Curly Hair Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Curly Hair Shampoo sales on Amazon US totaled 593,000 units in July 2026 (▼ 34.1% vs. the prior month), generating an estimated $12,696,950 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.3% of unit volume and 41.1% of revenue, while a typical listing is priced at $22.58. The keyword itself pulled 17,550 Amazon queries over the same period (▲ 8.9% MoM).
Zooming out to the 12-month window ending July 2026, the curly hair shampoo Top 50 moved 7,356,100 units and $160,631,323 in cumulative sales — an average of 613,008 units and $13,385,944 per month. Monthly throughput topped out at 900,000 units in June 2026 and dipped to 364,000 in May 2026, leaving the latest reading 3.5% higher than August 2025.
Curly Hair Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
593K
▼ 34.1% MoM
Monthly Revenue 2026/07
$12.7M
▼ 44.7% MoM
Top 10 Market Share 2026/07
52.3%
Curly Hair Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold curly hair shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 16.9% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 310,000 units and $5,219,500 in July 2026 — 52.3% of unit volume and 41.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Curly Hair Shampoo' on Amazon
July 2026
Is 52.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B076JK8PXX
TRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
40K
▲ 100.0%vs. prior month
$424K
latest month
12-month trend
B0BBBSMV94
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
30K
▼ 50.0%vs. prior month
$592.5K
latest month
12-month trend
B01M9DV1OT
So Cozy Leave In Conditioner Spray (8 Fl Oz) Paraben-Free Detangler for Kids' Curly Hair, Deep Conditioner & Tangle-Free Curls, Gentle & Nourishing with Keratin, Vitamin B5, Olive Oil & Jojoba Oil
20K
▲ 0.0%vs. prior month
$178.8K
latest month
12-month trend
B0DV42H38H
CeraVe Gentle Hydrating Shampoo with Hyaluronic Acid for Hair & Scalp, 12oz | Leaves Hair and Scalp Soft and Healthy-Looking with Ceramides, Niacinamide and A Color Safe Formula
20K
▼ 33.3%vs. prior month
$179.4K
latest month
12-month trend
B0DV43L7J8
CeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
20K
▼ 33.3%vs. prior month
$199.4K
latest month
12-month trend
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Best Curly Hair Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing curly hair shampoo brand in July 2026, moving 100,000 units across 1 ASIN for 32.3% of Top 10 volume. TRESemmé follows with 40,000 units (12.9%), ahead of CeraVe on 40,000 units (12.9%).
Volume is spread across 8 brands, with the top three holding 58.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.47 to $16.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
1 ASIN in Top 10
32.3%
Units
100K
Revenue
$1.6M
Avg. price
$16.88
B00AINMFAC
$16.88·★4.6·112.4K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100K
TRESemmé
1 ASIN in Top 10
12.9%
Units
40K
Revenue
$424K
Avg. price
$10.74
B076JK8PXX
$10.74·★4.7·11K revsTRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
Units sold40K
CeraVe
2 ASINs in Top 10
12.9%
Units
40K
Revenue
$378.8K
Avg. price
$9.47
B0DV42H38H
$8.97·★4.5·6K revsCeraVe Gentle Hydrating Shampoo with Hyaluronic Acid for Hair & Scalp, 12oz | Leaves Hair and Scalp Soft and Healthy-Looking with Ceramides, Niacinamide and A Color Safe Formula
Units sold20KB0DV43L7J8
$9.97·★4.6·6.3K revsCeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
Units sold20K
Trending Curly Hair Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B076JK8PXX booked 40K units at $10.74, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B076JK8PXX
TRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
Price
$10.74
Rating
4.7
Reviews
11K
Latest month sales
B01M9DV1OT
So Cozy Leave In Conditioner Spray (8 Fl Oz) Paraben-Free Detangler for Kids' Curly Hair, Deep Conditioner & Tangle-Free Curls, Gentle & Nourishing with Keratin, Vitamin B5, Olive Oil & Jojoba Oil
Price
$8.09
Rating
4.5
Reviews
35.5K
Latest month sales
B07QC43BXB
L'Oreal Paris EverPure Moisture Shampoo and Conditioner Set, Sulfate-Free Hair Care for Dry or Color-Treated Hair with Rosemary Botanicals, 17 Fl Oz Set
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.6
Reviews
14.7K
Latest month sales
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