Dnd Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dnd sales on Amazon US totaled 40,500 units in July 2026 (▼ 12.8% vs. the prior month), generating an estimated $1,066,271 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.7% of unit volume and 62.7% of revenue, while a typical listing is priced at $29.82. The keyword itself pulled 36,312 Amazon queries over the same period (▼ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the dnd Top 50 moved 456,800 units and $11,654,451 in cumulative sales — an average of 38,067 units and $971,204 per month. Monthly throughput topped out at 68,400 units in December 2025 and dipped to 22,050 in May 2026, leaving the latest reading 61.4% higher than August 2025.
Dnd Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
40.5K
▼ 12.8% MoM
Monthly Revenue 2026/07
$1.1M
▼ 13.2% MoM
Top 10 Market Share 2026/07
61.7%
Dnd Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dnd listing on Amazon US in July 2026 is ASIN B0BKRC4K54 (Brand: DAISY DND), which sold 10,000 units at $17.00 apiece — equal to 24.7% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $668,250 in July 2026 — 61.7% of unit volume and 62.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dnd' on Amazon
July 2026
Is 61.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BKRC4K54
DND Base Gel & Top Gel No Cleanse Duo | Professional UV/LED Base Coat & No Cleanse Top Coat Set, Glossy Chip-Free Finish, Long Lasting Wear, Easy Soak Off Removal
10K
▲ 0.0%vs. prior month
$170K
latest month
12-month trend
0786969512
Dungeons & Dragons 2024 Player's Handbook (D&D Core Rulebook)
4K
▲ 0.0%vs. prior month
$159.8K
latest month
12-month trend
0786969520
Dungeons & Dragons 2024 Dungeon Master's Guide (D&D Core Rulebook)
2K
▲ 0.0%vs. prior month
$96.4K
latest month
12-month trend
0786969547
Dungeons & Dragons 2024 Monster Manual (D&D Core Rulebook)
2K
▲ 0.0%vs. prior month
$93.9K
latest month
12-month trend
B0BKRCBH4H
DND Base Gel & Top Gel No Cleanse Duo | Professional UV/LED Base Coat & No Cleanse Top Coat Set, Glossy Chip-Free Finish, Long Lasting Wear, Easy Soak Off Removal
2K
▼ 33.3%vs. prior month
$34K
latest month
12-month trend
B0794Z8XRP
CiaraQ Polyhedral Dice Set - DND Role Playing Dice | Acrylic RPG Dice for Dungeons and Dragons MTG Table Games, Multi-color, 35pcs
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
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Best Dnd Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DAISY DND is the best-performing dnd brand in July 2026, moving 14,000 units across 4 ASINs for 56.0% of Top 10 volume. Dungeons & Dragons follows with 9,000 units (36.0%), ahead of CiaraQ on 2,000 units (8.0%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.00 to $41.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DAISY DND
4 ASINs in Top 10
56.0%
Units
14K
Revenue
$238K
Avg. price
$17.00
B0BKRC4K54
$17.00·★4.8·3.8K revsDND Base Gel & Top Gel No Cleanse Duo | Professional UV/LED Base Coat & No Cleanse Top Coat Set, Glossy Chip-Free Finish, Long Lasting Wear, Easy Soak Off Removal
Units sold10KB0BKRCBH4H
$17.00·★4.6·900 revsDND Base Gel & Top Gel No Cleanse Duo | Professional UV/LED Base Coat & No Cleanse Top Coat Set, Glossy Chip-Free Finish, Long Lasting Wear, Easy Soak Off Removal
Units sold2KB09HSPZFX9
$17.00·★4.5·16.7K revsDND Gel Nail Polish Duo, Pink, 0.5 Fl Oz Each | Matching UV/LED Gel Polish & Air Dry Lacquer Set, Chip-Free Long Lasting Pink Nail Color, Easy Soak Off Removal
Units sold1KB09HSRKLR7
$17.00·★4.4·1.6K revsDND Gel Nail Polish Duo, White | Matching UV/LED Gel Polish & Air Dry Lacquer Set, Chip-Free Long Lasting White Nail Color, Easy Soak Off Removal
Units sold1K
Dungeons & Dragons
4 ASINs in Top 10
36.0%
Units
9K
Revenue
$394.7K
Avg. price
$41.45
0786969512
$39.99·★4.8·3.6K revsDungeons & Dragons 2024 Player's Handbook (D&D Core Rulebook)
Units sold4K0786969520
$39.38·★4.8·2.4K revsDungeons & Dragons 2024 Dungeon Master's Guide (D&D Core Rulebook)
Units sold2K0786969547
$46.50·★4.8·1.9K revsDungeons & Dragons 2024 Monster Manual (D&D Core Rulebook)
Units sold2K0786970022
$39.95·★4.5·108 revsDungeons & Dragons Ravenloft: The Horrors Within | D&D Gameplay Expansion Book
Units sold1K
CiaraQ
2 ASINs in Top 10
8.0%
Units
2K
Revenue
$35.5K
Avg. price
$17.49
B0794Z8XRP
$9.99·★4.8·20.6K revsCiaraQ Polyhedral Dice Set - DND Role Playing Dice | Acrylic RPG Dice for Dungeons and Dragons MTG Table Games, Multi-color, 35pcs
Units sold1KB09HH87PKF
$24.99·★4.9·2.7K revsCiaraQ 182pcs Polyhedral Dice Set for Dungeon and Dragons MTG Table Games | 26 Role-Playing Dice Sets for D&D with Storage Bag. 7 dice each (D4-D20), Classic Numbers, Ages 14+
Units sold1K
Trending Dnd Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09HSRKLR7 booked 1K units at $17.00, with ▲ 0.0% MoM change. On the growth side, B0FDJFR245 leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B09QHRB1J3 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09HSRKLR7
DND Gel Nail Polish Duo, White | Matching UV/LED Gel Polish & Air Dry Lacquer Set, Chip-Free Long Lasting White Nail Color, Easy Soak Off Removal
Price
$17.00
Rating
4.4
Reviews
1.6K
Latest month sales
B0FDJFR245
Dungeons & Dragons Starter Set: Heroes of the Borderlands
Price
$39.95
Rating
4.8
Reviews
941
Latest month sales
B09QHRB1J3
Sharp Edge DND Dice Set Handmade 7 Accessories Dice for Dungeons and Dragons TTRPG Games, Multi-Sided RPG Polyhedral Resin Sharp Edge Dice Roleplaying Games
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.7
Reviews
1.1K
Latest month sales
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