Arm And Hammer Deodorant Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Degree is the best-performing arm and hammer deodorant brand in July 2026, moving 70,000 units across 2 ASINs for 32.9% of Top 10 volume. Native follows with 50,000 units (23.5%), ahead of Arm & Hammer on 40,000 units (18.8%).

With 7 brands splitting the Top 10 and 75.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.98 to $13.06, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DC8BDQNF booked 6K units at $14.94, with ▲ 20.0% MoM change. On the growth side, B01LY6TJ0U leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B07V2YB7L3 close behind at ▲ 100.0% MoM on 4K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.