Dice Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dice Set sales on Amazon US totaled 61,300 units in July 2026 (▼ 7.3% vs. the prior month), generating an estimated $584,069 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.3% of unit volume and 55.5% of revenue, while a typical listing is priced at $11.92. The keyword itself pulled 33,921 Amazon queries over the same period (▲ 8.7% MoM).
Zooming out to the 12-month window ending July 2026, the dice set Top 50 moved 975,800 units and $9,090,304 in cumulative sales — an average of 81,317 units and $757,525 per month. Monthly throughput topped out at 263,550 units in December 2025 and dipped to 28,100 in May 2026, leaving the latest reading 5.3% lower than August 2025.
Dice Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
61.3K
▼ 7.3% MoM
Monthly Revenue 2026/07
$584.1K
▼ 8.8% MoM
Top 10 Market Share 2026/07
65.3%
Dice Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dice set listing on Amazon US in July 2026 is ASIN B00TLEMRKM (Brand: Yahtzee), which sold 10,000 units at $8.88 apiece — equal to 16.3% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 40,000 units and $324,000 in July 2026 — 65.3% of unit volume and 55.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dice Set' on Amazon
July 2026
Is 65.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00TLEMRKM
Hasbro Gaming Yahtzee Game, Fast-Playing Dice Games for Kids, Teens, and Adults, Strategy Games, Family Games for Kids, 2 or More Players, Ages 8 and Up
10K
▲ 11.1%vs. prior month
$88.8K
latest month
12-month trend
B09VZ6N9GL
50 Pieces Dice Set, 14mm Bulk 6 Sided Colored Dices for Board Games, Math Learning,Classroom
8K
▲ 33.3%vs. prior month
$53.2K
latest month
12-month trend
B005XOMFJ2
Original LCR Left Center Right Dice Game
6K
▲ 100.0%vs. prior month
$53.8K
latest month
12-month trend
B000BUUTKU
Bicycle 5 Dice Set Six Sided D6 Standard Game White Black 16 mm | Premium quality, Made with recycled and sustainably sourced materials, 5 count
3K
▼ 25.0%vs. prior month
$14.1K
latest month
12-month trend
B003I64OT6
LCR Left Center Right™ Dice Game - Blue Tin
3K
▼ 57.1%vs. prior month
$25.7K
latest month
12-month trend
B0DQJRSZL1
Stocking Stuffers for Men Women, Gifts for Men Dad, Christmas White Elephant Gifts for Adults
3K
▼ 70.0%vs. prior month
$18.7K
latest month
12-month trend
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Best Dice Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Yahtzee is the best-performing dice set brand in July 2026, moving 10,000 units across 1 ASIN for 25.0% of Top 10 volume. jrceliy follows with 8,000 units (20.0%), ahead of LCR on 6,000 units (15.0%).
With 9 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.98 to $8.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Yahtzee
1 ASIN in Top 10
25.0%
Units
10K
Revenue
$88.8K
Avg. price
$8.88
B00TLEMRKM
$8.88·★4.8·40.5K revsHasbro Gaming Yahtzee Game, Fast-Playing Dice Games for Kids, Teens, and Adults, Strategy Games, Family Games for Kids, 2 or More Players, Ages 8 and Up
Units sold10K
jrceliy
1 ASIN in Top 10
20.0%
Units
8K
Revenue
$53.2K
Avg. price
$6.98
B09VZ6N9GL
$6.98·★4.6·3.6K revs50 Pieces Dice Set, 14mm Bulk 6 Sided Colored Dices for Board Games, Math Learning,Classroom
Units sold8K
LCR
1 ASIN in Top 10
15.0%
Units
6K
Revenue
$53.8K
Avg. price
$8.97
B005XOMFJ2
$8.97·★4.8·4.9K revsOriginal LCR Left Center Right Dice Game
Units sold6K
Trending Dice Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09HH87PKF booked 1K units at $24.99, with ▲ 0.0% MoM change. On the growth side, B0FMR7JF9K leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0CSFHXTP2 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09HH87PKF
CiaraQ 182pcs Polyhedral Dice Set for Dungeon and Dragons MTG Table Games | 26 Role-Playing Dice Sets for D&D with Storage Bag. 7 dice each (D4-D20), Classic Numbers, Ages 14+
Price
$24.99
Rating
4.9
Reviews
2.7K
Latest month sales
B0FMR7JF9K
84-Piece MTG Dice Set with Life Counters, Keyword Ability Tokens, Shield & Spindown – 12 Colors for Magic: The Gathering, TCG, Cards Gaming Accessories
Price
$13.99
Rating
4.9
Reviews
107
Latest month sales
B0CSFHXTP2
50 Pieces Dice Set, 14mm 6 Sided Colored Dice with Plastic Storage Box | High Quality Standard Color Dice for Board Games, Teaching Math, Party Games
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.7
Reviews
417
Latest month sales
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