Kitchen Rug Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kitchen Rug sales on Amazon US totaled 101,700 units in July 2026 (▼ 13.2% vs. the prior month), generating an estimated $2,003,262 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.0% of unit volume and 51.5% of revenue, while a typical listing is priced at $21.55. The keyword itself pulled 84,157 Amazon queries over the same period (▲ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the kitchen rug Top 50 moved 1,028,650 units and $20,444,932 in cumulative sales — an average of 85,721 units and $1,703,744 per month. Monthly throughput topped out at 117,200 units in June 2026 and dipped to 58,500 in May 2026, leaving the latest reading 58.3% higher than August 2025.
Kitchen Rug Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
101.7K
▼ 13.2% MoM
Monthly Revenue 2026/07
$2M
▼ 11.9% MoM
Top 10 Market Share 2026/07
57.0%
Kitchen Rug Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kitchen rug listing on Amazon US in July 2026 is ASIN B07FPQZG6V (Brand: GORILLA GRIP), which sold 10,000 units at $11.98 apiece — equal to 9.8% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 58,000 units and $1,031,580 in July 2026 — 57.0% of unit volume and 51.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kitchen Rug' on Amazon
July 2026
Is 57.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07FPQZG6V
GORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
10K
▼ 50.0%vs. prior month
$109.8K
latest month
12-month trend
B0C2Y3T5LN
StepRite Kitchen Mats for Floor, 2-Piece Anti-Fatigue Kitchen Rugs, Black | 17.3" x 30" + 17.3" x 47", cushioned comfort, water-resistant, easy to clean, non-slip bottom, kitchen floor, standing desk
9K
▲ 12.5%vs. prior month
$193.9K
latest month
12-month trend
B0D89V1RX1
2x6 Hallway Washable Runner Rug : Vintage Soft Kitchen Laundry Runner with Non Slip Backing Farmhouse Entryway Living Room Floor Mat Stain Resistant Carpet for Bedroom Bathroom Distressed Beside Rug
8K
▲ 0.0%vs. prior month
$150.9K
latest month
12-month trend
B09CYDRFWQ
Kitchen Mat Cushioned Anti Fatigue Rug Standing and Comfort Floor Mats | Water-Resistant, Non-Slip, Easy to Clean Comfort Floor Mat for Kitchen, Sink & Office, Multiple Colors & Sizes, 17.3"x28"
8K
▼ 11.1%vs. prior month
$113.1K
latest month
12-month trend
B0F5X83KSM
5x7 Area Rug Living Room: Modern Washable Indoor Carpet Black | For Bedroom Dining Room Farmhouse Nursery Hallway Office,Modern Abstract,Machine washable,Non-Slip,Stain Resistant,Indoor
6K
▼ 14.3%vs. prior month
$156.7K
latest month
12-month trend
B0DQ1ZTF6S
TYUU Waffle Bath Mat, Boho Bathroom Rugs Non Slip Washable, 30x20 Khaki | Super Absorbent Quick Dry Bath Rug, Non-Slip Backing, Soft Waffle Boho Farmhouse Bathroom Mats, Tub, Shower & Home Decor
5K
▲ 0.0%vs. prior month
$72.8K
latest month
12-month trend
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Best Kitchen Rug Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HY HAO YUN LAI is the best-performing kitchen rug brand in July 2026, moving 11,000 units across 2 ASINs for 19.0% of Top 10 volume. GORILLA GRIP follows with 10,000 units (17.2%), ahead of StepRite on 9,000 units (15.5%).
Volume is spread across 9 brands, with the top three holding 51.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.98 to $21.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HY HAO YUN LAI
2 ASINs in Top 10
19.0%
Units
11K
Revenue
$192.6K
Avg. price
$17.99
B0D89V1RX1
$21.99·★4.6·9.7K revs2x6 Hallway Washable Runner Rug : Vintage Soft Kitchen Laundry Runner with Non Slip Backing Farmhouse Entryway Living Room Floor Mat Stain Resistant Carpet for Bedroom Bathroom Distressed Beside Rug
Units sold8KB0DDT4R291
$13.99·★4.6·9.8K revsWashable 2x3 Entryway Area Rug - Neutral Kitchen Rug Runner Vintage Soft Floor Mat Non Slip Indoor Farmhouse Carpet for Bathroom Living Room Bedroom (2 X 3, Beige)
Units sold3K
GORILLA GRIP
1 ASIN in Top 10
17.2%
Units
10K
Revenue
$109.8K
Avg. price
$11.98
B07FPQZG6V
$11.98·★4.3·85.2K revsGORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
Units sold10K
StepRite
1 ASIN in Top 10
15.5%
Units
9K
Revenue
$193.9K
Avg. price
$21.99
B0C2Y3T5LN
$21.99·★4.4·9.6K revsStepRite Kitchen Mats for Floor, 2-Piece Anti-Fatigue Kitchen Rugs, Black | 17.3" x 30" + 17.3" x 47", cushioned comfort, water-resistant, easy to clean, non-slip bottom, kitchen floor, standing desk
Units sold9K
Trending Kitchen Rug Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CS6M587S booked 3K units at $19.99, with ▲ 50.0% MoM change. On the growth side, B0GSPXSXHZ leads positive momentum with ▲ 133.3% MoM growth on 700 units, with B0D1YKZFPJ close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CS6M587S
RELEANY Washable Area Rug, Small 2'x3', Brick/Brown/Green | Non-Slip, Water Repellent, Pet Friendly, Easy to Clean, Vintage Floral Boho Decor for Kitchen Entryway Bathroom
Price
$19.99
Rating
4.5
Reviews
9.1K
Latest month sales
B0GSPXSXHZ
2x6 Grey Runner Rug Washable Non-Slip Soft for Kitchen Hallway Bathroom | Stays Put丨Soft丨Door-Friendly Thin丨Kid & Pet Friendly丨Bedroom丨Laundry丨Entryway丨Indoor丨Dorm丨Playroom丨Carpet丨Area Rug丨Home Decor
Price
$15.29
Rating
3.9
Reviews
79
Latest month sales
B0D1YKZFPJ
RELEANY Washable Area Rug, Runner 2'x6', Brick/Brown/Green | Non-Slip, Water Repellent, Pet Friendly, Easy to Clean, Vintage Floral Boho Decor for Kitchen Entry Bedroom Bedside Laundry
Unlock to view ASIN details and product titles
Price
$21.99
Rating
4.5
Reviews
9.1K
Latest month sales
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