Kitchen Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kitchen Mat sales on Amazon US totaled 148,300 units in July 2026 (▼ 10.2% vs. the prior month), generating an estimated $2,498,672 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.6% of unit volume and 49.6% of revenue, while a typical listing is priced at $20.02. The keyword itself pulled 108,667 Amazon queries over the same period (▼ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the kitchen mat Top 50 moved 1,626,450 units and $27,700,172 in cumulative sales — an average of 135,538 units and $2,308,348 per month. Monthly throughput topped out at 165,100 units in June 2026 and dipped to 80,200 in May 2026, leaving the latest reading 40.0% higher than August 2025.
Kitchen Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
148.3K
▼ 10.2% MoM
Monthly Revenue 2026/07
$2.5M
▼ 11.9% MoM
Top 10 Market Share 2026/07
54.6%
Kitchen Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kitchen mat listing on Amazon US in July 2026 is ASIN B0FCBWHPZX (Brand: Jin&Bao), which sold 10,000 units at $12.59 apiece — equal to 6.7% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 81,000 units and $1,238,970 in July 2026 — 54.6% of unit volume and 49.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kitchen Mat' on Amazon
July 2026
Is 54.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FCBWHPZX
Jin&Bao Under Sink Mat 34" x 22" Waterproof Silicone Cabinet Kitchen Liner | Silicone kitchen cabinet protector, bathroom shelf liner, raised edge traps leaks, anti-slip, easy to clean & dishwasher safe
10K
▲ 42.9%vs. prior month
$135.3K
latest month
12-month trend
B01ACUA8HC
Non-slip Silicone Pastry Mat Extra Large Measurements 28''x 20'' Baking Mat | Silicone Baking Mat Counter Dough Rolling Oven Liner Fondant / Pie Crust Sourdough Bread Supplies - Folksy Super Kitchen Red
9K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
B09PRGXY3Y
SIKADEER Waterproof Under Sink Mat 34" x 22", Silicone Mat Kitchen liner | BPA-Free Silicone Tray with Raised Lip Protect Cabinets from Leaks, Versatile Home Organizer for Bathroom, Pets, Boots, Floor
9K
▲ 0.0%vs. prior month
$135.3K
latest month
12-month trend
B0C2Y3T5LN
StepRite Kitchen Mats for Floor, 2-Piece Anti-Fatigue Kitchen Rugs, Black | 17.3" x 30" + 17.3" x 47", cushioned comfort, water-resistant, easy to clean, non-slip bottom, kitchen floor, standing desk
9K
▲ 12.5%vs. prior month
$193.9K
latest month
12-month trend
B0CSPKSCP2
Winisok Waterproof Under Sink Mat 34" x 22", Silicone Mat, Dark Gray | Raised Edge Traps Spills & Leaks, Shelf Liner, Cabinet Protector, for Kitchen, Bathroom, Boots, Pets, Home Essentials
8K
▼ 11.1%vs. prior month
$138.3K
latest month
12-month trend
B0CW9YNXKN
Eormoe Faucet Mat for Kitchen Sink – Diatomite Stone Drying Mat & Sink Protectors, Prevent Moisture – Sink Splash Guard Water-Absorbing Stone Tray for Bathroom Counter (Light Grey, 23.6" x 3.9")
8K
▼ 20.0%vs. prior month
$129.5K
latest month
12-month trend
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Best Kitchen Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jin&Bao is the best-performing kitchen mat brand in July 2026, moving 10,000 units across 1 ASIN for 12.3% of Top 10 volume. Folksy Super Kitchen follows with 9,000 units (11.1%), ahead of SIKADEER on 9,000 units (11.1%).
Volume is spread across 10 brands, with the top three holding 34.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $15.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jin&Bao
1 ASIN in Top 10
12.3%
Units
10K
Revenue
$135.3K
Avg. price
$12.59
B0FCBWHPZX
$12.59·★4.7·2.7K revsJin&Bao Under Sink Mat 34" x 22" Waterproof Silicone Cabinet Kitchen Liner | Silicone kitchen cabinet protector, bathroom shelf liner, raised edge traps leaks, anti-slip, easy to clean & dishwasher safe
Units sold10K
Folksy Super Kitchen
1 ASIN in Top 10
11.1%
Units
9K
Revenue
$89.9K
Avg. price
$9.99
B01ACUA8HC
$9.99·★4.8·27.2K revsNon-slip Silicone Pastry Mat Extra Large Measurements 28''x 20'' Baking Mat | Silicone Baking Mat Counter Dough Rolling Oven Liner Fondant / Pie Crust Sourdough Bread Supplies - Folksy Super Kitchen Red
Units sold9K
SIKADEER
1 ASIN in Top 10
11.1%
Units
9K
Revenue
$135.3K
Avg. price
$15.99
B09PRGXY3Y
$15.99·★4.7·10.6K revsSIKADEER Waterproof Under Sink Mat 34" x 22", Silicone Mat Kitchen liner | BPA-Free Silicone Tray with Raised Lip Protect Cabinets from Leaks, Versatile Home Organizer for Bathroom, Pets, Boots, Floor
Units sold9K
Trending Kitchen Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GTXCVR37 booked 6K units at $7.99, with ▲ 20.0% MoM change. On the growth side, B0797Q5HL7 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GTXCVR37
2 Pack Caketime Silicone Dish Drying Mat for Kitchen Counter Heat Resistant Under Sink Waterproof Coffee Bar Accessories Dining Rack Stone Utensil Holder Countertop Decor Must Haves 2026
Price
$7.99
Rating
4.6
Reviews
511
Latest month sales
B072K1G53F
GORILLA GRIP WeatherMAX Door Mat, Indoor Outdoor Use, 29x17 Gray Diamond | 100% Waterproof Outdoor Doormat, US Designed, Stain and Fade Resistant, Low Profile Front Door Mat, Easy to Clean Welcome Mat
Price
$16.99
Rating
4.4
Reviews
39.5K
Latest month sales
B0797Q5HL7
ComfiLife Anti Fatigue Floor Mat – 3/4 Inch Thick Kitchen Mats for Floor, Standing Desk Mat, Kitchen Rug – Comfort at Home, Office – Durable – Stain Resistant – Non-Slip Bottom (20" x 32", Black)
Unlock to view ASIN details and product titles
Price
$49.99
Rating
4.8
Reviews
41.9K
Latest month sales
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