Deodorant Women Aluminum Free Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Deodorant Women Aluminum Free sales on Amazon US totaled 291,000 units in July 2026 (▼ 26.8% vs. the prior month), generating an estimated $3,653,180 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.7% of unit volume and 40.8% of revenue, while a typical listing is priced at $12.85. The keyword itself pulled 42,046 Amazon queries over the same period (▲ 1.4% MoM).
Zooming out to the 12-month window ending July 2026, the deodorant women aluminum free Top 50 moved 3,077,250 units and $38,714,311 in cumulative sales — an average of 256,438 units and $3,226,193 per month. Monthly throughput topped out at 397,800 units in June 2026 and dipped to 180,450 in May 2026, leaving the latest reading 23.4% higher than August 2025.
Deodorant Women Aluminum Free Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
291K
▼ 26.8% MoM
Monthly Revenue 2026/07
$3.7M
▼ 31.7% MoM
Top 10 Market Share 2026/07
44.7%
Deodorant Women Aluminum Free Market Share & Sales Concentration on Amazon US — July 2026
The most-sold deodorant women aluminum free listing on Amazon US in July 2026 is ASIN B08WYXNVQ7 (Brand: Salt & Stone), which sold 30,000 units at $20.00 apiece — equal to 10.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $1,491,900 in July 2026 — 44.7% of unit volume and 40.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Deodorant Women Aluminum Free' on Amazon
July 2026
Is 44.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08WYXNVQ7
Salt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
30K
▼ 50.0%vs. prior month
$600K
latest month
12-month trend
B008I2IKPE
Secret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz
20K
▲ 0.0%vs. prior month
$159.4K
latest month
12-month trend
B0080PEM3S
Degree Advanced Protection Deodorant, White Flowers & Lychee, 2.6 oz | For active days, 72-hour sweat and odor protection that moves with you.
10K
▼ 50.0%vs. prior month
$49.9K
latest month
12-month trend
B00ZOIEHYS
Dove Advanced Care Antiperspirant Caring Coconut, 2 Count Deodorant Stick for Women, for 48 Hour Protection And Soft And Comfortable Underarms, 2.6 oz | 72 hour sweat and odor protection. Caring Coconut
10K
▼ 50.0%vs. prior month
$127.7K
latest month
12-month trend
B00008O2X5
Almay Clear Gel Deodorant and Antiperspirant, Fragrance Free, 2.25 oz | Gentle and hypoallergenic antiperspirant deodorant for sensitive skin. Dermatologist tested. Fragrance free.
10K
▲ 0.0%vs. prior month
$43.5K
latest month
12-month trend
B000L978FU
CRYSTAL Deodorant Stick (30003), Unscented, 4.25 Ounce
10K
▲ 0.0%vs. prior month
$75.1K
latest month
12-month trend
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Best Deodorant Women Aluminum Free Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Salt & Stone is the best-performing deodorant women aluminum free brand in July 2026, moving 30,000 units across 1 ASIN for 23.1% of Top 10 volume. Secret follows with 30,000 units (23.1%), ahead of Dove on 20,000 units (15.4%).
With 8 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.47 to $20.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Salt & Stone
1 ASIN in Top 10
23.1%
Units
30K
Revenue
$600K
Avg. price
$20.00
B08WYXNVQ7
$20.00·★4.1·18.2K revsSalt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
Units sold30K
Secret
2 ASINs in Top 10
23.1%
Units
30K
Revenue
$229.1K
Avg. price
$7.47
B008I2IKPE
$7.97·★4.8·8.6K revsSecret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz
Units sold20KB07QT9TDT9
$6.97·★4.4·8.1K revsSecret Aluminum Free Deodorant for Women, 72hr Odor Protection, Naturally Derived Ingredients, Free of Parabens Dyes Talc & Baking Soda, PH Balancing Minerals, Dry Solid, Cotton Scent, 2.4 oz
Units sold10K
Dove
2 ASINs in Top 10
15.4%
Units
20K
Revenue
$200K
Avg. price
$10.76
B00ZOIEHYS
$13.55·★4.8·31.5K revsDove Advanced Care Antiperspirant Caring Coconut, 2 Count Deodorant Stick for Women, for 48 Hour Protection And Soft And Comfortable Underarms, 2.6 oz | 72 hour sweat and odor protection. Caring Coconut
Units sold10KB0FL84FCZK
$7.97·★4.4·925 revsDove Deodorant Stick Coconut & Pink Jasmine Aluminum Free 2.4 Oz | 72H Odor Protection
Units sold10K
Trending Deodorant Women Aluminum Free Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FL84FCZK booked 10K units at $7.97, with ▲ 0.0% MoM change. On the growth side, B07B8B1XJX leads positive momentum with ▲ 150.0% MoM growth on 2K units, with B09BWPR2VF close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FL84FCZK
Dove Deodorant Stick Coconut & Pink Jasmine Aluminum Free 2.4 Oz | 72H Odor Protection
Price
$7.97
Rating
4.4
Reviews
925
Latest month sales
B07B8B1XJX
Kopari Aluminum Free Coconut Deodorant, Plant-Based Formula, No Aluminum, Parabens or Baking Soda, Everyday Odor Protection, Original, 1 Pack
Price
$16.00
Rating
4.3
Reviews
16.4K
Latest month sales
B09BWPR2VF
Native Sensitive Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control | Deodorant for Women & Men, Aluminum Free with Baking Soda, Coconut Oil and Shea Butter, Aloe & Green Tea
Unlock to view ASIN details and product titles
Price
$13.97
Rating
4.6
Reviews
339
Latest month sales
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