Dice Tray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dice Tray sales on Amazon US totaled 6,750 units in July 2026 (▼ 6.3% vs. the prior month), generating an estimated $110,972 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.1% of unit volume and 53.6% of revenue, while a typical listing is priced at $21.21. The keyword itself pulled 23,693 Amazon queries over the same period (▲ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the dice tray Top 50 moved 99,800 units and $1,638,423 in cumulative sales — an average of 8,317 units and $136,535 per month. Monthly throughput topped out at 17,900 units in December 2025 and dipped to 3,450 in May 2026, leaving the latest reading 10.0% lower than August 2025.
Dice Tray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
6.8K
▼ 6.3% MoM
Monthly Revenue 2026/07
$111K
▼ 15.5% MoM
Top 10 Market Share 2026/07
68.1%
Dice Tray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dice tray listing on Amazon US in July 2026 is ASIN B0794Z8XRP (Brand: CiaraQ), which sold 1,000 units at $9.99 apiece — equal to 14.8% of every unit tracked in this report.
The Top 10 ASINs account for 4,600 units and $59,434 in July 2026 — 68.1% of unit volume and 53.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dice Tray' on Amazon
July 2026
Is 68.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0794Z8XRP
CiaraQ Polyhedral Dice Set - DND Role Playing Dice | Acrylic RPG Dice for Dungeons and Dragons MTG Table Games, Multi-color, 35pcs
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B07RZ1GWC3
Amazon Basics Rectangular Plastic Desk Organizer with Storage Trays, Accessory Tray for Office Supplies and Pen Holder, 9.4 x 6.7 x 2 inch, Black
1K
▲ 66.7%vs. prior month
$7.9K
latest month
12-month trend
B0CN4552TM
Mage Tech Card Deck Box for MTG Commander - Patented Design, Commander Display, Fits 100 Double-Sleeved Cards, 35pt Card Brick & Dice Tray - Black/Blue
400
▼ 20.0%vs. prior month
$10.8K
latest month
12-month trend
B006CZLG5U
Farkel Game Set with Deluxe Dice Rolling Tray, Built-in Dice-Collection Channel, 2 Sets of Dice, 40-Sheet Scorepad, Classic Family Game
400
▼ 20.0%vs. prior month
$10K
latest month
12-month trend
B09V4NMJ9R
SIQUK 2 Pcs Dice Tray PU Leather Dice Trays Folding Hexagon Dices Holder
400
▲ 0.0%vs. prior month
$3.6K
latest month
12-month trend
B08CXSH8L5
SITHON SITHON Valet Tray Desktop Storage Organizer Nightstand Caddy Holder | Premium PU Leather Catchall Bedside Vanity Tray for Keys, Phone, Wallet, Coin, Great Gift Idea, Brown
300
▼ 40.0%vs. prior month
$5.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dice Tray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SIQUK is the best-performing dice tray brand in July 2026, moving 1,300 units across 4 ASINs for 28.3% of Top 10 volume. CiaraQ follows with 1,000 units (21.7%), ahead of Amazon Basics on 1,000 units (21.7%).
With 7 brands splitting the Top 10 and 71.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.18 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SIQUK
4 ASINs in Top 10
28.3%
Units
1.3K
Revenue
$11.7K
Avg. price
$8.99
B09V4NMJ9R
$8.99·★4.7·8.1K revsSIQUK 2 Pcs Dice Tray PU Leather Dice Trays Folding Hexagon Dices Holder
Units sold400B08ML8XWDT
$8.99·★4.7·8.1K revsSIQUK 2 Pcs Dice Tray PU Leather Dice Trays Folding Hexagon Dices Holder | Portable Dice Trays for RPG DND & Other Table Games (Camel, Black)
Units sold300B0998ZPGL9
$8.99·★4.7·8.1K revsSIQUK 2 Pcs Dice Tray PU Leather Dice Trays Folding Hexagon Dices Holder | Portable Dice Trays for RPG DND & Other Table Games (Cyan, Black)
Units sold300B09991Y151
$8.99·★4.7·8.1K revsSIQUK 2 Pcs Dice Tray PU Leather Dice Trays Folding Hexagon Dices Holder | Portable Dice Trays for RPG DND & Other Table Games (Black, Red)
Units sold300
CiaraQ
1 ASIN in Top 10
21.7%
Units
1K
Revenue
$10K
Avg. price
$9.99
B0794Z8XRP
$9.99·★4.8·20.6K revsCiaraQ Polyhedral Dice Set - DND Role Playing Dice | Acrylic RPG Dice for Dungeons and Dragons MTG Table Games, Multi-color, 35pcs
Units sold1K
Amazon Basics
1 ASIN in Top 10
21.7%
Units
1K
Revenue
$7.9K
Avg. price
$7.18
B07RZ1GWC3
$7.18·★4.5·2.6K revsAmazon Basics Rectangular Plastic Desk Organizer with Storage Trays, Accessory Tray for Office Supplies and Pen Holder, 9.4 x 6.7 x 2 inch, Black
Units sold1K
Trending Dice Tray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07RZ1GWC3 leads positive momentum with ▲ 66.7% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07RZ1GWC3
Amazon Basics Rectangular Plastic Desk Organizer with Storage Trays, Accessory Tray for Office Supplies and Pen Holder, 9.4 x 6.7 x 2 inch, Black
Price
$7.18
Rating
4.5
Reviews
2.6K
Latest month sales
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