Design Essentials Conditioner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Design Essentials Conditioner sales on Amazon US totaled 276,000 units in July 2026 (▼ 34.4% vs. the prior month), generating an estimated $6,401,510 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 36.2% of unit volume and 40.9% of revenue, while a typical listing is priced at $23.42. The keyword itself pulled 14,027 Amazon queries over the same period (▼ 10.0% MoM).
Zooming out to the 12-month window ending July 2026, the design essentials conditioner Top 50 moved 3,355,550 units and $81,609,910 in cumulative sales — an average of 279,629 units and $6,800,826 per month. Monthly throughput topped out at 420,500 units in June 2026 and dipped to 175,400 in May 2026, leaving the latest reading 9.8% higher than August 2025.
Design Essentials Conditioner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
276K
▼ 34.4% MoM
Monthly Revenue 2026/07
$6.4M
▼ 47.3% MoM
Top 10 Market Share 2026/07
36.2%
Design Essentials Conditioner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold design essentials conditioner listing on Amazon US in July 2026 is ASIN B07KRS9JG1 (Brand: Aussie), which sold 10,000 units at $7.97 apiece — equal to 3.6% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $2,618,500 in July 2026 — 36.2% of unit volume and 40.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Design Essentials Conditioner' on Amazon
July 2026
Is 36.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07KRS9JG1
Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz
10K
▲ 0.0%vs. prior month
$79.7K
latest month
12-month trend
B08SSCQH77
Redken All Soft Conditioner – For Dry, Brittle Hair
10K
▼ 50.0%vs. prior month
$290K
latest month
12-month trend
B0098QQ88U
Moroccanoil Hydrating Conditioner
10K
▲ 0.0%vs. prior month
$284.5K
latest month
12-month trend
B07D37SBHF
Olaplex N°.5 Bond Maintenance™ Strengthening Conditioner | Repair | For Medium-To-Coarse Hair; Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
10K
▼ 66.7%vs. prior month
$340K
latest month
12-month trend
B07H3GBSC3
amika soulfood nourishing mask
10K
▼ 66.7%vs. prior month
$360K
latest month
12-month trend
B09JKRHB15
African Pride Moisture Miracle Pre-Shampoo Hair Detangler, 18 Oz | Aloe & coconut water pre-poo softens and detangles curls and coils; minimizes breakage on wash day
10K
▲ 11.1%vs. prior month
$75.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Design Essentials Conditioner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Olaplex is the best-performing design essentials conditioner brand in July 2026, moving 20,000 units across 2 ASINs for 20.0% of Top 10 volume. Amika follows with 20,000 units (20.0%), ahead of Aussie on 10,000 units (10.0%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.97 to $51.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Olaplex
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$1M
Avg. price
$51.00
B07D37SBHF
$34.00·★4.6·85.1K revsOlaplex N°.5 Bond Maintenance™ Strengthening Conditioner | Repair | For Medium-To-Coarse Hair; Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
Units sold10KB0D4SBLLRJ
$68.00·★4.6·5.9K revsOLAPLEX Wash & Shine Hair Kit | Shampoo & Conditioner Set, Bonding Oil | 3X Stronger, 3X Length Retention,72HR Frizz Control, Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
Units sold10K
Amika
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$670K
Avg. price
$33.50
B07H3GBSC3
$36.00·★4.7·8.5K revsamika soulfood nourishing mask
Units sold10KB0B23S4X3K
$31.00·★4.5·4.5K revsamika Hydro Rush Intense Moisture Leave-In Conditioner with Hyaluronic Acid
Units sold10K
Aussie
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$79.7K
Avg. price
$7.97
B07KRS9JG1
$7.97·★4.7·4.5K revsAussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz
Units sold10K
Trending Design Essentials Conditioner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09JKRHB15 booked 10K units at $7.49, with ▲ 11.1% MoM change. On the growth side, B0CXFDQZKF leads positive momentum with ▲ 300.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09JKRHB15
African Pride Moisture Miracle Pre-Shampoo Hair Detangler, 18 Oz | Aloe & coconut water pre-poo softens and detangles curls and coils; minimizes breakage on wash day
Price
$7.49
Rating
4.6
Reviews
14.1K
Latest month sales
B0G26HTDHK
Kitsch Moisturizing Coconut Oil Hair Mask for Damaged Hair – 10 oz | Deep Conditioner for Women – Curly Hair Products Friendly – Frizz-Reducing Hair Care for Curly, Coily & All Hair Types
Price
$15.99
Rating
4.6
Reviews
1.1K
Latest month sales
B0CXFDQZKF
The Doux DEAR MAMA Moisture Milk, Leave-In Conditioner & Detangler, 8 oz | Infused with Aloe & Pineapple to Hydrate, Refresh & Deeply Condition Curls, For Natural Hair Care, Silicone-Free
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.6
Reviews
218
Latest month sales
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