Hims Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hims Shampoo sales on Amazon US totaled 370,000 units in July 2026 (▼ 15.1% vs. the prior month), generating an estimated $7,245,940 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.5% of unit volume and 47.8% of revenue, while a typical listing is priced at $23.71. The keyword itself pulled 25,879 Amazon queries over the same period (▲ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the hims shampoo Top 50 moved 4,083,500 units and $82,513,128 in cumulative sales — an average of 340,292 units and $6,876,094 per month. Monthly throughput topped out at 436,000 units in June 2026 and dipped to 233,500 in May 2026, leaving the latest reading 15.6% higher than August 2025.
Hims Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
370K
▼ 15.1% MoM
Monthly Revenue 2026/07
$7.2M
▼ 15.8% MoM
Top 10 Market Share 2026/07
56.5%
Hims Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hims shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 27.0% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 209,000 units and $3,466,600 in July 2026 — 56.5% of unit volume and 47.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hims Shampoo' on Amazon
July 2026
Is 56.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0DV43L7J8
CeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
20K
▼ 33.3%vs. prior month
$199.4K
latest month
12-month trend
B07N7MWX72
Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
20K
▼ 33.3%vs. prior month
$190.8K
latest month
12-month trend
B07BHCB9Y2
PURA D'OR Gold Label Anti-Thinning Biotin Shampoo & Conditioner, 16oz x2 | Thicker-Looking Hair, Clinically Tested, Botanical Extracts, Aloe Vera Base, Men & Women, Sulfate-Free, Natural Earthy Scent
10K
▼ 50.0%vs. prior month
$399.9K
latest month
12-month trend
B0849L3675
Botanic Hearth Tea Tree Shampoo - 16 Fl oz, Deep Cleans, Refreshes Scalp | Enriched With 100% Pure Tea Tree Oil, For Itchy And Dry Scalp, Sulfate/Paraben Free | For both Men And Women & All Hair Types
10K
▲ 0.0%vs. prior month
$136.1K
latest month
12-month trend
B0D3KQYBJR
BASED Shower Duo Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil, Cleansing Shampoo & Hydrating Conditioner for Men, No Sulfates, Silicones, or Parabens, 12 fl oz (Pack of 2)
10K
▲ 0.0%vs. prior month
$400K
latest month
12-month trend
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Best Hims Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing hims shampoo brand in July 2026, moving 100,000 units across 1 ASIN for 47.8% of Top 10 volume. CeraVe follows with 20,000 units (9.6%), ahead of Mielle Organics on 20,000 units (9.6%).
With 9 brands splitting the Top 10 and 67.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.94 to $16.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
1 ASIN in Top 10
47.8%
Units
100K
Revenue
$1.6M
Avg. price
$16.88
B00AINMFAC
$16.88·★4.6·112.3K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100K
CeraVe
1 ASIN in Top 10
9.6%
Units
20K
Revenue
$199.4K
Avg. price
$9.97
B0DV43L7J8
$9.97·★4.6·6.2K revsCeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
Units sold20K
Mielle Organics
1 ASIN in Top 10
9.6%
Units
20K
Revenue
$190.8K
Avg. price
$9.94
B07N7MWX72
$9.94·★4.4·37.1K revsMielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
Units sold20K
Trending Hims Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00W2OXT1O leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0BD2SKVTJ close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00W2OXT1O
DS Labs Revita Hair Density Shampoo & Conditioner for Thinning Hair, 205 mL | Complete hair care routine powered by peptides, turmeric, caffeine & ginseng for healthier-looking, fuller-looking hair.
Price
$52.70
Rating
4.3
Reviews
2.7K
Latest month sales
B0BD2SKVTJ
Rosemary Biotin Shampoo and Conditioner Set for Hair Strengthening | Shampoo Set with 100% Rosemary Oil & Biotin for Thinning Hair, Anti-Hair Loss Botanical Formula, Women & Men, 16 floz Each
Price
$25.00
Rating
4.3
Reviews
1.3K
Latest month sales
B0DHSRJJ6H
Rogaine Men's Thickening 2 in 1 Shampoo + Conditioner, Hair Thickening Shampoo & Conditioner with Rosemary Oil, Keratin & Citric Acid Leaves Hair Visibly Thicker, Not Minoxidil, 8.4 fl. oz
Unlock to view ASIN details and product titles
Price
$14.49
Rating
4.2
Reviews
1.6K
Latest month sales
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