Dice Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dice sales on Amazon US totaled 51,800 units in July 2026 (▼ 11.7% vs. the prior month), generating an estimated $502,437 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.8% of unit volume and 53.7% of revenue, while a typical listing is priced at $10.88. The keyword itself pulled 107,908 Amazon queries over the same period (▲ 27.0% MoM).
Zooming out to the 12-month window ending July 2026, the dice Top 50 moved 856,850 units and $8,578,853 in cumulative sales — an average of 71,404 units and $714,904 per month. Monthly throughput topped out at 240,300 units in December 2025 and dipped to 24,250 in May 2026, leaving the latest reading 7.3% lower than August 2025.
Dice Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
51.8K
▼ 11.7% MoM
Monthly Revenue 2026/07
$502.4K
▼ 16.7% MoM
Top 10 Market Share 2026/07
61.8%
Dice Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dice listing on Amazon US in July 2026 is ASIN B09VZ6N9GL (Brand: jrceliy), which sold 8,000 units at $6.98 apiece — equal to 15.4% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 32,000 units and $269,600 in July 2026 — 61.8% of unit volume and 53.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dice' on Amazon
July 2026
Is 61.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09VZ6N9GL
50 Pieces Dice Set, 14mm Bulk 6 Sided Colored Dices for Board Games, Math Learning,Classroom | Round Smooth Edges, 10 Distinct Bright Colors, Clear Readable Dots, Perfect for Family Group Party Games
8K
▲ 33.3%vs. prior month
$53.2K
latest month
12-month trend
B005XOMFJ2
Original LCR Left Center Right Dice Game
6K
▲ 100.0%vs. prior month
$53.8K
latest month
12-month trend
B000BUUTKU
Bicycle 5 Dice Set Six Sided D6 Standard Game White Black 16 mm | Set of 5 Acrylic Bicycle Dice for Fun and Cycling Games
3K
▼ 25.0%vs. prior month
$14.1K
latest month
12-month trend
B003I64OT6
LCR® Left Center Right™ Dice Game - Blue Tin
3K
▼ 57.1%vs. prior month
$25.7K
latest month
12-month trend
B0CSFHXTP2
50 Pieces Dice Set, 14mm 6 Sided Colored Dice with Plastic Storage Box | High Quality Standard Color Dice for Board Games, Teaching Math, Party Games
3K
▲ 200.0%vs. prior month
$18.2K
latest month
12-month trend
B0DQJRSZL1
Stocking Stuffers for Men Women, Gifts for Men Dad, Christmas White Elephant Gifts for Adults
3K
▼ 70.0%vs. prior month
$18.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dice Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
jrceliy is the best-performing dice brand in July 2026, moving 8,000 units across 1 ASIN for 25.0% of Top 10 volume. LCR follows with 7,000 units (21.9%), ahead of Bicycle on 3,000 units (9.4%).
Volume is spread across 9 brands, with the top three holding 56.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.99 to $9.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
jrceliy
1 ASIN in Top 10
25.0%
Units
8K
Revenue
$53.2K
Avg. price
$6.98
B09VZ6N9GL
$6.98·★4.6·3.6K revs50 Pieces Dice Set, 14mm Bulk 6 Sided Colored Dices for Board Games, Math Learning,Classroom | Round Smooth Edges, 10 Distinct Bright Colors, Clear Readable Dots, Perfect for Family Group Party Games
Units sold8K
LCR
2 ASINs in Top 10
21.9%
Units
7K
Revenue
$63.8K
Avg. price
$9.47
B005XOMFJ2
$8.97·★4.8·4.9K revsOriginal LCR Left Center Right Dice Game
Units sold6KB00CMRD4SY
$9.97·★4.8·9.1K revsGeorge and Company GEO0723 LCR (R) Wild Dice Game
Units sold1K
Bicycle
1 ASIN in Top 10
9.4%
Units
3K
Revenue
$14.1K
Avg. price
$3.99
B000BUUTKU
$3.99·★4.8·12.2K revsBicycle 5 Dice Set Six Sided D6 Standard Game White Black 16 mm | Set of 5 Acrylic Bicycle Dice for Fun and Cycling Games
Units sold3K
Trending Dice Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00CMRD4SY booked 1K units at $9.97, with ▲ 0.0% MoM change. On the growth side, B0FMR7JF9K leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0CSFHXTP2 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00CMRD4SY
George and Company GEO0723 LCR (R) Wild Dice Game
Price
$9.97
Rating
4.8
Reviews
9.1K
Latest month sales
B0FMR7JF9K
84-Piece MTG Dice Set with Life Counters, Keyword Ability Tokens, Shield & Spindown – 12 Colors for Magic: The Gathering, TCG, Cards Gaming Accessories
Price
$14.99
Rating
4.9
Reviews
105
Latest month sales
B0CSFHXTP2
50 Pieces Dice Set, 14mm 6 Sided Colored Dice with Plastic Storage Box | High Quality Standard Color Dice for Board Games, Teaching Math, Party Games
Unlock to view ASIN details and product titles
Price
$7.88
Rating
4.7
Reviews
402
Latest month sales
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