Dark And Lovely Hair Dye Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dark And Lovely Hair Dye sales on Amazon US totaled 126,700 units in July 2026 (▼ 10.1% vs. the prior month), generating an estimated $1,631,550 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.7% of unit volume and 59.9% of revenue, while a typical listing is priced at $11.22. The keyword itself pulled 18,408 Amazon queries over the same period (▲ 6.9% MoM).
Zooming out to the 12-month window ending July 2026, the dark and lovely hair dye Top 50 moved 1,318,700 units and $16,433,674 in cumulative sales — an average of 109,892 units and $1,369,473 per month. Monthly throughput topped out at 140,900 units in June 2026 and dipped to 78,300 in May 2026, leaving the latest reading 30.1% higher than August 2025.
Dark And Lovely Hair Dye Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
126.7K
▼ 10.1% MoM
Monthly Revenue 2026/07
$1.6M
▼ 11.9% MoM
Top 10 Market Share 2026/07
53.7%
Dark And Lovely Hair Dye Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dark and lovely hair dye listing on Amazon US in July 2026 is ASIN B08PVHXKG3 (Brand: Yexixsr), which sold 10,000 units at $5.99 apiece — equal to 7.9% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 68,000 units and $977,410 in July 2026 — 53.7% of unit volume and 59.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dark And Lovely Hair Dye' on Amazon
July 2026
Is 53.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08PVHXKG3
Yexixsr 5Pcs Hair Bleach Kit, Hair Dye Brush, Hair Color Bowl, Clip | Professional Salon Hair Coloring Products for Hair Highlighting and Hair Bleaching at Home
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0BZ45SNLR
Bablabear Black Hair Dye Shampoo for Gray Hair,Hair Color Shampoo for Women and Men, Grey Coverage.
9K
▼ 10.0%vs. prior month
$196.7K
latest month
12-month trend
B0F335M3BR
Polar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
9K
▼ 10.0%vs. prior month
$314.6K
latest month
12-month trend
B0BMF1G6LB
Xarchy 19Pcs Professional Hair Bleach Kit, Hair Coloring Products | for Hair Highlightin and Hair Dyeing at Home with Hair Dye Brush, Hair Color Bowl, Hairclips, Gloves, Storage Bag
8K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B087642J5X
Hair Dye Color Brush and Bowl Set, Black | Color Bowl Brushes Tool Mixing Bowl Kit Tint Comb for Hair Tint Dying Coloring Applicator
7K
▲ 16.7%vs. prior month
$34.9K
latest month
12-month trend
B01829EORK
Schwarzkopf Color ULTÎME® 1.4 Sapphire Black Permanent Hair Dye | Covers grays for vivid color, Diamond brilliance shine, Fade-resistant up to 10 weeks, Suitable for all textures
6K
▼ 14.3%vs. prior month
$59.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dark And Lovely Hair Dye Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Yexixsr is the best-performing dark and lovely hair dye brand in July 2026, moving 10,000 units across 1 ASIN for 14.7% of Top 10 volume. Bablabear follows with 9,000 units (13.2%), ahead of POLAR HAIR CARE on 9,000 units (13.2%).
Volume is spread across 10 brands, with the top three holding 41.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $34.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Yexixsr
1 ASIN in Top 10
14.7%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B08PVHXKG3
$5.99·★4.7·15.5K revsYexixsr 5Pcs Hair Bleach Kit, Hair Dye Brush, Hair Color Bowl, Clip | Professional Salon Hair Coloring Products for Hair Highlighting and Hair Bleaching at Home
Units sold10K
Bablabear
1 ASIN in Top 10
13.2%
Units
9K
Revenue
$196.7K
Avg. price
$22.98
B0BZ45SNLR
$22.98·★4.3·9K revsBablabear Black Hair Dye Shampoo for Gray Hair,Hair Color Shampoo for Women and Men, Grey Coverage.
Units sold9K
POLAR HAIR CARE
1 ASIN in Top 10
13.2%
Units
9K
Revenue
$314.6K
Avg. price
$34.95
B0F335M3BR
$34.95·★4.0·2.6K revsPolar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Units sold9K
Trending Dark And Lovely Hair Dye Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01F4EB9DS leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B09HWP2G29 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01F4EB9DS
Creme of Nature Moisture-Rich Hair Color, C41 Honey Blonde, 1 pk | Blonde permanent hair color with full gray coverage and ammonia-free conditioning for rich, radiant, long-lasting color.
Price
$5.22
Rating
4.4
Reviews
1.2K
Latest month sales
B09HWP2G29
SoftSheen-Carson Interbeauty Dark and Lovely® Uplift Bleaching Kit with Powder, Developer, and Toner for Blonde Hair
Price
$6.99
Rating
4.3
Reviews
2.3K
Latest month sales
B0CH4R9TTT
Neeta Ready-to-Use Henna Paste for Hair – Herbal Henna-Based Formula – Reddish Brown – Pack of 4 Cones
Unlock to view ASIN details and product titles
Price
$7.20
Rating
4.4
Reviews
2.4K
Latest month sales
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