Old Spice Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Old Spice Shampoo sales on Amazon US totaled 205,500 units in July 2026 (▼ 14.7% vs. the prior month), generating an estimated $3,626,052 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.1% of unit volume and 52.2% of revenue, while a typical listing is priced at $17.68. The keyword itself pulled 24,481 Amazon queries over the same period (▲ 10.8% MoM).
Zooming out to the 12-month window ending July 2026, the old spice shampoo Top 50 moved 1,983,550 units and $36,154,307 in cumulative sales — an average of 165,296 units and $3,012,859 per month. Monthly throughput topped out at 240,800 units in June 2026 and dipped to 120,300 in May 2026, leaving the latest reading 33.7% higher than August 2025.
Old Spice Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
205.5K
▼ 14.7% MoM
Monthly Revenue 2026/07
$3.6M
▼ 15.7% MoM
Top 10 Market Share 2026/07
51.1%
Old Spice Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold old spice shampoo listing on Amazon US in July 2026 is ASIN B0FX5PDSZ2 (Brand: Old Spice), which sold 20,000 units at $12.97 apiece — equal to 9.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 105,000 units and $1,891,620 in July 2026 — 51.1% of unit volume and 52.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Old Spice Shampoo' on Amazon
July 2026
Is 51.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FX5PDSZ2
Old Spice Body Wash for Men, Cashmere + Vanilla Wood Scent, 20 fl oz | Spice Alchemist Collection | 24/7 Cologne Infused Hydration | No Trade Off Formula | Free of Phthalates Silicones & Dyes
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
B00FH692PQ
PURA D'OR Original Gold Label Anti-Hair Thinning Biotin Shampoo, 16oz | Fuller-Looking Volume, Clinically Tested, Saw Palmetto, Nettle, Aloe Vera Base, Men & Women, Sulfate-Free, Paraben-Free
10K
▼ 50.0%vs. prior month
$299.9K
latest month
12-month trend
B07F38LXDM
Head & Shoulders Classic Clean Anti-Dandruff Shampoo Twin Pack, 32.1 fl oz Each, 72-Hour Dandruff Protection, Safe for Everyday Use on All Hair Types
10K
▼ 50.0%vs. prior month
$265.9K
latest month
12-month trend
B09NPNPKGS
Old Spice Deodorant for Men, Aluminum Free, Swagger Scent, 3.8 oz Pack of 3 | Red Collection | Lime and Cedarwood Notes | 24/7 Odor Protection | 24/7 Freshness and Long-Lasting Scent
10K
▲ 0.0%vs. prior month
$229.7K
latest month
12-month trend
B0CNJ48DND
Old Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
10K
▲ 1900.0%vs. prior month
$129.6K
latest month
12-month trend
B0D3KQYBJR
BASED Shower Duo Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil, Cleansing Shampoo & Hydrating Conditioner for Men, No Sulfates, Silicones, or Parabens, 12 fl oz (Pack of 2)
10K
▲ 0.0%vs. prior month
$400K
latest month
12-month trend
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Best Old Spice Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Old Spice is the best-performing old spice shampoo brand in July 2026, moving 55,000 units across 5 ASINs for 52.4% of Top 10 volume. DOVE MEN + CARE follows with 20,000 units (19.0%), ahead of PURA D'OR on 10,000 units (9.5%).
With 5 brands splitting the Top 10 and 81.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Old Spice
5 ASINs in Top 10
52.4%
Units
55K
Revenue
$766.8K
Avg. price
$14.46
B0FX5PDSZ2
$12.97·★4.5·1.9K revsOld Spice Body Wash for Men, Cashmere + Vanilla Wood Scent, 20 fl oz | Spice Alchemist Collection | 24/7 Cologne Infused Hydration | No Trade Off Formula | Free of Phthalates Silicones & Dyes
Units sold20KB09NPNPKGS
$23.91·★4.7·6.4K revsOld Spice Deodorant for Men, Aluminum Free, Swagger Scent, 3.8 oz Pack of 3 | Red Collection | Lime and Cedarwood Notes | 24/7 Odor Protection | 24/7 Freshness and Long-Lasting Scent
Units sold10KB0CNJ48DND
$15.94·★4.8·8.2K revsOld Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
Units sold10KB08NRLS7CH
$8.97·★4.8·6.1K revsOld Spice Mens 2-in-1 Shampoo and Conditioner, Swagger, Cedarwood Lime Scent, For All Hair Types, Healthier, Fuller, Moisturized Looking Hair, Barbershop Quality, Remove Dirt & Oil, 21.9 fl oz
Units sold8KB0D8K482S6
$10.49·★4.8·1.5K revsOld Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Captain with Bergamot Scent, 33.4 oz
Units sold7K
DOVE MEN + CARE
2 ASINs in Top 10
19.0%
Units
20K
Revenue
$159K
Avg. price
$7.99
B0FL46VFKH
$6.99·★4.7·765 revsDove Men Dandruff Defense 2-in-1 Shampoo & Conditioner for Flakes 18oz | Anti-dandruff, with Pyrithione Zinc for flake-free hair, to Moisturize Hair & Scalp, supports scalp health, for hair strength
Units sold10KB0FRNFCBHH
$8.99·★4.7·570 revsDove Men Fresh & Clean 2-in-1 Shampoo & Conditioner with Menthol 28oz | For normal to oily men's daily hair care, refreshing care helps strengthen hair for a thicker-looking appearance
Units sold10K
PURA D'OR
1 ASIN in Top 10
9.5%
Units
10K
Revenue
$299.9K
Avg. price
$29.99
B00FH692PQ
$29.99·★4.3·38K revsPURA D'OR Original Gold Label Anti-Hair Thinning Biotin Shampoo, 16oz | Fuller-Looking Volume, Clinically Tested, Saw Palmetto, Nettle, Aloe Vera Base, Men & Women, Sulfate-Free, Paraben-Free
Units sold10K
Trending Old Spice Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CNJ48DND booked 10K units at $15.94, with ▲ 1900.0% MoM change. On the growth side, B0BD2SKVTJ leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B07NKH7PK1 close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CNJ48DND
Old Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
Price
$15.94
Rating
4.8
Reviews
8.2K
Latest month sales
B0BD2SKVTJ
Rosemary Biotin Shampoo and Conditioner Set for Hair Strengthening | Shampoo Set with 100% Rosemary Oil & Biotin for Thinning Hair, Anti-Hair Loss Botanical Formula, Women & Men, 16 floz Each
Price
$25.00
Rating
4.2
Reviews
1.3K
Latest month sales
B07NKH7PK1
Old Spice Invisible Solid Antiperspirant Deodorant for Men Volcano with Charcoal Scent Inspired by Nature 2.6 oz
Unlock to view ASIN details and product titles
Price
$7.97
Rating
4.6
Reviews
321
Latest month sales
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