Curlsmith Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Curlsmith sales on Amazon US totaled 271,000 units in July 2026 (▼ 34.9% vs. the prior month), generating an estimated $4,724,890 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.3% of unit volume and 36.2% of revenue, while a typical listing is priced at $20.05. The keyword itself pulled 28,063 Amazon queries over the same period (▼ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the curlsmith Top 50 moved 3,087,350 units and $54,092,849 in cumulative sales — an average of 257,279 units and $4,507,737 per month. Monthly throughput topped out at 416,000 units in June 2026 and dipped to 145,300 in May 2026, leaving the latest reading 8.8% higher than August 2025.
Curlsmith Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
271K
▼ 34.9% MoM
Monthly Revenue 2026/07
$4.7M
▼ 38.1% MoM
Top 10 Market Share 2026/07
44.3%
Curlsmith Market Share & Sales Concentration on Amazon US — July 2026
The most-sold curlsmith listing on Amazon US in July 2026 is ASIN B0FXY2143T (Brand: Kitsch), which sold 20,000 units at $14.99 apiece — equal to 7.4% of every unit tracked in this report.
The Top 10 ASINs account for 120,000 units and $1,711,600 in July 2026 — 44.3% of unit volume and 36.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Curlsmith' on Amazon
July 2026
Is 44.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FXY2143T
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5.3 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
20K
▼ 60.0%vs. prior month
$299.8K
latest month
12-month trend
B01M9DV1OT
So Cozy Leave In Conditioner Spray (8 Fl Oz) Paraben-Free Detangler for Kids' Curly Hair, Deep Conditioner & Tangle-Free Curls, Gentle & Nourishing with Keratin, Vitamin B5, Olive Oil & Jojoba Oil
20K
▲ 0.0%vs. prior month
$178.8K
latest month
12-month trend
B000ZZQMCK
Marc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
10K
▲ 0.0%vs. prior month
$86.7K
latest month
12-month trend
B075PTHVKN
Mielle Organics Pomegranate & Honey Leave-In Conditioner, 12 Fl Oz | Moisturizing Detangler & Curly Hair Treatment to Help Repair Damage, Prevent Frizz & Improve Shine
10K
▲ 0.0%vs. prior month
$129.5K
latest month
12-month trend
B07DCJ91HQ
COLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
B0CFG7FKWN
MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment – Keratin Hair Care for Hydrating Growth Repair Moisturizing – Dry Curly Color Refreshing – 10 Fl Oz, White
10K
▼ 50.0%vs. prior month
$231.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Curlsmith Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsch is the best-performing curlsmith brand in July 2026, moving 30,000 units across 2 ASINs for 25.0% of Top 10 volume. SO COZY follows with 20,000 units (16.7%), ahead of Marc Anthony on 10,000 units (8.3%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.09 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsch
2 ASINs in Top 10
25.0%
Units
30K
Revenue
$449.7K
Avg. price
$14.99
B0FXY2143T
$14.99·★3.4·4K revsKitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5.3 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Units sold20KB0FRB1N4SM
$14.99·★4.1·1.2K revsKitsch Moisturizing Curl Cream for Curly, Wavy Hair – 5oz | Lightweight Curly Hair Cream for Men & Women – Defines Curls, Controls Frizz & Boosts Shine –Wavy Hair Products – Made in USA
Units sold10K
SO COZY
1 ASIN in Top 10
16.7%
Units
20K
Revenue
$178.8K
Avg. price
$8.09
B01M9DV1OT
$8.09·★4.5·35.5K revsSo Cozy Leave In Conditioner Spray (8 Fl Oz) Paraben-Free Detangler for Kids' Curly Hair, Deep Conditioner & Tangle-Free Curls, Gentle & Nourishing with Keratin, Vitamin B5, Olive Oil & Jojoba Oil
Units sold20K
Marc Anthony
1 ASIN in Top 10
8.3%
Units
10K
Revenue
$86.7K
Avg. price
$8.67
B000ZZQMCK
$8.67·★4.4·25.1K revsMarc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
Units sold10K
Trending Curlsmith Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DN143FWY booked 10K units at $8.99, with ▲ 25.0% MoM change. On the growth side, B0D735KZPN leads positive momentum with ▲ 11.1% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DN143FWY
Curly Hair Brush Candybrush Curl Defining Brush for Detangling Shaping and Defining Curls for Women, Men, Wet & Dry Hair (Purple)
Price
$8.99
Rating
4.4
Reviews
4.2K
Latest month sales
B0D735KZPN
Curl Defining Brush for Curly Hair, Vented Detangling Hair Brush for Wet and Dry Styling, Curved Brush for Shaping and Smoothing Curl Clumps, Lightweight Hair Brush （Beige）
Price
$7.99
Rating
4.4
Reviews
4.1K
Latest month sales
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