soft Floor Mat Non Slip Indoor Farmhouse Carpet for Bathroom Living Room Bedroom (2 X 10, Beige)
Price
$28.49
Rating
4.6
Reviews
9.7K
Latest month sales
B0FDB64PFK
BSICPRO Kitchen Rugs Sets of 2, Non Slip Kitchen Mats for Floor, Green | 20"x47"+20"x32", Stain Resistant, Washable, Rubber Backing, Farmhouse Vintage, Runner for Kitchen Hallway Entryway Laundry
Unlock to view ASIN details and product titles
Price
$25.99
Rating
4.6
Reviews
880
Latest month sales
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