Aluminum Free Deodorant For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aluminum Free Deodorant For Women sales on Amazon US totaled 309,000 units in July 2026 (▼ 28.0% vs. the prior month), generating an estimated $3,683,450 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.5% of unit volume and 45.2% of revenue, while a typical listing is priced at $12.45. The keyword itself pulled 52,337 Amazon queries over the same period (▲ 8.9% MoM).
Zooming out to the 12-month window ending July 2026, the aluminum free deodorant for women Top 50 moved 3,104,650 units and $38,153,694 in cumulative sales — an average of 258,721 units and $3,179,474 per month. Monthly throughput topped out at 429,000 units in June 2026 and dipped to 190,450 in May 2026, leaving the latest reading 29.9% higher than August 2025.
Aluminum Free Deodorant For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
309K
▼ 28.0% MoM
Monthly Revenue 2026/07
$3.7M
▼ 33.2% MoM
Top 10 Market Share 2026/07
48.5%
Aluminum Free Deodorant For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aluminum free deodorant for women listing on Amazon US in July 2026 is ASIN B00I69TI5K (Brand: Dove), which sold 30,000 units at $7.94 apiece — equal to 9.7% of every unit tracked in this report.
The Top 10 ASINs account for 150,000 units and $1,665,600 in July 2026 — 48.5% of unit volume and 45.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aluminum Free Deodorant For Women' on Amazon
July 2026
Is 48.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00I69TI5K
Dove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
30K
▼ 40.0%vs. prior month
$238.2K
latest month
12-month trend
B08WYXNVQ7
Salt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
30K
▼ 50.0%vs. prior month
$600K
latest month
12-month trend
B008I2IKPE
Secret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz
20K
▲ 0.0%vs. prior month
$159.4K
latest month
12-month trend
B00ZOIEHYS
Dove Advanced Care Antiperspirant Caring Coconut, 2 Count Deodorant Stick for Women, for 48 Hour Protection And Soft And Comfortable Underarms, 2.6 oz | 72 hour sweat and odor protection. Caring Coconut
10K
▼ 50.0%vs. prior month
$127.7K
latest month
12-month trend
B00008O2X5
Almay Clear Gel Deodorant and Antiperspirant, Fragrance Free, 2.25 oz | Gentle and hypoallergenic antiperspirant deodorant for sensitive skin. Dermatologist tested. Fragrance free.
10K
▲ 0.0%vs. prior month
$43.5K
latest month
12-month trend
B000L978FU
CRYSTAL Deodorant Stick (30003), Unscented, 4.25 Ounce
10K
▲ 0.0%vs. prior month
$75.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Aluminum Free Deodorant For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing aluminum free deodorant for women brand in July 2026, moving 40,000 units across 2 ASINs for 26.7% of Top 10 volume. Salt & Stone follows with 30,000 units (20.0%), ahead of Secret on 30,000 units (20.0%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.47 to $20.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
2 ASINs in Top 10
26.7%
Units
40K
Revenue
$365.9K
Avg. price
$10.75
B00I69TI5K
$7.94·★4.8·15.4K revsDove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
Units sold30KB00ZOIEHYS
$13.55·★4.8·31.5K revsDove Advanced Care Antiperspirant Caring Coconut, 2 Count Deodorant Stick for Women, for 48 Hour Protection And Soft And Comfortable Underarms, 2.6 oz | 72 hour sweat and odor protection. Caring Coconut
Units sold10K
Salt & Stone
1 ASIN in Top 10
20.0%
Units
30K
Revenue
$600K
Avg. price
$20.00
B08WYXNVQ7
$20.00·★4.1·18.2K revsSalt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
Units sold30K
Secret
2 ASINs in Top 10
20.0%
Units
30K
Revenue
$229.1K
Avg. price
$7.47
B008I2IKPE
$7.97·★4.8·8.6K revsSecret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz
Units sold20KB07QT9TDT9
$6.97·★4.4·8.1K revsSecret Aluminum Free Deodorant for Women, 72hr Odor Protection, Naturally Derived Ingredients, Free of Parabens Dyes Talc & Baking Soda, PH Balancing Minerals, Dry Solid, Cotton Scent, 2.4 oz
Units sold10K
Trending Aluminum Free Deodorant For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09K1YVMZG booked 10K units at $16.92, with ▲ 0.0% MoM change. On the growth side, B09BWPR2VF leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0CJBQBGC3 close behind at ▲ 20.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09K1YVMZG
Schmidt's Deodorant Charcoal & Magnesium 2 Count 2.65 oz 48H | 24 Hour Odor Protection for Women and Men. With Natural Ingredients. Cruelty-Free
Price
$16.92
Rating
4.4
Reviews
5.1K
Latest month sales
B09BWPR2VF
Native Sensitive Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control | Deodorant for Women & Men, Aluminum Free with Baking Soda, Coconut Oil and Shea Butter, Aloe & Green Tea
Price
$13.97
Rating
4.6
Reviews
339
Latest month sales
B0CJBQBGC3
Secret Aluminum Free Whole Body Deodorant Spray for Women, 72hr Sensitive Freshness & Odor Defense, PH Balanced, Invisible Protection, Safe to Use Everywhere, Peach & Vanilla Blossom Scent, 3.5 oz
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.2
Reviews
12.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this aluminum free deodorant for women report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card